Music 4.5: Music & Sport - John Owrid, Sporting Mouth

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Peer-to-peer play & share – networking strategy …

Peer-to-peer play & share – networking strategy
Is fan behaviour driven by peer-to-peer competition? And how to capitalise and strategically piggy-back off peer-to-peer play and share behaviour, leveraging the human competitive streak without getting into outright gambling?
John Owrid, founder and CEO, Sporting Mouth

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  • 1. Music 4.5 is organised by #m4pt5 Peer-to-peer play & share – networking strategy John Owrid, founder and CEO, Sporting Mouth
  • 2. PEER-TO-PEER PLAY & SHARE
  • 3. SPORT AND MUSIC HAVE OCEANS IN COMMON
  • 4. IN SPORT YOU CAN’T (OFTEN) DO THIS.
  • 5. SPORT INVOLVES LOVING AND HATING IN EQUAL MEASURE
  • 6. SPORT IS DEFINITIVE MUSIC ISN’T
  • 7. MUSIC IS FAN OWNED SPORT ISN’T.
  • 8. WHERE IS SPORTING COMPETITION HEADING?.
  • 9. 202m 62m 19.2M 2m 5m21m 29m 59m 12m 12m 12m 13m 15m 8m 2m source: PERFORM, Kantar 2013 MOBILE
  • 10. PEER-TO-PEER
  • 11. SOCIAL ‘APPLICATION’ NETWORKS.
  • 12. USING COMPETITION TO REINFORCE SOCIAL BONDS.
  • 13. © Copyright Sporting Mouth 2014 © Copyright Sporting Mouth 2014 A NEW PLATFORM.
  • 14. © Copyright Sporting Mouth 2014 A NEW COMPETITION CURRENCY.