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  • ENGLISH:
    We are in a changing ecosystem. The nature of communications networks and social media changes and evolves continuosly and the Museum too, in the way it communicates, with a commitment to culture 2.0, nature 2.0 to create a space for participation and conversation with all the users who follow us.
    These ways of communicating change faster than the institution itself and we need to make an even greater effort. Furthermore, now users not only give their opinions but they make decisions. These new 2.0 communication channels require a very high working speed, as in terms of communication, the lead time for content production and publication is very short. Moreover, there is increasing diversification of emerging platforms: different browsers, iphones, QR codes, etc.
    Scientific institutions must provide content specific to each platform. This diversity of ways of exhibiting and of dialogue must be taken into account by all areas of the institution: the information provided must be scientifically rigorous and of high quality so that the scientists feel comfortable, while at the same time being understandable to the users. Luckily, a year after opening the doors to the social networks, we have been able to overcome these obstacles. At the Museum, the department of communication has used a good strategy to carefully make good use of the potential of these tools, with particular thought for those who listen to us and take part. We have qualified personnel to ensure the quality of the contents, their dynamic nature and continuity, and to provide a global perspective. For example, the priority goal of the museum blog is to disseminate the scientific activity and research carried out. In this regard, we already have 17 in-house writers, researchers and conservators, who periodically collaborate and explain what they do in an informal manner, accessing wider and more diverse audiences outside their usual environment. We are making a strong commitment in this regard, given the potential of this channel.
    With these tools, we aim to offer users new channels for dialogue and joint creation, particularly the creativity to produce new contents and form new interest groups linked to our activities and to the natural sciences. Above all, our aim is that our followers and friends on social media become users and visitors of the museum. Can we consider the friends and followers of the social networks as visitors? Will the exhibitions cease to be in the museum galleries? Will iphones and smartphones become the new educational tools? Will geolocation also serve to define contents? Will we have the same contents in different formats? And most important of all, will we get there in time?

    CATALAN:
    Ens trobem en un ecosistema canviant. La natura de les xarxes de comunicació canvia i evoluciona, i el Museu també, en la seva manera de comunicar-se, apostant per una cultura 2.0, una natura 2.0 i per crear un espai de participació i conversa amb tots els usuaris que ens segueixen.
    Aquestes maneres de comunicar-se van canviant a una velocitat superior que la de la pròpia institució, i s’ha de fer un esforç encara més gran. A més ara, els usuaris no solament opinen, sinó que decideixen. Aquests nous canals de comunicació 2.0 exigeixen una velocitat de treball molt elevada ja que a nivell comunicatiu el temps de producció de continguts i publicació és molt més curt. A més la diversificació de plataformes emergents cada cop és més gran: navegadors diferents, Iphones, codis QR ...
    Des de les institucions científiques s’han de donar continguts específics per cada plataforma. Aquesta diversitat de maneres d’exposar i de fer diàleg, s’ha de tenir en compte des de tots els àmbits de la institució: la informació que es doni ha de tenir rigor científic i qualitat a fi de que els científics s’hi sentin còmodes i al mateix temps aquesta informació ha de ser comprensible per als usuaris. Per sort, ara com ara, després d’un any d’obrir les portes a les xarxes socials, hem pogut superar aquests petits entrebancs. Al Museu, des del departament de comunicació i partint d’una bona estratègia, s’ha anat amb cura d'utilitzar bé les possibilitats que ofereixen aquestes eines i, sobretot, pensant en els qui ens escolten i hi participen. Amb personal qualificat per garantir aquesta qualitat dels continguts, dinamització i continuïtat, així com oferir una visió globalitzadora. Per exemple, el bloc del museu té per objectiu prioritari difondre l’activitat científica i de recerca que es du a terme. En aquest sentit ja comptem amb 17 redactors, investigadors i conservadors de la casa, que col•laboren periòdicament i ens expliquen la seva feina de manera informal i accedint a audiències fora del seu àmbit habitual, més àmplies i diverses. Apostem molt en aquest sentit, donada la potencialitat d’aquest canal.
