Your SlideShare is downloading. ×
Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Coping with rapidly changing digital audiences or; There's no such thing as the 'digital consumer'

9,905

Published on

Presentation given at UKMW12, the Museums Computer Group's Museums on the Web …

Presentation given at UKMW12, the Museums Computer Group's Museums on the Web
'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
9,905
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
27
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Coping with rapidly changingdigital audiencesorThere’s no such thing as the‘digital consumer’Tom Grinsted @tomgrinstedProduct Manager: Core mobile apps
  • 2. 20.0% Breakfast/Commute18.0% During the day16.0% Prime-time Before bed14.0% Commute12.0%10.0% 8.0% 6.0% 4.0% 2.0% 0.0% guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
  • 3. the heart of w at ha s r ty se ouPut u do
  • 4. the heart of w at ha s r ty se ouPut u .. do o. .a t t n o d th n ere ’s no excuse
  • 5. Make data-based decisions
  • 6. 20.0% Breakfast/Commute18.0% During the day16.0% Prime-time Before bed14.0% Commute12.0%10.0% 8.0% 6.0% 4.0% 2.0% 0.0% guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
  • 7. 20.0% Breakfast/Commute18.0% During the day16.0% Prime-time Before bed14.0% Commute12.0%10.0% 8.0% iPad Web Traffic 6.0% 4.0% 2.0% 0.0% guardian.co.uk m.guardian iPhone/Anroid Apps iPad App Facebook App
  • 8. Google analytics is your friendWhat are you trying to achieve?HypothesiseTest with your data
  • 9. 40%
  • 10. A newsense?
  • 11. Mobile is not optional
  • 12. Mobile is not optionalYour users don’t think it isGoogle doesn’t think it isYou shouldn’t think it is
  • 13. Test TestAnd testagain
  • 14. Release ReleaseAnd releaseagain
  • 15. Show, not tell
  • 16. Be socialBe friendlyAsk for adviceTom Grinsted @tomgrinstedProduct Manager: Core mobile apps

×