The rights and revenue gap
What is the rights situation for video from a monetisation, tracking, and royalty data point of view? A number of rights holders seem to be making a lot of money from policing YouTube and the MCN’s rather than from actual monetisation of their long-form or short-form content. Is this indeed the ‘actual monetisation’ from just another source in the age of the internet?
What are the opportunities for pay-outs for the artists, songwriters, publishers and labels? How to ensure that music used online in various forms is correctly licensed?
Ed Averdieck, Co-founder & CEO, CueSongs