[발표] 소셜커머스의 소셜미디어 활용전략

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소셜커머스가 좀 더 '소셜'하게 운영한다면 미래가 밝을 것 같아서 준비한 자료입니다.

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[발표] 소셜커머스의 소셜미디어 활용전략

  1. 1. by (@mushman1970)
  2. 2. ( : ) •  •  ‘ ’ •  Co-Founder •  •  KT ‘ ’ •  tnm •  : @mushman1970 •  : http://facebook.com/realtimesocialweb ‘ ’( VoIP on Web2.0)•  600•  2009 100 ‘ ’•  SKT TNM•  ( )•  ‘ 2011’( )•  ‘ ’( )•  ‘ ’(tnm)
  3. 3. Web Service Trends
  4. 4. Web Service Trends 2011 Real-time Social Web is going to Mobile
  5. 5. Web Service Trends 2011 – Real-time Web •  2009 1,358% 12 •  : 175,000,000 ( 400,000 ) •  90,000,0000 ( 640 , 1,000 ) •  600,000,000 •  API 75% •  Promoted Tweets •  , (Bing), • 
  6. 6. Web Service Trends 2011 – Social Web •  5 , 6 •  1 5 , 130 •  300 ( , , , ) •  550,000 •  ( , API) Global Top 100 2/3
  7. 7. Web Service Trends 2011 – Mobile Location •  GPS ( ) •  Mobile Social Location Service (What’s happening à What’s happening there) •  The War of Check-in : Foursquare vs Gowalla vs Brightkite vs Loopt
  8. 8. SSO is … not Single Sign On, but Social Sign On
  9. 9. Social is “the Next Search”
  10. 10. Facebook leads Sharing
  11. 11. ?
  12. 12. Social “Commerce” VS.“Social” Commerce
  13. 13. Social Commerce = 50% Off Group Buying?
  14. 14. Social Commerce = 50% Off Group Buying?
  15. 15. “Social” Commerce Amazon Recommendation by Facebook
  16. 16. “Social” Commerce Ebay + PayPal + Facebook Connect = Group Gift Buying
  17. 17. “Social” Commerce Facebook Shopping Mall by Payvment ShopNow Tap by Payvment
  18. 18. “Social” Commerce Local + Commerce = Facebook Deals• •  , , , , ,•  •  Individual Deals – •  Loyalty Deals – •  Friend Deals – •  Charity Deals –
  19. 19. Facebook Statistics
  20. 20. Facebook Statistics
  21. 21. Facebook Statistics
  22. 22. Facebook Statistics
  23. 23. Facebook Statistics
  24. 24. Facebook Statistics
  25. 25. Facebook PageFacebook for brand/Product
  26. 26. Facebook Profile / Group / Page Profile (Friends) News Feed Group ( ) (Members) Page (Fans)
  27. 27. Facebook - Page
  28. 28. Facebook - Page
  29. 29. Facebook – Page browser http://www.facebook.com/pages/browser.php
  30. 30. http://www.facebook.com/pages/create.php
  31. 31. URLhttp://www.facebook.com/username25 URL ) http://www.facebook.com/realtimesocialweb
  32. 32. ( )
  33. 33.
  34. 34. – (Like Box)
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. ?http://f.cl.ly/items/2m1y0K2A062x0e2k442l/facebook-advertising-performance.pdf
  42. 42. Facebook PageFacebook for brand/Product
  43. 43. - •  RSS •  • 
  44. 44. /- (NetworkedBlogs) •  (NetworkedBlogs) •  , • 
  45. 45. /- http://apps.facebook.com/twitter
  46. 46. /- Selective Tweets http://apps.facebook.com/selectivetwitter
  47. 47. /- http://www.facebook.com/twitter
  48. 48. /- Social Aggregator•  Social Aggregator (TweetDeck) (HootSuite) /• 
  49. 49. • •  bit.ly , /•  / , /
  50. 50. FBML •  FBML •  FBML •  FBM L ( )
  51. 51. •  FBML FBML•  http://goo.gl/DOXhe
  52. 52. 550,000
  53. 53. http://apps.facebook.com/ustreamtv
  54. 54. /•  Involver.com•  , ( , Share, )•  Involver.com 2 , /
  55. 55. Social Commerce
  56. 56. Facebook Registration & Login•  (Facebook Registration) à•  à /
  57. 57. Facebook Social Plugins
  58. 58. Facebook … Facebook App
  59. 59. “ (Social)” ?
  60. 60. …http://goo.gl/uq2slT‘ ’
  61. 61. Thank You (mushman)Mail : mushman1970@gmail.comTwitter : @mushman1970Facebook : fb://mushman1970Fb Page : fb://realtimesocialwebBlog : http://mushman.co.kr

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