터치링의 TechCrunch50 Demopit 도전기

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터치링이 2009년에 있었던 TechCrunch50의 DemoPit에 참여했던 경험을 정리한 것입니다. TC50에 관심 있으신 분은 꼭 참고하시기 바랍니다.

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터치링의 TechCrunch50 Demopit 도전기

  1. 1. The New Era of the Network Service the Network Service Sean Parker Web 2.0 Summit October 22, 2009
  2. 2. the Network Service the Network Service like Facebook, Why companies Twitter, Ebay and Apple (but not Google) will determine the future of the internet
  3. 3. Companies that Harness the power of networks will dominate the internet COLLECTING DATA IS LESS VALUABLE THAN CONNECTING PEOPLE
  4. 4. WHAT ARE NETWORK EFFECTS? “When the value of a product to one user depends on how many other users there are.” - Shapiro, Varian
  5. 5. THE POWER OF NETWORKS • Option Value • Expected value of potential connections between nodes • Action Network Value • Real value of active connections between nodes • Switching Cost • Cost of switching networks for any single user or group of users
  6. 6. THE POWER OF NETWORKS • Network effects produce winner-take-all markets • The big get bigger
  7. 7. METCALFE’S LAW value increases with n 2
  8. 8. METCALFE’S LAW value increases with n 2
  9. 9. METCALFE’S LAW value increases with n 2
  10. 10. METCALFE’S LAW Potential Value of Network increases with n 2 Size of Network (n)
  11. 11. WHAT IS A NETWORK COMPANY? Basic unit of value for a network company is not the data it stores, it’s the number of connections it facilitates Communicat ion Marketplace Networks Games Platforms s Facebook World of Warcraft Apple iPhone eBay Twitter Zynga Facebook Craigslist Skype ForSquare LinkedIn
  12. 12. INFORMATIONS SERVICES VS. NETWORK SERVICES • Information Services • Google, Yahoo!, CNET, YouTube, MSN • Core value is collecting and processing data • Network Services • Facebook, Twitter, Ebay, PayPal • Core value is facilitating a relationship between people or groups
  13. 13. • Craigsli st • MySpac e • AIM • Ebay THE BEST PRODUCT DOESN’T ALWAYS WIN
  14. 14. A NATURAL MONOPOLY: EBAY Registered Users (MM) Source: Company Filings
  15. 15. A NATURAL MONOPOLY: EBAY Registered Users (MM) Source: Company Filings
  16. 16. “A MONKEY COULD RUN THIS BUSINESS”
  17. 17. WHY DID EBAY BUY SKYPE? Purchase Price in 2005: $ .6 2B •75mm Registered •$70mm Revenue Purchase Price 2009: ? •521mm Registered •$740mm Annualized Revenue Source: Company Filings
  18. 18. THE FALL OF FRIENDSTER • Social networks are communication services, they obey the laws of networks • Friendster was not a fad • The company failed due to difficulties scaling the infrastructure
  19. 19. THE FALL OF FRIENDSTER Search Index Volume Source: Google Trends 2004
  20. 20. FACEBOOK VS. MYSPACE Unique Visitors (MM) Source: comScore Media Metrix
  21. 21. HOW THE HELL DID MYSPACE LET THIS HAPPEN? 2005 •Facebook: 8mm users •MySpace: 60-100mm users •Systematic product failure •Technical limitations •Facebook had a secure beachhead in college market
  22. 22. Tactical Facebook Schools Schools Facebook Southwestern Berkeley Baylor Texas A&M Schools Columbia Berkeley Enemy Schools UTA Berkeley Cornell Columbia Baylor Cornell Dartmouth Columbia Harvard Dartmouth Stanford Stanford Harvard Yale Stanford Yale Yale CAMPUS WARFARE
  23. 23. BATTLE FOR GERMANY
  24. 24. BATTLE FOR GERMANY Unique Visitors (MM) Source: comScore Media Metrix
  25. 25. BATTLE FOR GERMANY Search Index Volume Source: Google Trends
  26. 26. DATA PORTABILITY IS A RED HERRING • Value of connections is super- linear, value of datasets is linear at best • Moving data is hard, moving people is harder • Example: ebay’s auction database • Data portability is easily solved by converters and adapters.
  27. 27. GOOGLE DOESN’T OWN NETWORKS NETWORK INFORMATIO N SERVICES SERVICES • AdSense • AdWords • Dodgeball(?) • Gmail • Orkut • Search • Google Talk(?), • Maps, etc. Wave(?)
  28. 28. CLOSING THOUGHTS 1. Over the next decade the aggregate value of the emerging class of network companies will dominate the internet • NEW economic value on the internet will not be generated by search • Google will continue to be an economic powerhouse but its relative importance on the internet will decline
  29. 29. The New Era of the Network Service the Network Service Sean Parker Web 2.0 Summit October 22, 2009

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