Mobile Engagement

MOBILEENGAGEMENT@matthewcock | @britishmuseum

“in the Cameronian belief that thisunapologetic multi-distractedness is a token ofcool, presentee-ist, super-modernity ratherthan, as some educationalists argue, a sign offlawed concentration anddisengagement, incivility and disrespect.”Catherine Bennett, The Observer 13.05.2012

Attract Engage Impact

Motivation• Social• Intellectual• Emotional• Spiritual

Social• Visitors see the Museum as an enjoyable place to spend time with friends and family

Statements: Social• I am drawn to interesting buildings• Its one of the major attractions in London• It is an enjoyable way to pass the time• It is a nice place to spend time with friends and family

Intellectual• Visitors are keen to encourage their children’s or their own interest and knowledge. They may have a professional, academic or personal interest in the subject

Statements: Intellectual• To encourage children’s interest in history• To improve my own knowledge• I have a personal interest in the subject• I have an academic/professional interest in the subject

Emotional• Visitors want to experience what the past was like, or they may have a personal connection to the subject matter.

Statements: Emotional• To experience what the past was like• For a strong sense of personal connection or identity• To have an emotionally moving experience• To see beautiful things in an attractive setting

Spiritual• Visitors are looking for creative stimulation, quiet contemplation and see museums as an opportunity to escape and recharge their batteries

Statements: Spiritual• To stimulate my own creativity• For peaceful, quiet contemplation

Main motivation/expectation

Maslow’s Self- actualishierarchy ationof needs Esteem Live/Belonging Safety Physiological

Mobile phones shifting from funto fundamentalRyan Kimhttp://gigaom.com/2011/08/05/mobile-phones-shifting-from-fun-to-fundamental/

http://www.thepoke.co.uk/2012/07/01/maslows-hierarchy-of-needs-updated/

TheExperience Economy

• Availability • Accessing a reliable supply Agrarian • Cost ] • Obtaining an affordable price Industrial • Quality • Getting excellent performance Service • Authenticity • Conforming to self-image Experience • Meaning / Interaction • Transforming your life, way of thinkingTransformation

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Mobile Engagement

by Museums Computer Group on Jul 22, 2012

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