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The opium of the masses: Evaluating ‘High Tea’

by on Jul 18, 2012

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Through evaluation of a risky but highly successful casual web game, the Wellcome Trust discovered more than they expected about new audiences and how people play games, as well as reaching towards ...

Through evaluation of a risky but highly successful casual web game, the Wellcome Trust discovered more than they expected about new audiences and how people play games, as well as reaching towards best practice in evaluation itself.

Session: Evaluation and measuring engagement case studies

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The opium of the masses: Evaluating ‘High Tea’ The opium of the masses: Evaluating ‘High Tea’ Presentation Transcript