Videos on the Internet account for 70% of TV traffic worldwide
Average user time for Spain: 47 minutes a day
membership of communities is growing twice as fast as the most used applications: 5,4% p.a. as against 2,7% for e-mail and 1,9% for search engines
(Various sources: Facebook, Technorati, Nielsen)
social networks - star: Social network: friends, fan page Portal for photo-sharing Portal for video-sharing Portal for sharing presentations (Powerpoint, mainly) Network of social bookmarks, for sharing 'favourites' Micro-blogging (140 characters)
Social use of the Internet is changing. Companies and institutions have to adapt and develop their strategic use of the Internet. The use of the SNs has become a strategy (of communication, of the whole organization).
Museums on Facebook Note the growth over 6 months: doubling and tripling users good practice: MoMA: consultation about applications for the iPhone Prado: the new Prado? museum location Fans (January 2009) photographs put up by users MoMA USA 61,562 158,433 (July 09) 939+ 1,940 (July 09) Brooklyn Museum USA 5,554 (8,023 July 09) Guggenheim Bilbao Spain 4,957 (8,431 July 09) 200 Museo del Prado Spain 1,583 4,302 (July 09) 108 Museo Reina Sofia Spain 995 63 Fundaci ó Miró Spain 885 (July 09) 3
Museums on Flickr good practice: - Brooklyn: pioneer - Tate: 'Colour Chart‘ (monochrome photos) - V&A: Tattoos, period photos of weddings museum location Subscribers (January’09) photographs put up by the users photographs put up by the museum Brooklyn Museum USA 1058 3033 3151 MoMA USA 537 3121 Guggenheim Bilbao Spain 184 964 Victoria & Albert UK 621 4034 Museum of London UK 167 416 420 Museo del Prado Spain 49 517 Macba Catalonia 40 56 competition: photos of the building
Museums on YouTube museum location launch of the channel Subscribers (January 2009) Reproductions Videos produced by the museum MoMA USA December 2006 5089 127114 125 Brooklyn Museum USA July 2006 383 11246 39 Holocaust Memorial Mm USA August 2006 303 8789 59 Metropolitan USA January 2007 223 4840 158 Mus Ci ència i Tècnica Catalonia November 2007 26 3175 66 Victoria & Albert UK March 2008 206 10,672 45
organizing and participating in events: good examples: Museums & the Web conference #mw2009 , Communicating the Museum, #ctm09
Twittering at the Museums & the Web Conference In real time during the conference, Twitter was extremely popular. Triple combination of tweets (messages): a) chronicle by the organization itself /b) delegates / c) people following it around the world.
Museums with Blogs Brooklyn Museum http://www.brooklynmuseum.org/community/blogosphere/bloggers/ Museum of London http://mymuseumoflondon.org.uk/blogs/ http://mymuseumoflondon.org.uk/blogs/romanglass/ Smithsonian http://www.shows2go.si.edu/exhibitions/smithsonian-blogs.html Walker Art Center http://blogs.walkerart.org/ 8 blogs (Education, Visual Arts, Design, etc) Indianapolis Museum of Art http://www.imamuseum.org/blog/ Tate Modern http://modblog.tate.org.uk Prize for the best Blog in the category 'Social media-Best Blog Award' of BIMA, 2008 'The Great Tate Mod Blog' PowerHousemuseum http://www.powerhousemuseum.com/collection/blog The Curator’s 'Object of the Week' Blog
to establish bidirectional / multidirectional communication
to welcome and share user-generated-content
to enrich the museum: users contribute value
to generate community
to encourage people to identify with the museum
because not being present will be a real handicap, and any centre or institution that does not offer this now standard option will seem to be ignoring the public.
The networks talk about you even if you don’t T he Museu Picasso on the social networks even before we started: - 550 photos on Flickr -120 videos on YouTube were tagged as Museu Picasso Bcn. It’s crucial to be there with a voice of your own.
The Social Media platforms on which the MPB is present in this 1st phase
step-by-step integral entry on 4 main platforms:
Facebook : creation of group and profile, events
Flickr : creation of group, tagged photos, competition
YouTube : creation of channel, tagging
Blog : showing 'The Museum behind the scenes‘ and
with integration of museum content generated on the other Social Media
presentation to Museum staff, debate, incorporation of ideas
recruiting external support to start up and load contents
graphic integration in the design of the MPB Web
hosting of the blog on an external server (Wordpress)
launch: May 2009
publicizing: on the MPB homepage, e-news, press release, links policy, 2.0 heritage (Generalitat), physical supports (Museum brochure, information screens), including the URL of the blog on the signature of MPB e-mails, specific actions aimed ast MPB user groups on the social networks (photo competition, prize draw of MPB Member’s Cards, exclusive visits, get-togethers in the Museum, etc)
sustainability: as important as the launch or even more so!
stonetable.org Don’t (just) think different, be different… In honour of Darwin Year Evolution is turning us into homo digitalis As well as knowing how to adapt (new tools for new times: 2.0…), we have to: - differentiate ourselves - be specific - be good at what we do - think about the users
A picture lives a life like a living being, experiencing changes everyday life imposes. This is natural enough as a painting only lives through the person who is looking at it. Pablo Picasso, 1935
[Tip: think Website instead of picture :
the user as protagonist, the user as interpreter = the 2.0 user]