MW2010: Rob Stein and Daniel Incandela, ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms

Robert Stein
Chief Information Officer
Indianapolis Museum of Art
rstein@imamuseum.org
http://www.imamuseum.org
@rjstein

FINDING
VIDEO
ABOUT ART
CAN BE TROUBLESOME
Findability
Authority
Quality
Photo courtesy of ~bulletsays

Photo credit ~Dean Forbes (Flickr)
Viewers exist in
Internet-Local
Silos

What is Internet-Local?
Museums seem to be leveraging audiences that already know and love them.
Analytics show us that people find video via other Museum content. (i.e. blogs, webpages, enews, etc…)

Very Little Cross-Pollination
Between Museums
with Similar Content
Credit ~da100fotos (Flickr)

Art-Bab-ble [ahrt-bab-uhl]noun; verb (used without object) -bled, -bling
The free flowing conversation of art talk by a community of art enthusiasts.
A place where everyone, regardless of background, is invited to join an open art discussion and have their voices heard.

An Inauspicious Start

An Early Mock-Up

And a Bit Later…

ArtBabble Today

An ArtBabble Timeline
Collaborative Portal not Institutional
Design & Development
Invite-Only Beta
Public Launch!
Early 2008
April 7, 2009
January 2009
Summer 2008

The First Year
During its first year ArtBabble grows to 23 partners
A few mystery partners yet to be revealed
647 videos published
218 in the hopper
433 Artists Represented

Photo Credit ~warzauwynn (Flickr)
Building
ArtBabble

ArtBabble Features

Some Great Comments

Viewer Stats
About 4.73 pages per viewer
About 7 min Avg Time on Site
156 countries
30% of videos viewed from outside US

Traffic Analysis Method
Given 112 videos present on both YouTube and ArtBabble
Normalize total view count by days online
Compute the ratio of views/day to compare YouTube performance vs. ArtBabble
Difference between Google Analytics and Straight View Counts
Neglects Embedded Views (11%) and Deep Links (4%)

Traffic Analysis

Building an
Online Brand

Evolution of a Logo

Building Hype

Invite a Friend
A Graph of Invites to the Private-Beta of ArtBabble

ENews
Pushing it out!

Social Media Promotion

Building a
Collaboration

Legal Wrangling
Photo Credit ~dennymont (Flickr)

Partner Contract

Terms of Use
YOUR LICENSE TO USE THE CONTENT
All of the content on the Website is the copyrighted property of the IMA or the IMA’s third party content providers (the “Partners”). Some videos have been made available on the Website under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license, as designated on the Website. Some videos provided by the IMA’s Partners may be governed by the Partner’s license terms, which can be accessed by following the link next to the video. The download or embed features of these videos may be disabled. Except where provided otherwise on the Website, you may view and download (including embedding on your website), for personal, non-commercial, non-public use only, the video files that are posted on the Website. Unless it is expressly permitted on the Website, you may not copy, reproduce, modify, publish, upload, post, transmit, “frame” on another site, sell, broadcast/podcast, or distribute any content on the Website in any way. You must retain all copyright and other proprietary notices on any authorized reproductions of any material downloaded from the Website. Any third party trademarks and content appearing on the Website are the property of their respective owners. You are not permitted to use any of these third party trademarks or content without permission of the respective owner.

CollaborativeGovernance
Making it Fly

The ArtBabble Steering Committee

Partner Feedback
“ArtBabble has been an immensely positive experience for Art21 for a number of reasons. As a primarily media-based, internationally focused organization, it has been fruitful for Art21 to collaborate with local museums and libraries in a professional context, linking our virtual activities and audiences with partners who have a more on-the-ground focus. The clever and successful public relations campaign for the launch brought much needed energy and excitement to several of our own projects-in-progress. Post-launch, ArtBabble has continued to bring visibility and buzz to video-on-art as a meaningful form of arts content, enlivening both new and archival videos, and increasing interest in funding online video production.”
-Art21

Partner Feedback
“While the same content attracts more traffic on YouTube, we still view this project as a success, mostly because increased traffic wasn’t our primary motivation for participating. Instead, it was about being part of a collaborative project that makes art-specific content available to an audience that may not be on YouTube or may not want to weed through content in order to find substantive art-related videos.”
-MoMA

Partner Feedback
“[ArtBabble] has also offered American Art the ability to enhance the value of its video content through the Notes system. By adding links to related information and content online from specific points in our videos, we are able to offer viewers not just a high quality video viewing experience, but also depth of related content in a format that is incredibly easy to access so encourages viewers to ‘dig down’ and find out more about aspects that pique their interest.”
-Smithsonian American Art Museum

Disappointments and Failures
Creating Notes is Time Consuming
Time Anchored Comments
Full Text Transcriptions
Scalability of Navigation
Lack of HD content

What’s Next?
Batter Up!

Move from 500 to 5,000 Videos on ArtBabble

BabbleBuilder Tool for Storytelling / Teaching

A Coherence of Babbles

Thank You!
Come See Us!
Friday April 16
Demonstrations III (3:30 – 5:00)
Booth 54

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MW2010: Rob Stein and Daniel Incandela, ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms

by museums and the web on May 04, 2010

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MW2010: Rob Stein and Daniel Incandela, ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms — Presentation Transcript