Jhu Week 10

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Slides from the 4/8/10 AdobeConnect session for the Cataloguing Museum Collections course.

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Jhu Week 10

  1. 1. Cataloguing Museum Collections History, Trends, and Issues Susan Chun JHU Museum Studies Spring 2010
  2. 2. Week 10: Social Tagging and the Semantic Web <ul><li>Web 2.0 and its implications for cataloguing </li></ul><ul><li>Steve: The Museum Social Tagging Project </li></ul><ul><li>Questions about this week’s assignment or readings? </li></ul>
  3. 3. Web 2.0 <ul><li>The participatory web: its elements include a number of tools that encourage user contribution and that have transformed online publishing from a one-way model to a multi-directional one. </li></ul><ul><li>Blogs </li></ul><ul><li>Annotation and commenting </li></ul><ul><li>Wikis </li></ul><ul><li>Recommender systems </li></ul><ul><li>Social tagging and bookmarking </li></ul><ul><li>Video sharing </li></ul><ul><li>Mashups </li></ul>
  4. 4. Web 2.0 <ul><li>Of these tools, one has particular relevance to the future of cataloguing: </li></ul><ul><li>Blogs </li></ul><ul><li>Annotation and commenting </li></ul><ul><li>Wikis </li></ul><ul><li>Recommender systems </li></ul><ul><li>Social tagging and bookmarking </li></ul><ul><li>Video sharing </li></ul><ul><li>Mashups </li></ul>
  5. 5. Why social tagging?
  6. 8. From: J. P. xxxxxx@xxxxxx.com Date: Sat, 26 Aug 2006 11:24:43 -0700 To: timeline@metmuseum.org Subject: Looking for a painting Please help: I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist. Could you please use your resources to find this painting?
  7. 10. What “J. P.” knows: painting Renaissance standing man very well dressed library hourglass table rich colors What a Met curator knows: Portrait of a Man , ca. 1520–25 Moretto da Brescia (Alessandro Bonvicino) (Italian, Brescian, born about 1498, died 1554) Oil on canvas; 34 1/4 x 32 in. (87 x 81.3 cm) Rogers Fund, 1928 (28.79) Provenance: Maffei, Brescia (by 1760, as &quot;Ritratto d'uomo con carta in mano, ed Orologio, di Callisto da Lodi&quot;); by descent to contessa Beatrice Erizzo Maffei Fenaroli Avogadro, Palazzo Fenaroli, Brescia (by 1853–at least 1857, as by Moretto); her daughter, contessa Maria Livia Fenaroli Avogadro, later marchesa Fassati, Brescia (in 1862); her son, marchese Ippolito Fassati, Milan (by 1878–at least 1912); [Elia Volpi, Florence, by 1915–16; sold to Knoedler]; [Knoedler, New York, 1916–28; sold to MMA]
  8. 11. What “J. P.” knows: painting Renaissance standing man very well dressed library hourglass table rich colors What a Met curator knows: Portrait of a Man , ca. 1520–25 Moretto da Brescia (Alessandro Bonvicino) (Italian, Brescian, born about 1498, died 1554) Oil on canvas; 34 1/4 x 32 in. (87 x 81.3 cm) Rogers Fund, 1928 (28.79) Provenance: Maffei, Brescia (by 1760, as &quot;Ritratto d'uomo con carta in mano, ed Orologio, di Callisto da Lodi&quot;); by descent to contessa Beatrice Erizzo Maffei Fenaroli Avogadro, Palazzo Fenaroli, Brescia (by 1853–at least 1857, as by Moretto); her daughter, contessa Maria Livia Fenaroli Avogadro, later marchesa Fassati, Brescia (in 1862); her son, marchese Ippolito Fassati, Milan (by 1878–at least 1912); [Elia Volpi, Florence, by 1915–16; sold to Knoedler]; [Knoedler, New York, 1916–28; sold to MMA]
  9. 12. <ul><li>bangs </li></ul><ul><li>beard </li></ul><ul><li>border </li></ul><ul><li>cape </li></ul><ul><li>contemplation </li></ul><ul><li>elbow </li></ul><ul><li>hourglass </li></ul><ul><li>landscape </li></ul><ul><li>learned </li></ul><ul><li>man </li></ul><ul><li>mountain </li></ul><ul><li>moustache </li></ul><ul><li>nobleman </li></ul><ul><li>painting </li></ul><ul><li>portrait </li></ul>ring robe Renaissance scholar scroll time trees
