Video – the stats & myths
The bigger picture: video evolution in a financial perspective. Video has been around for a long time: MTV was built on broadcasting music videos, but a lot has changed.
How do consumers discover new music? What are the listening behaviours? Are the kids passive or active users?
What is the overlap between audio streaming, video streaming, music downloads, social networking, merchandise and ticketing? What are the interactions between offline and online?
Jean Littolff, ex-Managing Director of Nielsen Music