Redesigning Your
Museum’s Web site:
A Survivors’ Guide
Allegra Burnette The Museum of Modern Art
Joanna Champagne, Nationa...
Joanna Champagne,
National Gallery of Art, DC
Audience: demographics, personas, attitudes
Discover your audience via
the attitudes they have
towards Art and your
museum...find out what they
are passionate about
Look beyond museums: trends
Smart search, and evolving
discussions about art in the
social sphrere..leave no
influential web trend/practice
unexamined
Brand direction: digital and physical equity
Harmonize Web design with
existing physical brand
systems and institutional
values...so that online and
physical experienc...
Moving towards design
Serve the art and the place
Charlotte Sexton,
The National Gallery, UK
Web site redesigns:
an exercise in leadership
Yes we can…
Everyone has an opinion…
Homepage: January 2008
Homepage: April 2008
Homepage: May 2008
Homepage: June 2008
Homepage: August 2008
‘Success’ is spelt t.e.a.m.
The Team
    EXTERNAL PARTNERS        CORE PROJECT TEAM                ADDITIONAL SUPPORT



                             ...
Q. How do you survive
a website redesign project?
Allegra Burnette,
The Museum of Modern Art
It’s more about the people
than the technology
1. Outline your internal capabilities and resources
1. Outline your internal capabilities and resources

2. Specify initial technical requirements
1. Outline your internal capabilities and resources

2. Specify initial technical requirements

3. Further define your req...
1. Outline your internal capabilities and resources

2. Specify initial technical requirements

3. Further define your req...
1. Outline your internal capabilities and resources

2. Specify initial technical requirements

3. Further define your req...
Internal Web Teams
SFMOMA = 2 people

National Gallery, London = 5 people

NGA = 5 people

MoMA = 7 people
Existing, off-the-shelf solutions
Open-source software
Custom solutions
If you’re thinking of doing it
internally, hire good people!
If you’re thinking of doing it
externally, hire vendors who
have a real understanding of your
goals and requirements
If you’re thinking of doing it
externally, hire vendors who
have a real understanding of your
goals and requirements

or g...
And don’t forget to have fun!
Dana Mitroff Silvers,
San Francisco Museum of Modern Art
Be ready to respond
1.
Be ready to respond
1.

     Success is not just about
2.
     the numbers
London, 16 March 2009 | | 1
London, 16 March 2009 | | 1
Success is not just about the
numbers
Establish goals you can evaluate

Be realistic about the results
you can get
To what extent does the new
SFMOMA site:
To what extent does the new
SFMOMA site:
To what extent does the new
SFMOMA site:

     Contextualize the collection?
1.
To what extent does the new
SFMOMA site:

     Contextualize the collection?
1.


     Foster engagement with the
2.
     ...
Confluence of factors:

     Our methodology
1.


     Difficult (impossible?) goals
2.
     to measure
i
Thank you!

And now the questions...
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
Redesigning Your Museum’s Web site: A Survivor’s Guide
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Redesigning Your Museum’s Web site: A Survivor’s Guide

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A presentation from Museums and the Web 2009.
Allegra Burnette, The Museum of Modern Art, USA
Charlotte Sexton, The National Gallery, United Kingdom
Joanna Champagne, National Gallery of Art, USA
Dana Mitroff Silvers, San Francisco Museum of Modern Art, USA

Using case studies from the Web site redesigns of The Museum of Modern Art, New York (MoMA), the National Gallery of Art, Washington, DC (NGA), the National Gallery, London, and the San Francisco Museum of Modern Art (SFMOMA), this paper considers the changing role of museum Web sites, outlines the goals of the respective projects, compares and contrasts the different approaches taken, and presents valuable insights from the four institutions.

As of publication, the museums represent the different cycles of a Web site redesign initiative: NGA is in the discovery and strategy phase, the National Gallery and MoMA are in the development stage, and the new SFMOMA site is live. Together the authors of this paper explore the shared challenges we faced in planning, developing, and deploying new and improved Web sites, and present some of the valuable, and painful, lessons learned.

These lessons – applicable to organizations of all sizes – include how to manage staff input, how to keep team momentum and enthusiasm, and how to evaluate all technology options. Within these practical discussions, we also touch upon some of the fundamental, strategic considerations involved in the preparation and planning of a major, cross-departmental endeavor. We hope to offer the wider museum community an opportunity to tap into our recently acquired first-hand knowledge and experience.

Mini-Workshop: Redesign: A survivors guide [Mini-Workshop]

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  • Very interesting presentations, am i impress with this slide.great job nice informations.