  10. 13. Iconography Colors Emotions Styles Concepts . . . and foreign language terms
  11. 14. <ul><li>Getting keywords </li></ul>
  12. 15. Professional Keywording Some Sample Terms for MMA Images: <ul><li>vertical / horizontal </li></ul><ul><li>cutout / negative space </li></ul><ul><li>close-up / side view </li></ul><ul><li>design / detail </li></ul><ul><li>color </li></ul><ul><li>folklore </li></ul><ul><li>symbol </li></ul><ul><li>spiritualism </li></ul><ul><li>nobody / 1 man only </li></ul><ul><li>concept </li></ul><ul><li>art / artwork </li></ul><ul><li>indoor / outdoor / exterior / studio </li></ul><ul><li>high angle / eye level </li></ul>
  13. 16. 353 results for “desolation”
  14. 17. 2 results for “happiness”
  15. 23. <ul><li>steve is born, 2005 </li></ul>
  16. 24. http://www.steve.museum
  17. 25. <ul><li>Building a suite of tagging tools </li></ul>
  18. 26. The steve tagger: an open-source configurable tagging tool
  19. 29. The steve term review tool: to review, annotate, and manage tags
  20. 30. The reporting suite: supports the review and analysis of research data
  21. 31. steve’s 2006-08 Research Results
  22. 32. Tags are different than museum documentation <ul><ul><li>86% of all tags not found in label copy </li></ul></ul><ul><ul><li>62% of distinct tags not in AAT </li></ul></ul><ul><ul><li>85% of distinct tags not in ULAN </li></ul></ul>
  23. 33. Museum professionals found most tags useful <ul><ul><li>88% of tags were useful </li></ul></ul><ul><ul><li>If you found this work using this term would you be surprised? </li></ul></ul>
  24. 34. Tags could improve searching Tags Submitted: 20th century, baked goods, balanced, balancing, cake , cake stand, cakes , cherry on top, coconut cake, cream filling, dessert, desserts, food, frosting, genoise, lemon merangue, Lollypop shadows, painting , pie, plates, portrait, shadow, shadows, simple, tall stands, Thiebaud , three, trio, white background Wayne Thiebaud (1920-1963) Display Cakes , 1963 Collection SFMOMA In this example, only four user-contributed terms appear in the online search database
  25. 35. Tags are almost always useful when they are assigned two or more times.
  26. 36. Institutional Affiliation Matters <ul><ul><li>Users invited to tag by The Metropolitan Museum of Art were 4 times as productive </li></ul></ul><ul><ul><li>Multi-Institution Tagger: 22 tags / user </li></ul></ul><ul><ul><li>Single Institution Tagger: 82 tags / user </li></ul></ul>
  27. 39. <ul><li>Concerns and opportunities </li></ul>
  28. 40. <ul><li>Incorrect information contributed </li></ul><ul><li>Malicious or profane terms contributed </li></ul><ul><li>Potential to diminish the value of “authoritative” content provided by the museum </li></ul><ul><li>Overly personal information mixed with otherwise useful content </li></ul><ul><li>Lack of standardized terminology may impede cross-collection searching/browsing/data management </li></ul><ul><li>Objects/artists exposed to inflammatory speech or criticism </li></ul><ul><li>Managing new source of data presents logistical concerns </li></ul>Possible cons (from the class discussion)
  29. 41. What are taggers telling us?
  30. 42. The works may evoke strong emotions Jackson Pollock, Autumn Rhythm Tag: piece of sh*t
  31. 43. They interpret differently Winslow Homer, The Gulf Stream Tags: sharks, dolphins, rocky shore
  32. 44. They make private associations John Singleton Copley, Portrait of Paul Revere Tag: Jack Black
  33. 45. They make private associations
  34. 46. They have complex ideas to express 20% of all tags contributed were multi-word terms. Raghubir Singh Bazaar Through Glass Door, Bombay Tags: modern India, old meets new, red shopping bag, defining moment
  35. 47. They are not malicious Only 14 of all tags matched the steve “blacklist” of profane terms.
