Web Redesign


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  • Web Redesign

    1. 1. www.museupicasso.bcn.cat Step by step of the website redesign process Màster de Cultura Històrica i Comunicació_UB_29 abril 2008
    2. 2. Museu Picasso de Barcelona <ul><li>Opened in 1963, due to the express wish of Picasso himself </li></ul><ul><li>Donation by Picasso himself of about 900 of his artworks to the city in 1970 </li></ul><ul><li>The Barcelona Museum is essential to know the training period and youth until the Blue period, leap to 1917 stay in Bcn and leap to 1957 serie Las Meninas (donated by Picasso to Barcelona in 1968). </li></ul><ul><li>Rich engravings collection </li></ul>
    3. 3. 2007: New stage, new direction, new projects <ul><li>new concept of the museum: open museum </li></ul><ul><li>rethinking Picasso: critical review </li></ul><ul><li>events (seen by, holidays’workshops, Sundays at the M, guided tours…) </li></ul><ul><li>Educational service (workshops for 4 different school levels) </li></ul><ul><li>Community building up and actions </li></ul><ul><li>Joint-projects with Universities </li></ul><ul><li>New line of temporary exhibitions </li></ul><ul><li>  </li></ul>
    4. 4. New stage / 2 <ul><li>renovation of permanent exhibition: fewer artworks explain more, context, better labelling </li></ul><ul><li>Management improvements: payment by VISA, groups attendance, Museum Card, team enlargement and new organizational chart </li></ul><ul><li>and… new website </li></ul>
    5. 5. The museum website: a process Starting point: website created in 1999-2000
    6. 6. (Information conceived more as a leaflet than as a web-page )
    7. 7. Web redesign project (2007-08) <ul><li>Conceptual definition, content and functionalities </li></ul><ul><ul><ul><li>To set up a project is essential to define whst is needed, decide, priritize and it serves as a “ full de ruta” for everybody implied. What we wanted to achieve: </li></ul></ul></ul><ul><li>innovative website </li></ul><ul><li>content and knowledge generator </li></ul><ul><li>addressed to different levels of interests and audiences </li></ul><ul><li>with information to help the real visit but also to become an interesting online experience </li></ul><ul><ul><li>usable (easy and intuitive navigation) and useful (prepare, act) </li></ul></ul><ul><li>previous statement: avoid the danger of dispersion and focus on Museu Picasso / Picasso and Barcelona </li></ul><ul><ul><ul><li>be singular and relevant on this, without trying to be exhaustive on Picasso </li></ul></ul></ul>
    8. 8. New homepage
    9. 9. Functionalities: at the content service <ul><li>Multimedia: audio and video </li></ul><ul><li>Virtual visits: multi-layered </li></ul><ul><li>Images: zoom and browseable </li></ul><ul><li>Animations in Flash (always with alternative version in HMTL) </li></ul><ul><li>Participation: opinion, games, user-generated content </li></ul><ul><li>Print: with formated page </li></ul><ul><li>Accessibility: AA level, suitable for diverse browsers </li></ul><ul><li>Formulars: groups reservation, bookings, hiring of spaces </li></ul><ul><li>Databases and advanced search engines </li></ul><ul><li>eMailing list </li></ul><ul><li>On-line shop </li></ul><ul><li>Museum map : navigable / W ebsite map linkable, for print </li></ul>
    10. 10. History of the collection
    11. 11. Educational online resources
    12. 12. Picasso in conversation : a selection of thoughts expressed by Picasso. The sentences appear on mousing over the 6 concepts
    13. 13. Project Development <ul><li>Three aspects simultaneously dealt with : </li></ul><ul><li>Web Architecture and content </li></ul><ul><ul><li>Newly created content (aprox 80%) </li></ul></ul><ul><ul><li>Images digitization (there weren’t any in 2007) </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>- Selection among proposals of three studios </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><ul><ul><li>combined website: static (HTML) / dynamic (CMS, content management system: Vignette) </li></ul></ul></ul></ul>
    14. 14. Communication/marketing <ul><li>Press releases, presentation to the Media </li></ul><ul><li>To be linked by well known international websites </li></ul><ul><li>Search engines (good and precise metatags) </li></ul><ul><li>Dissemination on Communities: </li></ul><ul><ul><li>museums </li></ul></ul><ul><ul><li>educational </li></ul></ul><ul><ul><li>contemporary art </li></ul></ul><ul><ul><li>tech savvies </li></ul></ul><ul><ul><li>touristic websites </li></ul></ul><ul><li>“ self-promo” </li></ul><ul><ul><li>URL included in every communicational material edited by the museum </li></ul></ul><ul><ul><li>URL included in all museum e-mail signatures </li></ul></ul><ul><ul><li>links to the website from our e-newsletter </li></ul></ul>
    15. 15. 2nd. Stage (2009-10) <ul><li>web 2.0: user-generated content, social networking </li></ul><ul><li>section “The Museum seen by” (artists, writers,thinkers) </li></ul><ul><li>on-line tickets (eEuroMus) </li></ul><ul><li>on-line availability of museum databases: library and collection on line </li></ul><ul><li>digital resources for education and intercative games </li></ul><ul><li>podcasts </li></ul><ul><li>improving of the search engine (integrated search of different databases) </li></ul><ul><li>personalization “My museum”, “my visita” </li></ul><ul><li>more virtual visits </li></ul><ul><li>joint e-project with other museum /s </li></ul><ul><li>electronic publishing </li></ul><ul><li>ICT options in the museum (beyond the website) </li></ul>
    16. 16. ePostscript: a few “recommendations” <ul><li>Internet should be present and integrated in the different museum projects: add “web” mentality to museum staff </li></ul><ul><li>a different tool with multiple possibilities that must be explored and exploited to the benefit of the museum research and dissemination tasks </li></ul><ul><li>the website must bring added value </li></ul><ul><li>strengthen links between offline/onsite visit </li></ul><ul><li>keep it always alive, updated, improving </li></ul><ul><li>stay alert to new ITC developments, new social uses and demands </li></ul><ul><li>above all: listen to the users and give them a voice </li></ul>
    17. 17. A painting lives its life like a living being, experiencing changes everyday life imposes. This is totally natural as a painting only lives when a person looks at it. Pablo Picasso, 1935 <ul><ul><li>[ Tip : replace painting with web : </li></ul></ul><ul><ul><li>= importance of always having the user in mind ] </li></ul></ul>
    18. 18. www.museupicasso.bcn.cat Conxa Rodà [email_address] UB_29 abril’08