Impressions and insights from MW2009Dan Zamboniniboxuk.comdan@boxuk.comdanzambonini.comtwitter.com/zamboninifacebook.com/zamboninilinkedin.com/in/zamboninigoogle.com/profiles/danzamboniniOr just talk to me.

(I assume you’ll have seen this 8 times already tonight, so added the lightning bolts to make it seem fresh)

“Stuff we can do”“Stuff we can’t do”RSSUser ExperienceAccessibilityTaggingSocial MediaAPIsCloudMobileLocation Services

How do we cross the chasm?“Why is it relevant to me?” Relate new technologies to current activities“Why not stick with the status-quo?” Give quantitative, recognisable advantages“How can I try it?” Enable simple, easy, risk-free trials

Photos courtesy of: flickr.com/people/smannion/

UKMW2009 :(

2008 Visitor Numbers for 50 Museums that DCMS funds.We spend most of our time here.But most people are here.

But we spend most of our time here.Most people are here.

THINK BIGthink small

Small changes in attitudeSmall changes in behaviourClear, concise informationSmall steps

< 1 day1 day >

share data. website traffic, referrers, popular contentmarketing costs, resultsweb costs, results

celebrate failure.

be honest.tell us when to shut up

“never willingly outsource creativity.”pffft.

get on twitter.or convince a colleague

practical, specific blog?not more news and opinion

grants > innovate > OSagencies will take a lot of the strainhttp://www.4ip.org.ukhttp://www.dius.gov.uk/skills/engaging_learners/informal_adult_learning/transformation_fund

sort out that copyright stuffhow difficult can it be?

In conclusion.Size matters.Don’t worry, it happens to everyone.It’s more fun with other people.Beer makes you more attractive.