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The Playlist
Effect
Brad Hill
RAIN Enterprises
November 16, 2015
The Playlist Effect
Demand for audio is growing…
SOURCE: Activate
B r a d H i l l
“There is more audio listening
today than ever before.”
--Larry Rosin, Edison Research
The Playlist Effect
… it’s non-linear streaming …
SOURCE: Triton Digital and RAIN News
B r a d H i l l
“Streaming won. We’re never
going back to ownership.”
--Bob Lefsetz
The Playlist Effect
… and it’s mobile
SOURCE: Triton Digital
B r a d H i l l
MOBILE
DESKTOP
The Playlist Effect
Supply of audio is overwhelming
B r a d H i l l
Over 10 interactive music services offer
more than 20-million tracks
The Playlist Effect
B r a d H i l l
CONTENT CONSUMERS
CURATION
PLAYLISTS
HUMAN DATAVS.
The Playlist Effect
B r a d H i l l
Money: a hidden influencer
B r a d H i l l
The Playlist Effect
“Playlists are a valuable
gateway to music fans.”
--Billboard
“Steering”: Buying the
algorithm
B r a d H i l l
The Playlist Effect
Pandora / Merlin licensing deal
More play, lower pay (of licensing
royalties)
The Playlist Effect
CASE: Lorde
B r a d H i l l
Lorde’s monthly audience
on Spotify is larger than the
entire subscriber base of
Rhapsody
Top discovery playlists for Lorde
The Playlist Effect
CASE: Ron Pope
B r a d H i l l
2010-2013:
57-million plays
on Spotify
$335,000
What would
radio pay him for
the same
exposure?
“I’m seeing tangible effects from
Spotify every day in my career.”
“My fans are able to sing along to
songs that are eight years old the
same way they sing along to
songs that are eight months old.”
--Ron Pope
The Playlist Effect
CASE: Mr Probz
B r a d H i l l
Spotify playlist
promotion led to
U.S. success of hit
song “Wave.”
U.S. radio lagged
behind three
months
[source:
TuneCore]
The Playlist Effect
CASE: Ryan Farish
B r a d H i l l
No label; no
radio
UGC playlists on
YouTube drive
music sales
revenue
“New technology allows music
that the world would have never
heard before.”
--Ryan Farish
All roads lead to the playlist
B r a d H i l l
The Playlist Effect
Music ID apps:
Bridge the world to the playlist
RADIO
TV
CONCERT
CLUB
STREAM
B r a d H i l l
The Play list
Gene ration

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Brad Hill, RAIN – Radio and Internet News: Listening and collecting music in the cloud - the playlist effect on artists and breaking acts

  • 1. The Playlist Effect Brad Hill RAIN Enterprises November 16, 2015
  • 2. The Playlist Effect Demand for audio is growing… SOURCE: Activate B r a d H i l l “There is more audio listening today than ever before.” --Larry Rosin, Edison Research
  • 3. The Playlist Effect … it’s non-linear streaming … SOURCE: Triton Digital and RAIN News B r a d H i l l “Streaming won. We’re never going back to ownership.” --Bob Lefsetz
  • 4. The Playlist Effect … and it’s mobile SOURCE: Triton Digital B r a d H i l l MOBILE DESKTOP
  • 5. The Playlist Effect Supply of audio is overwhelming B r a d H i l l Over 10 interactive music services offer more than 20-million tracks
  • 6. The Playlist Effect B r a d H i l l CONTENT CONSUMERS CURATION PLAYLISTS
  • 7. HUMAN DATAVS. The Playlist Effect B r a d H i l l
  • 8. Money: a hidden influencer B r a d H i l l The Playlist Effect “Playlists are a valuable gateway to music fans.” --Billboard
  • 9. “Steering”: Buying the algorithm B r a d H i l l The Playlist Effect Pandora / Merlin licensing deal More play, lower pay (of licensing royalties)
  • 10. The Playlist Effect CASE: Lorde B r a d H i l l Lorde’s monthly audience on Spotify is larger than the entire subscriber base of Rhapsody Top discovery playlists for Lorde
  • 11. The Playlist Effect CASE: Ron Pope B r a d H i l l 2010-2013: 57-million plays on Spotify $335,000 What would radio pay him for the same exposure? “I’m seeing tangible effects from Spotify every day in my career.” “My fans are able to sing along to songs that are eight years old the same way they sing along to songs that are eight months old.” --Ron Pope
  • 12. The Playlist Effect CASE: Mr Probz B r a d H i l l Spotify playlist promotion led to U.S. success of hit song “Wave.” U.S. radio lagged behind three months [source: TuneCore]
  • 13. The Playlist Effect CASE: Ryan Farish B r a d H i l l No label; no radio UGC playlists on YouTube drive music sales revenue “New technology allows music that the world would have never heard before.” --Ryan Farish
  • 14. All roads lead to the playlist B r a d H i l l The Playlist Effect Music ID apps: Bridge the world to the playlist RADIO TV CONCERT CLUB STREAM
  • 15. B r a d H i l l The Play list Gene ration