Tim Hart & David Methven, Organisational Change for the On-line World - Steering the Good Ship Museum Victoria

Organisational Change for the On-line World with… Timothy Hart - Director Information Multimedia and Technology & David Methven - Head, ICT Steering the Good Ship Museum Victoria

Melbourne Museum

* Three Museums + IMAX + 20,000m² Collection Facilities * Natural Sciences, History /Technology & Indigenous collections * 16 million collection objects * 1.6 million actual visitors * 5 million plus online visitors * …………. Museum Victoria

We are a family

Is that enough?

How do we change the organisation so it is capable of participating in a Web 2.0 world?

Online Strategy created from… Information Logic Map - Online Strategy

Information Logic Map (ILM) Drivers Objectives BENEFITS Changes Enablers Once we completed five key points for each, we prioritised by percentage - providing an excellent “cross check” across all categories

Allocated two hours with CEO, four Directors and three key managers

Tightly facilitated process

David

Online Strategy

Online Strategy created by output from key MV leadership

Focused on Objectives and Changes from Information Logic Map process

Job Done …?

What changes we have implemented

Online Planning Group

Online Framework

Online Schedule

ICT Restructure

Exhibition Planning Group We already have Established Procedures for Exhibitions Manages overall approval and delivery process Endorses every new exhibition Ensures adequate resources and approves schedule

Online Planning Group Change #1- Online Planning Group Manages overall approval and delivery process Endorses every new online initiative Ensures adequate resources and approves schedule

Change #2 - Online Framework

Created by the Online Planning Group

Defines how Museum Victoria:

comprehends the online environment

works in the online environment

scopes and manages online projects

measures the success of its online presence

Conceptual Model of Online Experiences INFORMATION Experiences within category differ in use of new technologies, resources, innovation One-dimensional experiences: MV provides authoritative information which users take without engaging further with the staff, services or facilities. Content is MV generated. what’s on Musenet MV Memoirs E-news information sheets collections online image banks videos hand held assistive devices eg audio tours, curator pod cast PARTICIPATION Experiences within category differ in use of new technologies, resources, innovation Two-dimensional experiences: user responds to information placed online by MV. Content is MV generated and at times MV may or may not respond. MV Jobs ESS MV Teachers Feedback button Member renewals Are You Smart Enough Marketing Campaign Share A Story DC Enquiries Online retail RELATIONSHIP Experiences within category differ in use of new technologies, resources, innovation Multi-dimensional experiences: MV provides stimulus that generate interactions with multiple users including staff, services or facilities. Content is user generated and directed. Curator’s Blog Soap Box Phar Lap’s Facebook Giant squid dissection videos on Youtube

Change #3 - Online Schedule

not just our own website…

not just about our external Internet…

Change #4 – New ICT organisational structure ICT Department Service Desk Infrastructure Support Online Systems Online Development

History & Technology Collections Online – Whiteboard!

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Dinosaur Walk Melbourne Museum - 2009

Questions? Mr. Timothy Hart Director Information Multimedia and Technology Mr. David Methven Head, ICT Museum Victoria, Melbourne Australia [email_address] +61 3 8341 7771 d [email_address] +61 3 8341 7288

* 99.9 system uptime / strong in-house team and approach * Gigabit network between our sites * Team of 25 * In House Online Development / Design / Programming / Flash * Highly visited and effective website Some ICT metrics

Melbourne Museum Science & Life Gallery Marine Exhibition 2006

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Melbourne Museum Foyer 2009

Not to forget…

Web 2.0