Hello, I’m Sharna, the Kids Editor at Tate. I joined Tate in Sept 2007, when the role was created. I come from an e-learning and educational marketing background, which had a lot of bearing on the way I approached the new site. That, and the fact I’m the female version of Tom Hanks in the 80s film Big. Tate Kids officially launched July 2008. Today I’m going to be talking about Tate Kids, it’s background, design and development and its future. Rob will be talking about some of the technical elements, specifically how we managed the integration of content created in our games into our bespoke app My Gallery, a place where users can also upload their own work and the Tate Kids Collection - a subset of 500 works from the Tate Collection, selected for children with child-friendly tags.
Sharna Jackson and Rob Adamson, Doing it for the kids: Tate Online on engaging, entertaining and (stealthily) educating six to 12 year olds - Presentation Transcript
Doing it for the kids: Tate Online on engaging, entertaining and (stealthily) educating six to 12 year olds Sharna Jackson - Tate Kids Editor Rob Adamson - Application Developer
Tate Kids pre (re) launch…
Tate Kids today
Tate Kids had to…
appeal to a diverse audience
Tate Kids had to…
appeal to a diverse audience … while stealthily educating them
Tate Kids had to…
have a unique but fitting visual style , with well written copy
Future plans
Promotion
New content
Extend the brand
Forge partnerships
Win the Webby
Tying it all together
Integrating game client- & server-sides
Integrating games with My Gallery
Tate Kids Games
4 basic interactions:
create
save (publish to game-specific gallery)
send to My Gallery
send to a friend (email)
Constraints:
must be able to use without logging in
content must be approved before being displayed to other users
Tate Kids Games
Tate Paint
client-side developed externally, in Flash
server-side developed internally, in Java
Street Art
client-side developed externally, in Flash
server-side – re-use of Tate Paint server-side
Tate Tales
client & server-side: Wordpress (HTML / PHP)
My Gallery Integration
Goals:
Allow a user to add works created in the games to their gallery
Respect moderation status of work
Support a convenient moderation workflow
Allow for new games
Allow for evolution of My Gallery
Flexibility to handle any changes to hosting
Design Strategy
Minimise coupling
no shared state (databases, files)
use messaging between My Gallery and games
Whole transaction per request
simplifies locking and database transaction handling
simplifies protocol
“ Parameterise from Above” (Kevlin Henney)
no hardcoded external references
configure from outside (“above”) the code
The Protocols
My Gallery and the game back-ends provide web services (XML over HTTP) for each other
Game back-ends provide interface to Flash front-ends
Flash cannot send files using multipart/encoded!
So send the file as the content (image/jpeg) and put the data in URL parameters
Game front-ends only talk to their back-ends, not to My Gallery directly
A client/server protocol
Tate Paint / Street Art
save (POST, image/jpeg)
parameters: name, title, age, country, galleries
response: id of the new painting
send (POST)
parameters:
id
smg = true | false (send to My Gallery)
My Gallery username & password
stf = true | false (send to friend by email)
friend's name, email address, personal message
GET methods:
image (jpeg), gallery (xml), painting (xml)
A client/server protocol
URL base of back-end is passed to client via Flash parameter
Children between the ages of six and 12 are not a homogenous mass. Both ends of the age range have differing needs, abilities and expectations. When designing a Web site for them, it is crucial to appeal not only to all of them, but also to their 'gatekeepers' – their parents and teachers, who tend to manage their time online. Taking the new Tate Kids Web site as a case study (http://kids.tate.org.uk/) , this paper will outline a process of designing a Web site that attempts to meet the needs of the three audiences, while embodying the Tate Kids ethos: smart, fun, irreverent, anarchic content with educational value. It will outline the graphic design process, the strategy for user testing, the importance of differentiating content, and the purpose of an adult zone. It will discuss our efforts to alleviate online safety fears and the use of teachers' notes to support the use of the Web site in the classroom.
A unique aspect of Tate Kids is My Gallery, a carefully managed online community. Here users create profiles, upload their own art, take work from the Tate Kids Collection (a subset of around 500 works from the online collection) and save work they have created in two new games: Tate Paint and Street Art. This paper will discuss how this functionality was created, and how its audiences are receiving it. This paper will also discuss how Tate Kids will be developed in the future and will also look at the possibility of working in partnership with external companies to share audiences.
Session: Young Audiences and Creators [Technology] less
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