Mobile Parade: EXPLORER
AMERICAN MUSEUM OF NATURAL HISTORY    Linda Perry-Lube, Chief Digital Officer, Digital Media       Melissa Lefkowitz, Proj...
•   1.5 million square feet•   46 exhibition halls•   24 interconnected buildings•   32 million specimens and cultural art...
OverviewMuseum Objectives•   Facilitate visitor    navigation at the                               Project Deliverables   ...
Approach           Keeping           the visitors           needs as           the central           component           o...
The Visitor Experience
Navigation and Interpretation    Current Method for Exploring       Using the App to Explore the             Museum       ...
Thank you!American Museum of Natural History
Contact InfoLinda Perry-Lube    lperry-lube@amnh.orgMelissa Lefkowitz   mlefkowitz@amnh.org
MW2011: L. Perry-Lube, Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History  Read mor...
MW2011: L. Perry-Lube, Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History  Read mor...
MW2011: L. Perry-Lube, Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History  Read mor...
MW2011: L. Perry-Lube, Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History  Read mor...
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MW2011: L. Perry-Lube, Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History Read more: Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History

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This paper advocates a visitor-centric approach to designing a solution for navigation and interpretation. The American Museum of Natural History iPhone application Explorer combines state of the art location awareness, interpretation, and social networking to deliver an enhanced visitor experience both onsite and online. AMNH had three objectives with this project: to facilitate visitor navigation, to provide an application that appeals to visitors and encourages repeat visits, and to enhance exhibit information without detracting from the exhibits themselves. This paper examines the reasoning behind utilizing a mobile device for wayfinding; the choice of the iPhone platform; the challenge of bringing “GPS indoors” and the resultant technical solution; feature set determination and usability; the role of mobile devices in the pre- and post-Museum visit continuum; the challenges of curated mobile content creation; deploying the application on Museum-supplied devices and through the iTunes store; and marketing of the device and app. We will present the challenges faced by AMNH in executing a cross-Museum enterprise and share lessons learned, in order to offer the wider museum community an opportunity to build on our experience and expertise.

A paper from Museums and the Web 2011.

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  • Take a minute to review the project objectives and deliverables\n\nState of the art - no one has developed mobile indoor navigation. Our competitive assessment \nStand-alone guides - handed out only, exclusively audio\nMobile accessed content - mobile web sites, text messages and the ability to call phone numbers to access content. Audio content makes up the majority of the features provided with some providing some limited social interaction \nSmartphone applications – simple functionality such as audio and Museum visitor information \n\nYou will see in a moment the specific work we have done that can be shared with other institutions\n
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  • Free Form Tours\n 2D and 3D Map Views\n Real-time routing Engine\n Exhibit Information\n Build your own tour\n Treasure Hunts\n Surveys\n Bookmarks\n Social networking links\n
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  • MW2011: L. Perry-Lube, Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History Read more: Explorer - Mobile Navigation and Interpretation at the American Museum of Natural History

    1. 1. Mobile Parade: EXPLORER
    2. 2. AMERICAN MUSEUM OF NATURAL HISTORY Linda Perry-Lube, Chief Digital Officer, Digital Media Melissa Lefkowitz, Project Manager, Digital Media
    3. 3. • 1.5 million square feet• 46 exhibition halls• 24 interconnected buildings• 32 million specimens and cultural artifacts• 38% (approx. 570,000 sq ft of public space)
    4. 4. OverviewMuseum Objectives• Facilitate visitor navigation at the Project Deliverables Museum • State of the art handheld museum navigation and• Enhance exhibit information without guide detracting from the exhibits • Wi-Fi entire Museum – Public and Staff space• Anneals onsite and online experience
    5. 5. Approach Keeping the visitors needs as the central component of the technology and content approach
    6. 6. The Visitor Experience
    7. 7. Navigation and Interpretation Current Method for Exploring Using the App to Explore the Museum MuseumMap Map shows current location Step-by-Step DirectionsAsk for Directions in hand Ability to Plan / Ability to Plan / Look up Exhibit Look up Exhibit Information online Information in the moment
    8. 8. Thank you!American Museum of Natural History
    9. 9. Contact InfoLinda Perry-Lube lperry-lube@amnh.orgMelissa Lefkowitz mlefkowitz@amnh.org

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