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Engaging audiences digitally - on a budget

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It's not easy to identify and implement technologies that are a good match for audiences, content and organisational context. This session provided some inspiration and help to get …

It's not easy to identify and implement technologies that are a good match for audiences, content and organisational context. This session provided some inspiration and help to get started.

Session: Parallel workshops

Published in: Education, Technology

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  • 1. Engaging audiencesdigitally on a budget;Or, how to muck about on the internet andmake friends.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12
  • 2. MAKING HUMAN THINGS using machines.
  • 3. DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES for people, not algorithms.
  • 4. TWO WAYS TO NOTENGAGE PEOPLE ONA BUDGET, DIGITALLY.
  • 5. Pr o T ips! ONE SPEND LOADS OF MONEY* *preferably on proprietary software and CMS
  • 6. Pr o T ips! TWO PUT ALL THE EFFORT INTO YOUR WEBSITE (hint: it’s about what people are already doing)
  • 7. THINK ABOUT WHAT YOU ARE USINGand how it affects the peoplewho are interacting with it.
  • 8. “We weren’t achieving anything thatway, so we nipped it in the bud andslowed everything down. It’s one of thereasons we introduced the tweezers.Not because they’re more delicate than thehuman touch – they aren’t – but it slowsyou down and keeps you calm.”- Chef Andoni Aduriz, Mugaritz.
  • 9. Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/
  • 10. TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE PEOPLE ON ABUDGET, DIGITALLY.
  • 11. Quest ions! ONE WHAT IS THE TOOL FOR? Ideally, it would be useful.
  • 12. Quest ions! TWO WHAT IS ENGAGING? You’ve got lots of stuff, pick out the interesting bits.
  • 13. QR CODES ARENOT THE ANSWERand augmented reality doesn’t mean greater.
  • 14. SOME EXAMPLESOF PROJECTS THAT MUDLARK HAVE DONE BASED ONMUCKING ABOUT ON THE INTERNET ANDTRYING THINGS OUT.
  • 15. LIGHT TOUCH EXPERIENCESusing freely available services.
  • 16. Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
  • 17. Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061
  • 18. THERE ARE THINGS IN YOUR ARCHIVEthat are completely amazing.
  • 19. My Life As An ObjectRattlehttp://www.mylifeasanobject.com/
  • 20. My Life As An ObjectGregory Povey for Rattlehttp://www.twitter.com/yellowchopper
  • 21. Such Tweet SorrowMudlark & Royal Shakespeare Companyhttp://www.suchtweetsorrow.com
  • 22. PEOPLE LIKE TOHAVE FUN WITH YOUand don’t mind looking daft.
  • 23. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  • 24. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  • 25. V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850
  • 26. THE BIT FEATURING LOTS OF LOGOS OFFREE SERVICES THAT YOU CAN USE TO HAVE FUN, ENGAGEAND MAKE FRIENDS.
  • 27. Lo vely. Download 200,000+ brand logos in vector for http://www.logoeps.com/
  • 28. Thanks.Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12