Your SlideShare is downloading. ×
Music 4.5: Music & Sport - Mark Meharry, Music Glue
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Music 4.5: Music & Sport - Mark Meharry, Music Glue

949
views

Published on

Everybody is a retailer …

Everybody is a retailer
Both the music and the sports industry focus on merch, tickets, and content sales, traditionally working with a large number of different distributors and silo-based solutions. Digital technology is increasingly enabling aggregation of sales and marketing. Does this involve a change in strategy and mindset of how to entice, market and sell, including up-sell, to fans? What are the learnings from the music industry?
Mark Meharry, founder and CEO, Music Glue


1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
949
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Music 4.5 is organised by #m4pt5 Everybody is a retailer Mark Meharry, founder and CEO, Music Glue
  • 2. Everybody is a Retailer Mark Meharry – CEO Music Glue
  • 3. Learning to Fly for Beginners Part 1 The 3 most important words in the music industry DIRECT TO CONSUMER
  • 4. British Airways in 2001 WholesalerRetailerCustomer
  • 5. British Airways in 2011 Wholesaler Customer Insurance Car Rental Hotels Retailer
  • 6. How about the music industry?
  • 7. How about the music industry?
  • 8. How about the music industry?
  • 9. How about the music industry?
  • 10. Some artists think this is D2C Merchandise I want music I want tickets I want merchandise I can’t help you Talk to these guys!
  • 11. Merchandise I want music I want tickets I want merchandise No problem, I can take care of you The smart artist does this
  • 12. Merchandise Just like British Airways, the supplier becomes the retailer Wholesaler Customer Retailer
  • 13. Learning to Fly for Beginners Part 2 Own the relationship with YOUR CUSTOMER
  • 14. Social Media – the facts… • The data stored on social networks is not YOUR data. • You can be switched off at any time and all of your data can be deleted at any time and there is nothing you can do about it • You can only interact with the fans collected via a social network, via the social network • You cannot export fan databases from social networks
  • 15. Know where your fans are. Plan tours based on their location!
  • 16. Why bother? • Increased control over retail and fan experience • Sell premium products • Aggregated consumer data and CRM • Future direct marketing • Tour planning • Up-selling • Increased revenue
  • 17. Learning to Fly for Beginners Part 3 There’s WAY too much to do & most of it is boring HELP!!!!
  • 18. Your responsibilities • Source the products • Set the prices • Upload the images and descriptions • Post the orders to customers (we will even do this for you on request) • Hold the event and scan customers through the door • Receive money!!!
  • 19. Our responsibilities • Customer Services • Secure e-payments • Hosting & server infrastructure • Global fulfilment • Global chart reporting • Maintenance • Data security • Multiple currencies • Multiple languages • Multiple device operation And everything else not listed
  • 20. Learning to Fly for Beginners Part 4 What is Bundling?
  • 21. Loss Leader You don’t have to make money from everything you sell. You may not make any money directly from the sale of tickets, however tickets generate traffic. Up-sell your bundles!
  • 22. Up sell
  • 23. Everybody is a Retailer Mark Meharry – CEO Music Glue