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Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.
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Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian experience.

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Ignite session slides from UKMW13 pre-conference Drinking about Museums by Anna Mikhaylova of State Historical Museum, Moscow. Anna discussed how we measure success or failure of social media and its …

Ignite session slides from UKMW13 pre-conference Drinking about Museums by Anna Mikhaylova of State Historical Museum, Moscow. Anna discussed how we measure success or failure of social media and its impact on museums from a Russian perspective.


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  • 1. Social Media for Museums: lies, damned lies, and statistics. The Russian experience. Anna Mikhaylova State Historical Museum + University of Leicester @Madlena_P
  • 2. State Historical Museum, Moscow, Russia 1stHistorical historyRF
  • 3. Red square, Moscow ~ 1 000 000 visitors each month
  • 4. State Historical Museum ~ 400 000-500 000 visitors per year
  • 5. Dmitry Medvedev, the Prime Minister of Russia
  • 6. Vladimir Medinsky, the Minister of Culture @medinskiy_vr
  • 7. State Historical Museum / social media historyRF shm_official 1stHistorical Mediaonshm state_historical_museum
  • 8. Museum Analytics
  • 9. Our priorities – FB and Twitter + 1340 since April
  • 10. Since April 2013 • Strategy • Ask a Curator • “Local” online activities #museumsaloon
  • 11. Figures vs. Interaction & Engagement & Participation
  • 12. Twitter @1stHistorical + 5000
  • 13. 0,01 %
  • 14. 0,05%
  • 15. Olga Zhdan @olgazhdan Akexander Usoltsev @usolt
  • 16. Two people from ~58 000: success or total failure?
  • 17. Thank you! @Madlena_P anna@ideasformuseums.com

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