We Tube: Getting physical with a virtual community through a YouTube Meetup

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40 million+ have experienced our physical platform since we opened in 1969 – it’s our 40 th Anniversary. More than 600 exhibits in 10 different exhibition halls. Those physical interactions are profound – they involve the body and they’re social. But as everyone in this room knows, there’s a new platform in town, and unlike our physical platforms, we’re not building it alone…

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We Tube: Getting physical with a virtual community through a YouTube Meetup - Presentation Transcript

This is a platform…
And this is a platform…
Where platforms meet
D.I.T. marketing…
Well, okay…but what about some pie charts?
Output = outreach?
- 1000+ participant-produced videos (estimated)
- 100 videos analyzed in detail
- (more on that in a second)
- 880,000+ views
- 13,800+ comments
- Lots of media: 2.3 million+ “impressions” (more on that in a second, too)
Outputs = Outreach?
One more pie chart…
Would you pay $95 for this man?
Some thoughts on marketing ROI…
So what’s next?
i got your platform right here…