    I like your 'Brooklyn Museum' slide.

    our dinosaurs museums blog is http://dinosaurs-video.blogspot.com
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  • The paper is herehttp://www.archimuse.com/mw2009/papers/burnette/burnette.html
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Redesigning Your Museum’s Web site: A Survivor’s Guide

  1. 1. Redesigning Your Museum’s Web site: A Survivors’ Guide Allegra Burnette The Museum of Modern Art Joanna Champagne, National Gallery of Art, DC Charlotte Sexton, The National Gallery, United Kingdom Dana Mitroff Silvers, San Francisco Museum of Modern Art Museums and the Web 2009 April 17, 2009
  2. 2. Joanna Champagne, National Gallery of Art, DC
  3. 3. Audience: demographics, personas, attitudes
  4. 4. Discover your audience via the attitudes they have towards Art and your museum...find out what they are passionate about
  5. 5. Look beyond museums: trends
  6. 6. Smart search, and evolving discussions about art in the social sphrere..leave no influential web trend/practice unexamined
  7. 7. Brand direction: digital and physical equity
  8. 8. Harmonize Web design with existing physical brand systems and institutional values...so that online and physical experiences can form a cyclical and nourishing relationship
  9. 9. Moving towards design
  10. 10. Serve the art and the place
  11. 11. Charlotte Sexton, The National Gallery, UK
  12. 12. Web site redesigns: an exercise in leadership
  13. 13. Yes we can…
  14. 14. Everyone has an opinion…
  15. 15. Homepage: January 2008
  16. 16. Homepage: April 2008
  17. 17. Homepage: May 2008
  18. 18. Homepage: June 2008
  19. 19. Homepage: August 2008
  20. 20. ‘Success’ is spelt t.e.a.m.
  21. 21. The Team EXTERNAL PARTNERS CORE PROJECT TEAM ADDITIONAL SUPPORT Governance: Information Systems: Project owner 1 x Production Support Head of Information Systems 1 x Programmer Head of Collections 1 x Collection integration CMS - BoxUK 1 x Technical Support Core Project team: Design and IA - Bureau for Internal Departments: 1 x Designer Information Visual Affairs 2 x Editors Education 1 x Administrator Search Engine Development 1 x Project Leader Optimisation - I-Level Comms and Media 1 x Project Manager Curatorial Photographic Curatorial: AV Collection Information Manager Plus: Additional temp staff
  22. 22. Q. How do you survive a website redesign project?
  23. 23. Allegra Burnette, The Museum of Modern Art
  24. 24. It’s more about the people than the technology
  25. 25. 1. Outline your internal capabilities and resources
  26. 26. 1. Outline your internal capabilities and resources 2. Specify initial technical requirements
  27. 27. 1. Outline your internal capabilities and resources 2. Specify initial technical requirements 3. Further define your requirements
  28. 28. 1. Outline your internal capabilities and resources 2. Specify initial technical requirements 3. Further define your requirements 4. Remain flexible
  29. 29. 1. Outline your internal capabilities and resources 2. Specify initial technical requirements 3. Further define your requirements 4. Remain flexible 5. Think about the launch, but also think long-term
  30. 30. Internal Web Teams SFMOMA = 2 people National Gallery, London = 5 people NGA = 5 people MoMA = 7 people
  31. 31. Existing, off-the-shelf solutions Open-source software Custom solutions
  32. 32. If you’re thinking of doing it internally, hire good people!
  33. 33. If you’re thinking of doing it externally, hire vendors who have a real understanding of your goals and requirements
  34. 34. If you’re thinking of doing it externally, hire vendors who have a real understanding of your goals and requirements or get different vendors.
  35. 35. And don’t forget to have fun!
  36. 36. Dana Mitroff Silvers, San Francisco Museum of Modern Art
  37. 37. Be ready to respond 1.
  38. 38. Be ready to respond 1. Success is not just about 2. the numbers
  39. 39. London, 16 March 2009 | | 1
  40. 40. London, 16 March 2009 | | 1
  41. 41. Success is not just about the numbers
  42. 42. Establish goals you can evaluate Be realistic about the results you can get
  43. 43. To what extent does the new SFMOMA site:
  44. 44. To what extent does the new SFMOMA site:
  45. 45. To what extent does the new SFMOMA site: Contextualize the collection? 1.
  46. 46. To what extent does the new SFMOMA site: Contextualize the collection? 1. Foster engagement with the 2. museum?
  47. 47. Confluence of factors: Our methodology 1. Difficult (impossible?) goals 2. to measure
  48. 48. i
  49. 49. Thank you! And now the questions...

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