Mobile Apps: Shiny new distraction or useful learning tool?

Frankly, Green +Created for: Webb Presented by: Date issued:MCG/DLNET Engaging Digital Audiences Lindsey Green + Alyson Webb 11th July 2012

What does the cultural heritage organisation need to achieve? Mission Technology What experience Audience does the technology offer? What is the audience doing already/motivated to do?Frankly, Green + Webb

“I don’t want “I don’t to run my think I have battery down” enough time to download” “I’m not sure how to “I’m not get access really sure to the wifi” what I’m meant to do” “I don’t want a “What guide” guide?”Frankly, Green + Webb

Delivery platform for: Information Photos Videos Stories FactsFrankly, Green + Webb

These are the functions the adults are using…Figure 1.44 Activities conducted on a smartphone: adults I n t e r n e t s u r f in g 41 28 69 Plan/Check T a k i n g p h o t o s / v id e o 35 33 68 Create E m a il 46 21 67 55 S o c ia l n e t w o r k in g 40 15 Share L i s t e n in g t o m u s i c 32 21 53 P la y i n g g a m e s 20 27 47 U s e d r e g u la r l y D o w n lo a d in g a p p s 20 27 47 E ver used P ic t u r e m e s s a g i n g ( M M S ) 18 28 46 I n s t a n t M e s s a g in g ( I M ) 28 17 45 M a p s /G P S 18 26 44 W a t c h i n g v id e o c l i p s 16 22 38 A c c e s s in g g e n e r a l n e w s 16 19 35 A c c e s s in g s p o r t s n e w s 14 13 27 W a t i n g T V p r o g r a m m e s / f i lm 6 10 16 0% 20% 40% 60% 80% 100%Source: Ofcom omnibus research,Report:2011 August 2011 OfCom Communications Market March UK 4Q.8/9 Which, ifFrankly, Green + Webb any, of the following functions or activities have you ever used/use regularly on yourmobile?

These are the functions the teens are using… Entertain Create Share OfCom Communications Market Report: UK 4 August 2011Frankly, Green + Webb

talk tweet record microblog video comment photo Create Share stories and ideas location draw listen puzzles My phone is Play where I go to… music games Entertain games web videos Check web news Plan results maps emails travel weatherFrankly, Green + Webb

What if we see smartphones just as a tool to facilitate those behaviors? •Share stories and ideas •Entertain •Planning •Checking •Playing •CreatingFrankly, Green + Webb

Plan Check Experience Sharing stories Create Activity Add a note Structure to next Develop a YouTube for Spotify oraaresearchof Place a labelseriesto Developinghandout for wall panel to activity identify the curators playlist an objectaround cards each-with a where investigation investigating on the to addamusic –colour conversation orask the drawing/photography/re particular event mobilehappened or form, to visitors in addor activityactivityown cordingweb response create object is. personal response suggestion Show a to a specific object - journey tweet or add comment to microblogFrankly, Green + Webb

Check Experience Sharing stories Create Activity Structure Develop a YouTube for Spotify oraaresearchof Place a labelseriesto Developinghandout for next activity the curators playlist an objectaround cards each-with a investigation investigating on the to add music –colour conversation orask the drawing/photography/re mobile or form, to visitors in add activityactivityown cordingweb response create personal response suggestion to a specific object - tweet or add comment to microblogFrankly, Green + Webb

Experience Sharing stories Create Activity Develop a YouTube of Spotify or a next for Place a labelseriesto Developinghandout for activity the curators playlist an objectaround cards each-with a investigating to add music –colour conversation orask the drawing/photography/re or form, create visitors to add activity in response cording activityown personal response suggestion to a specific object - tweet or add comment to microblogFrankly, Green + Webb

Experience Sharing stories Create Activity Spotify or YouTube of Place a label next for Developing a seriesto the curators playlist an object cards each-with a to add music – conversation orask the drawing/photography/re visitors to add activity in response cording activityown suggestion to a specific object - tweet or add comment to microblogFrankly, Green + Webb

Sharing stories Create Activity Place a label next of Developing a seriesto an object cards each-with a conversation or drawing/photography/re activity in response cording activity to a specific object - tweet or add comment to microblogFrankly, Green + Webb

Create Activity Developing a series of cards each with a drawing/photography/re cording activityFrankly, Green + Webb

What other costs are there to think about? •Marketing •Staff Training •Maintenance •Rights •Sourcing contentFrankly, Green + Webb

What do you want to How many people would achieve? you like to reach? What are their needs? What type of return are you looking for?Frankly, Green + Webb

What do you want to How much are you achieve? willing to pay per user? What is the value to them? What is the value to What is the you? value of those goals?Frankly, Green + Webb

What do you want to What can we afford to achieve? deliver? What can we prove that we will reach? What is the For additional cost, value of how much will we those reach? goals? What is my budget?Frankly, Green + Webb

Images thanks to Flickr Commons: e: lindsey@franklygreenweeb.com The hidden treasures of the Worlds t: @FranklyGW Public Archives http://www.flickr.com/commonsFrankly, Green +Created for: Webb Presented by: Date issued:MCG/DLNET Engaging Digital Audiences Lindsey Green + Alyson Webb 11th July 2012

If you’re wanting help thinking more about this and the other opportunities and challenges around digital interpretation – get in touch. Our work is a mixture of: •Design research for helping understand how audiences use digital technologies in the cultural heritage sector •Strategic planning and concept development - for funding applications such as heritage lottery funding •Implementation i.e getting in up to our elbows in order to help these types of projects Find out more at: get up and running. http://www.franklygreenwebb.comFrankly, Green + Webb

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Mobile Apps: Shiny new distraction or useful learning tool?

by Museums Computer Group on Jul 19, 2012

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Mobile Apps: Shiny new distraction or useful learning tool? Presentation Transcript