Building a Social Media Strategy

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Guiding museum staff & volunteers through the process of creating a social media strategy for their organization.

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  • So how are museums participating online? This is a snapshot of Nova Scotia museums online presence. Artefacts Canada, Blogging, Facebook, Flickr, Google Maps, Twitter, Websites, Wikipedia, and YouTube.
  • So how are museums participating online? This is a snapshot of Nova Scotia museums online presence. Artefacts Canada, Blogging, Facebook, Flickr, Google Maps, Twitter, Websites, Wikipedia, and YouTube.
  • As your handout shows, you can participate on Facebook in several ways, by having a profile, group or fan page.
  • What is it that you want to do? Be as specific and honest as possible. Are you just trying to get more people to come into the museum’s physical space? Recruit new volunteers? Engage a new audience that doesn’t have a lot of historical ties to your community? Educate people about the community’s history? Increase the level of interaction with your community?
    Listen. Talk – promote awareness, participate, educate, interact. Energize passionate fans. Embrace – gather information
  • Do people get excited about your brand? Do you have a niche market?
  • Who is visiting the museum? What demographic and geographic trends have you noticed recently? Why are these people visiting the museum?
    What is your potential market? Who isn’t visiting and why aren’t they coming through the doors?
  • How do you share this information?
  • Building a Social Media Strategy

    1. 1. Building a Social Media Strategy
    2. 2. Agenda Morning Introductory Roundtable Goals Objectives & Measurements Products & Services Market Content Resources Industry Examples Activity Afternoon Small Group Presentations Policy Facebook Review Account Creation & Review
    3. 3. Movie Time Social Media Revolution 2010
    4. 4. Museum Statistics 0 20 40 60 80 100 120 AC BL FB FL GP TW Web WK YT NS museums online
    5. 5. Museum Statistics 0 2 4 6 8 10 12 14 16 Profile Group Page Facebook
    6. 6. Goals What are your organizational goals?
    7. 7. Goals How can Social Media help you reach these goals?
    8. 8. Objectives & Measurement What aspects of social media are measurable?
    9. 9. Objectives & Measurement What outcomes are you striving for?
    10. 10. Products & Services What does the museum’s brand do for people? vs.
    11. 11. Products & Services What do people feel when they think about you? OR
    12. 12. Market Who is visiting and why? Who is NOT visiting and why?
    13. 13. Market How do people find out about you?
    14. 14. Market How much marketing are you doing to make people know about you?
    15. 15. Content What untold stories unfold every day in your museum? Will It Blend?
    16. 16. Resources How comfortable are you with social media? OR
    17. 17. Resources How will it work?
    18. 18. Platform Which methods of online marketing are best suited to your museum?
    19. 19. Thank you for coming! Karin Kierstead 1113 Marginal Road Halifax NS, B3H 4P7 423-4677 support@ansm.ns.ca www.ansm.ns.ca Tracey Beattie 2089 Maitland Street Halifax NS, B3K 2Z8 496-7481 tracey@tourism.ca www.tians.org

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