Engaging audiences digitally - on a budget

Engaging audiencesdigitally on a budget;Or, how to muck about on the internet andmake friends.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12

MAKING HUMAN THINGS using machines.

DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES for people, not algorithms.

TWO WAYS TO NOTENGAGE PEOPLE ONA BUDGET, DIGITALLY.

Pr o T ips! ONE SPEND LOADS OF MONEY* *preferably on proprietary software and CMS

Pr o T ips! TWO PUT ALL THE EFFORT INTO YOUR WEBSITE (hint: it’s about what people are already doing)

THINK ABOUT WHAT YOU ARE USINGand how it affects the peoplewho are interacting with it.

“We weren’t achieving anything thatway, so we nipped it in the bud andslowed everything down. It’s one of thereasons we introduced the tweezers.Not because they’re more delicate than thehuman touch – they aren’t – but it slowsyou down and keeps you calm.”- Chef Andoni Aduriz, Mugaritz.

Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/

TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE PEOPLE ON ABUDGET, DIGITALLY.

Quest ions! ONE WHAT IS THE TOOL FOR? Ideally, it would be useful.

Quest ions! TWO WHAT IS ENGAGING? You’ve got lots of stuff, pick out the interesting bits.

QR CODES ARENOT THE ANSWERand augmented reality doesn’t mean greater.

SOME EXAMPLESOF PROJECTS THAT MUDLARK HAVE DONE BASED ONMUCKING ABOUT ON THE INTERNET ANDTRYING THINGS OUT.

LIGHT TOUCH EXPERIENCESusing freely available services.

Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061

THERE ARE THINGS IN YOUR ARCHIVEthat are completely amazing.

My Life As An ObjectRattlehttp://www.mylifeasanobject.com/

My Life As An ObjectGregory Povey for Rattlehttp://www.twitter.com/yellowchopper

Such Tweet SorrowMudlark & Royal Shakespeare Companyhttp://www.suchtweetsorrow.com

PEOPLE LIKE TOHAVE FUN WITH YOUand don’t mind looking daft.

V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850

THE BIT FEATURING LOTS OF LOGOS OFFREE SERVICES THAT YOU CAN USE TO HAVE FUN, ENGAGEAND MAKE FRIENDS.

Lo vely. Download 200,000+ brand logos in vector for http://www.logoeps.com/

Thanks.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12

http://www.digitallearningnetwork.net	790
http://digitallearningnetwork.net	234
http://translate.googleusercontent.com	1

Engaging audiences digitally - on a budget

by Museums Computer Group on Aug 02, 2012

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 1,025

Statistics

Engaging audiences digitally - on a budget Presentation Transcript