Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund
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Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund

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Paper presented at Museums Computer Group conference in Birmingham 17 June 2010

Paper presented at Museums Computer Group conference in Birmingham 17 June 2010

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Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund Presentation Transcript

  • Save the Staffordshire Hoard Online Campaign
  • Save the Staffordshire Hoard
    • Objectives
    • To raise awareness of the campaign to save the Hoard
    • To drive visitors to donate to the campaign
    • To inform visitors of the importance of the Hoard and why it should be saved
  • Save the Staffordshire Hoard
    • Objectives
    • To capture data for new supporters
    • To raise awareness of the Art Fund and its work
    • To leverage the press activity generated by the hoard campaign
  • Save the Staffordshire Hoard
    • Online Strategy :
    • Microsite
    • E-Bulletin
    • E-Newsletter
    • Banners
    • Book of Donors
    • Facebook
    • Twitter
  • Save the Staffordshire Hoard
    • Design & Development by :
    • Bluefrog
    • Online banners, Email template, Design concepts
    • Online Solutions Ltd
    • Microsite development
  • Save the Staffordshire Hoard
    • Microsite:
    • About the Hoard
    • Donate
    • News and Events
    • Find the Treasure
    • Spread the Word
    • Staffordshire Hoard Partnerships
  • Staffordshire Hoard Campaign Find The Treasure
  • Save the Staffordshire Hoard Donate Form and Spread the Word
  • Save the Staffordshire Hoard E-Bulletins and E-Newsletters
  • Save the Staffordshire Hoard
    • Facebook
    • http://www.facebook.com/theartfund
    • Twitter
    • http://twitter.com/theartfunduk
    • Art Fund Website
    • News and Campaigns
    • Hero panel
    • Homepage
    • Shop
  • Save the Staffordshire Hoard
    • Measuring Success
    • Google Analytics
    • Books of Donors
    • Donations