Song-writers opportunities
for monetisation and pay-outs.
New formats in Online Video.
Ed Averdieck CueSongs

Tuesday, 26 ...
Online Video Monetisation = YouTube

Tuesday, 26 November 13
So how does Tom maximize his income from YouTube?
Royalties generated
by YouTube CID

Royalties generated
via licensing

T...
To earn London’s living wage (£1,340 pcm), how many
Spotify Streams would Tom need to do each month?

471,428 plays
Estima...
If Tom’s music was used on a UGC Viral, how many
monthly views would it need to make him his living wage

4,260,000 views
...
How many monthly views would Tom need on his
own YouTube Channel to make him living wage

851,000 views
Estimated Ad share...
How many monthly broadcast sync licenses would
Tom need on to make living wage

110 Licenses
CueSongs Online Broadcast
Lic...
How many monthly branded content sync licenses
would Tom need on to make living wage

3 Licenses
CueSongs Branded Content
...
The emergence of Branded Content marketing creates
a need for licensing music
(estimate music at 5% of budget)

Tuesday, 2...
“Making	
  video	
  is	
  no	
  longer	
  exclusive	
  to	
  a	
  small	
  
professional	
  elite	
  it	
  is	
  now	
  op...
Upcoming SlideShare
Loading in …5
×

Ed Averdick, CueSongs, Music 4.5 The Rise of Video

271 views
189 views

Published on

The rights and revenue gap
What is the rights situation for video from a monetisation, tracking, and royalty data point of view? A number of rights holders seem to be making a lot of money from policing YouTube and the MCN’s rather than from actual monetisation of their long-form or short-form content. Is this indeed the ‘actual monetisation’ from just another source in the age of the internet?
What are the opportunities for pay-outs for the artists, songwriters, publishers and labels? How to ensure that music used online in various forms is correctly licensed?
Ed Averdieck, Co-founder & CEO, CueSongs

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
271
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Ed Averdick, CueSongs, Music 4.5 The Rise of Video

  1. 1. Song-writers opportunities for monetisation and pay-outs. New formats in Online Video. Ed Averdieck CueSongs Tuesday, 26 November 13
  2. 2. Online Video Monetisation = YouTube Tuesday, 26 November 13
  3. 3. So how does Tom maximize his income from YouTube? Royalties generated by YouTube CID Royalties generated via licensing Tuesday, 26 November 13
  4. 4. To earn London’s living wage (£1,340 pcm), how many Spotify Streams would Tom need to do each month? 471,428 plays Estimated royalty per play = £0.0024 Tuesday, 26 November 13
  5. 5. If Tom’s music was used on a UGC Viral, how many monthly views would it need to make him his living wage 4,260,000 views Estimated Ad Share for Viral = $1 per 1000 plays Artist earns 55% Tuesday, 26 November 13
  6. 6. How many monthly views would Tom need on his own YouTube Channel to make him living wage 851,000 views Estimated Ad share for Music Video = $5 per 1000 plays Artist earns 55% Tuesday, 26 November 13
  7. 7. How many monthly broadcast sync licenses would Tom need on to make living wage 110 Licenses CueSongs Online Broadcast License per video = £10 Artist earns 70% Tuesday, 26 November 13
  8. 8. How many monthly branded content sync licenses would Tom need on to make living wage 3 Licenses CueSongs Branded Content Informercial license per video = £500 Artist earns 70% Tuesday, 26 November 13
  9. 9. The emergence of Branded Content marketing creates a need for licensing music (estimate music at 5% of budget) Tuesday, 26 November 13
  10. 10. “Making  video  is  no  longer  exclusive  to  a  small   professional  elite  it  is  now  open  to  all  of  us,  and   many  of  us  want  to  add  music  to  our  videos,  but   have  no  idea  how  we  might  get  the  right   permissions.   Whether  we  be  amateurs,  semiprofessionals,   small  businesses,there  are  millions  of  poten>al   users,  who  currently  have  nowhere  to  go  to   license  their  music.     By  introducing  low  prices  and  easy  online  access,   CueSongs  is  crea>ng  a  new  market  for  music,  to   sa>sfy  a  huge  untapped  demand  that  can  begin  to   provide  new  income  streams  for  ar>sts.” Peter  Gabriel  2013 Tuesday, 26 November 13

×