Museums online fundraising

Online Fundraisingfor MuseumsPresented byAlex MorrisonCogappalexm@cogapp.com26 November 2010. London

Agenda Introduction Opportunity Case Study How ToOnline Fundraising for Museums

IntroductionOnline Fundraising for Museums

CogappOnline Fundraising for Museums Cogapp

CogappFounded 1985Our business......helping our clients use digital media to grow theirorganisations35 staffUK and US operations50% of turnover is work for museumsWebsites, kiosks, apps and technologies of engagementOnline Fundraising for Museums Cogapp

OpportunityOnline Fundraising for Museums

The OpportunityOnline ActivityWeʼre wired.60% of the UK adult population i.e. 30.1 million adultsaccess the Internet every day or almost every day.Nearly double the estimate in 2006 of 16.5 million.source: Ofﬁce of National StatisticsOnline Fundraising for Museums Cogapp

The OpportunityOnline MuseumsTrafﬁc on UK museum websites increased by 225%between 2003-4 and 2007-8Annual growth rate ≈ 35%source: DCMSOnline Fundraising for Museums Cogapp

The OpportunityOnline MuseumsIn the last 18 days the top four museum twitter accounts(MoMA, Met, Tate, Smithsonian) all gained 7% morefollowers.Equivalent growth rate of 400% p.a.Source: Cogapp/Twitter StatisticsOnline Fundraising for Museums Cogapp

The OpportunityOnline Giving Just Giving is the market leader in the UK Personal accounts ≈ 12 million [i.e. 20% of UK adults] Charity accounts ≈ 9,000 Money raised to date £700m Average donations per charity ≈ £77k [by inference] Museums and gallery accounts ≈ 50 [i.e. fewer than 5% of UK museums] Source:Online Fundraising for Museums Cogapp

The OpportunityStats Sources All the stats above, and many more, can be found online :- delicious.com/cogapp/statsOnline Fundraising for Museums Cogapp

Case StudyOnline Fundraising for Museums

The OpportunityCase StudiesAirborne Forces Museum - Paradata ParaData: Online archive & museum Wanted to move from registration fees to donations What we did: Tweaked design Set up forms Linked to e-commerce Reviewed and tested MonitoredOnline Fundraising for Museums Cogapp

The OpportunityCase StudiesAirborne Forces Museum - Paradata Results: ≈5% of registered users donate Average donation ≈ £15 > 1 donation per user ! Current max donation = £50 Still to do: More tweaks GiftAid supportOnline Fundraising for Museums Cogapp

How ToOnline Fundraising for Museums

How ToWeb Usability is critical If your site currently generates £10,000 p.a. in donations, usability improvements will on average add £8,300 p.a. to your bottom line In roughly 12% of cases, returns will be greater than 1000% Source: Jakob Nielsen at useit.comOnline Fundraising for Museums Cogapp

How ToWeb Explain the need Make it easy to get engaged especially via e-mail Make it easy to give For more ideas see the full version of this presentation http://www.slideshare.net/cogappOnline Fundraising for Museums Cogapp

Online Fundraisingfor MuseumsPresented byAlex MorrisonCogappalexm@cogapp.com26 November 2010. London

http://museoblogger.blogspot.com	59
http://conference.archimuse.com	22
http://www.museumsandtheweb.com	15
http://feeds.feedburner.com	5
https://conference.archimuse.com	1
http://feeds2.feedburner.com	1
http://museoblogger.blogspot.co.uk	1

Museums online fundraising

by Museums Computer Group on Nov 25, 2010

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Museums online fundraising — Presentation Transcript