Engaging audiences digitally - on a budget

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It's not easy to identify and implement technologies that are a good match for audiences, content and organisational context. This session provided some inspiration and help to get started.

Session: Parallel workshops

Published in: Education, Technology
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Engaging audiences digitally - on a budget

  1. 1. Engaging audiencesdigitally on a budget;Or, how to muck about on the internet andmake friends.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12
  2. 2. MAKING HUMAN THINGS using machines.
  3. 3. DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES for people, not algorithms.
  4. 4. TWO WAYS TO NOTENGAGE PEOPLE ONA BUDGET, DIGITALLY.
  5. 5. Pr o T ips! ONE SPEND LOADS OF MONEY* *preferably on proprietary software and CMS
  6. 6. Pr o T ips! TWO PUT ALL THE EFFORT INTO YOUR WEBSITE (hint: it’s about what people are already doing)
  7. 7. THINK ABOUT WHAT YOU ARE USINGand how it affects the peoplewho are interacting with it.
  8. 8. “We weren’t achieving anything thatway, so we nipped it in the bud andslowed everything down. It’s one of thereasons we introduced the tweezers.Not because they’re more delicate than thehuman touch – they aren’t – but it slowsyou down and keeps you calm.”- Chef Andoni Aduriz, Mugaritz.
  9. 9. Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/
  10. 10. TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE PEOPLE ON ABUDGET, DIGITALLY.
  11. 11. Quest ions! ONE WHAT IS THE TOOL FOR? Ideally, it would be useful.
  12. 12. Quest ions! TWO WHAT IS ENGAGING? You’ve got lots of stuff, pick out the interesting bits.
  13. 13. QR CODES ARENOT THE ANSWERand augmented reality doesn’t mean greater.
  14. 14. SOME EXAMPLESOF PROJECTS THAT MUDLARK HAVE DONE BASED ONMUCKING ABOUT ON THE INTERNET ANDTRYING THINGS OUT.
  15. 15. LIGHT TOUCH EXPERIENCESusing freely available services.
  16. 16. Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
  17. 17. Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
  18. 18. THERE ARE THINGS IN YOUR ARCHIVEthat are completely amazing.
  19. 19. My Life As An ObjectRattlehttp://www.mylifeasanobject.com/
  20. 20. My Life As An ObjectGregory Povey for Rattlehttp://www.twitter.com/yellowchopper
  21. 21. Such Tweet SorrowMudlark & Royal Shakespeare Companyhttp://www.suchtweetsorrow.com
  22. 22. PEOPLE LIKE TOHAVE FUN WITH YOUand don’t mind looking daft.
  23. 23. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  24. 24. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  25. 25. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  26. 26. THE BIT FEATURING LOTS OF LOGOS OFFREE SERVICES THAT YOU CAN USE TO HAVE FUN, ENGAGEAND MAKE FRIENDS.
  27. 27. Lo vely. Download 200,000+ brand logos in vector for http://www.logoeps.com/
  28. 28. Thanks.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12

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