  36. 48. <ul><li>Incorrect information contributed </li></ul><ul><li>Malicious or profane terms contributed </li></ul><ul><li>Potential to diminish the value of “authoritative” content provided by the museum </li></ul><ul><li>Overly personal information mixed with otherwise useful content </li></ul><ul><li>Lack of standardized terminology may impede cross-collection searching/browsing/data management </li></ul><ul><li>Objects/artists exposed to inflammatory speech or criticism </li></ul><ul><li>Managing new source of data presents logistical concerns </li></ul>Possible cons (from the class discussion)
  37. 49. <ul><li>What do you do with a million tags? </li></ul><ul><li>The steve team imagines using a variety of post-collection processing tools--including both human and machine assessment--to assign values or weights to tags based on their term type (facet), contributor (expert/nonexpert), or frequency </li></ul><ul><li>What are the implications for data management if term processing is necessary to make a large body of tags useful? </li></ul>Cons (some others): term management requirements
  38. 50. Cons (some others): Ambiguity
  39. 51. <ul><li>Jacques-Henri Lartigue, French, 1894-1986 </li></ul><ul><li>The Grand Prix of the A.C.F. , 1912 </li></ul><ul><li>Stamped, verso: &quot;Photo J.-H. Lartigue // Mention Obligatoire // Droits de Reproduction // Reserves&quot;, </li></ul><ul><li>&quot;siz Nr. 11 // Ba // Blaukopien&quot;; inscribed in ink, verso: &quot;Gd Prix ACF // Circuit de la Seine In Re // </li></ul><ul><li>Guyot? sur // Delage&quot;, &quot;1912 1913&quot;; inscribed in pencil, verso: &quot;B f.1 Auto&quot; </li></ul><ul><li>… The Grand Prix was run in 1912 on the circuit of Dieppe, and while No. 6, a Delage, was a favorite, </li></ul><ul><li>it was actually the Peugeot, with the ace driver Georges Boillot at the wheel, that won, at speeds </li></ul><ul><li>reaching over one hundred miles an hour… </li></ul>Exciting possibilities: real expert tagging
  40. 52. <ul><li>Jacques-Henri Lartigue, French, 1894-1986 </li></ul><ul><li>The Grand Prix of the A.C.F. , July 12, 1913 </li></ul><ul><li>Stamped, verso: &quot;Photo J.-H. Lartigue // Mention Obligatoire // Droits de Reproduction // Reserves&quot;, </li></ul><ul><li>&quot;siz Nr. 11 // Ba // Blaukopien&quot;; inscribed in ink, verso: &quot;Gd Prix ACF // Circuit de la Seine In Re // </li></ul><ul><li>Guyot? sur // Delage&quot;, &quot;1912 1913&quot;; inscribed in pencil, verso: &quot;B f.1 Auto&quot; </li></ul><ul><li>… The Grand Prix was run in 1913 on the circuit of Picardie, and while No. 6, a Schneider driven by a </li></ul><ul><li>M. Croquet , was a favorite, it was actually the Peugeot, with the ace driver Georges Boillot at the </li></ul><ul><li>wheel, that won, at speeds reaching over one hundred miles an hour… </li></ul>
  41. 54. <ul><li>Model Car </li></ul><ul><li>Toy </li></ul><ul><li>Marklin </li></ul><ul><li>Tinplate </li></ul>
  42. 55. 'The Marklin Streamlined Tourer' model came with suspension, steering, clockwork motor and drive train, with electric lighting available as an extra (tinplate, 38cm/15in, c1935, Germany).  <ul><li>Model Car </li></ul><ul><li>Toy </li></ul><ul><li>Marklin </li></ul><ul><li>Tinplate </li></ul>
  43. 56. Exciting possibilities: multilingual access
  44. 57. Exciting possibilities: recommender systems
  45. 58. Questions?

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