The Future of Public Service Content Tom Loosemore

Tom Loosemore

Public-Service Broadcasters BBC itv Channel 4 five

BBC

itv

Channel 4

five

Non-Public-Service Broadcasters Sky.com/News SkyArts.co.uk Discovery.com Teachers.tv ChannelM.co.uk CommunityChannel.org Etc.

Sky.com/News

SkyArts.co.uk

Discovery.com

Teachers.tv

ChannelM.co.uk

CommunityChannel.org

Etc.

Public Institutions Tate.org.uk ScienceMuseum.org.uk RoyalOpera.org CBSO.co.uk Kew.org NMM.ac.uk Etc...

Tate.org.uk

ScienceMuseum.org.uk

RoyalOpera.org

CBSO.co.uk

Kew.org

NMM.ac.uk

Etc...

Commercial Publishers Guardian.co.uk Telegraph.co.uk NewburyToday.co.uk Nature.com NME.com BabyWorld.co.uk NetDoctor.co.uk Etc…

Guardian.co.uk

Telegraph.co.uk

NewburyToday.co.uk

Nature.com

NME.com

BabyWorld.co.uk

NetDoctor.co.uk

Etc…

Universities

Archives & Libraries

Government

Charities & Trusts

Not for profit

More effective investment?

A foundation of Open Public Data...?

A foundation of Open Public Data...?

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Value = Reach x Quality

Net Promoter “ How likely are you to recommend ___ to a friend or colleague?” Net Promoter Score = % Promoters - % Detractors Extremely likely 1 0 9 8 7 6 5 4 3 2 1 0 Not at all likely Promoters Passive Detractors Source: “The Ultimate Question: Driving Good Profits and True Growth,” Fred Reichheld, HBS Press, 2006, page 31 (% 0 – 6) (% 7 and 8) (% 9 and 10)

Example NetPromoter Calculation: % Rating Likelihood to Recommend XYZ Extremely Likely Not at All Likely Promoters = 56% Detractors = 25% Net Promoter Score = 31%

BBC.co.uk Net Promoter Index Q3. 2006 Cbeebies Doctor Who Sport News Radio 1 EastEnders Weather CBBC London CBBC Newsround Comedy Soup BBC Average US Media Average

The BBC’s Web Principles… Build Web products that meet audience needs. Anticipate needs not yet fully articulated by audiences, then meet them with products that set new standards. The very best websites do one thing really, really well Do less, but execute perfectly. Do not attempt to do everything yourselves Link to other high-quality sites instead. Your users will thank you. Use other people's content & tool to enhance your site, and vice versa. Fall forward, fast Make many small bets, iterate wildly, back successes, kill failures, fast. Treat the entire Web as a creative canvas Don't restrict your creativity to your own site. Look at &quot;One Big Weekend&quot;. The Web is a conversation. Join in. Adopt a relaxed, conversational tone. Admit your mistakes. Any Website is only as good as its worst page. Ensure best practice editorial processes are adopted and adhered to.

Build Web products that meet audience needs. Anticipate needs not yet fully articulated by audiences, then meet them with products that set new standards.

The very best websites do one thing really, really well Do less, but execute perfectly.

Do not attempt to do everything yourselves Link to other high-quality sites instead. Your users will thank you.

Use other people's content & tool to enhance your site, and vice versa.

Fall forward, fast Make many small bets, iterate wildly, back successes, kill failures, fast.

Treat the entire Web as a creative canvas Don't restrict your creativity to your own site. Look at &quot;One Big Weekend&quot;.

The Web is a conversation. Join in. Adopt a relaxed, conversational tone. Admit your mistakes.

Any Website is only as good as its worst page. Ensure best practice editorial processes are adopted and adhered to.

Make sure all your content can be linked to, forever. Remember your granny won't ever use “Second Life” She may come online soon, with very different needs from early-adopters. Maximise routes to content Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google. Consistent design & navigation needn't mean one-size-fits-all Users should always know they're on one of your websites, even if they all look different. Most importantly of all, they know they won't ever get lost. Accessibility is not an optional extra. Sites designed that way from the ground up work better for all users Let people paste your content on the walls of their virtual homes. Let users take nuggets of content with them, with links back to your site Link to discussions on the Web, don't host them Only host Web-based discussions where there is a clear rationale Personalisation should be unobtrusive, elegant and transparent After all, it's their most personal data. Best respect it.

Make sure all your content can be linked to, forever.

Remember your granny won't ever use “Second Life”

She may come online soon, with very different needs from early-adopters.

Maximise routes to content Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google.

Consistent design & navigation needn't mean one-size-fits-all Users should always know they're on one of your websites, even if they all look different. Most importantly of all, they know they won't ever get lost.

Accessibility is not an optional extra. Sites designed that way from the ground up work better for all users

Let people paste your content on the walls of their virtual homes. Let users take nuggets of content with them, with links back to your site

Link to discussions on the Web, don't host them Only host Web-based discussions where there is a clear rationale

Personalisation should be unobtrusive, elegant and transparent After all, it's their most personal data. Best respect it.

Thank You [email_address]