    Amb aquestes eines volem oferir als usuaris nous canals de diàleg i creació conjunta i, en especial, de creativitat per crear nous continguts i formar nous grups d'interès relacionats amb les nostres activitats i amb les ciències naturals. Sobretot amb la voluntat que els nostres seguidors i amics a les diverses xarxes es converteixin i siguin algun dia, també usuaris i visitants del museu. Podem considerar els amics i seguidors de les xarxes com visitants? Les exposicions deixaran d’estar a les sales? Els iphones i els smartphones seran les noves eines educatives? La geolocalització servirà alhora de definir continguts? Tindrem els mateixos continguts en formats diferents? I el que és més important hi arribarem a temps?
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Opening dialogue between people and science Presentation Transcript

  • 1. Social networks: Openingdialoguebetweenpeople and scienceNature evolves, and so does our Museum. From monologue to dialogue, learning to be socials and opening doors to science 2.0Red roomThursday, May 26, 2011 – 16-17.30hEcsite Annual conference 2011Warsaw, PolandGemmaRedolad /Cristina SerradellNatural History Museum of Barcelonawww.museuciencies.bcn.cat
  • 2. Geolocation
    • Botany: Parc de Montjuïc, Botanical Garden of Barcelona and Botanical Institute of Barcelona (CSIC-Ajuntament de Barcelona)
  • Botanical Garden
    and Institute
    Montjuïc
  • 3. Archive of natural biodiversity
  • 4. Archive of natural
    biodiversity
  • 5.
  • 6. Geolocation
    • Botany: Parc de Montjuïc, Botanical Garden of Barcelona and Botanical Institute of Barcelona (CSIC-Ajuntament de Barcelona)
    • 7. Collections, Research and Documentation center: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature
  • Botanical Garden
    and Institute
    Castell dels Tres Dragons
    Ciutadella
    Montjuïc
  • 8. Collections
  • 9. Research center
  • 10. A place of debate and knoweldge
  • 11. Geolocation
    • Botany: Parc de Montjuïc, Botanical Garden of Barcelona and Botanical Institute of Barcelona (CSIC-Ajuntament de Barcelona)
    • 12. Collections, Research and Documentation center: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature
    • 13. The past and present of the natural sciences, at Martorell Museum
  • Martorell Museum
    Botanical Garden
    and Institute
    Castell dels Tres Dragons
    Ciutadella
    Montjuïc
  • 14. Geolocation
    • Botany: Parc de Montjuïc, BotanicalGarden of Barcelona andBotanicalInstitute of Barcelona (CSIC-Ajuntament de Barcelona)
    • 15. Collections, Research and Documentationcenter: Parc de la Ciutadella, Castell dels Tres Dragons building, Laboratory of Nature
    • 16. The past and present of the natural sciences, at Martorell Museum
    • 17. The referenceexhibition “ Planet Life” and otherpublicactivities, at Parc del Fòrum, Blue Museum
  • Blue Museum
    El Forum
    Botanical Garden
    and Institute
    Castell dels Tres Dragons
    Martorell Museum
    Ciutadella
    Montjuïc
  • 18. A place where science is a celebration
    And a public square
  • 19. Science nest
  • 20. Where collections explain concepts
  • 21. Once upon a time wewere 1.0
    Monologue
    - html
    • Staticpages
    • 22. Textual web
    • 23. Unidirectionaldialog :userswerenotinvolved
    • 24. Learningcontent
    www.bcn.cat/museuciencies
  • 25. The virtual museum in 1.0
    Geology Museum (Martorell Museum)
    ZoologyMuseum (Castell dels Tres Dragons)
  • 26. The virtual museum in 1.0
    Botanical Garden
    Botanical Institute
  • 27. Natureevolvesveryfast, mediumiscontinouslyevolving…
    Intelligence Collective
    The alchemy of crowds
    Digital fissure and digital participacion
  • 28. Learning to be socials and opening doors to science 2.0
    Communicate
    Tellgoodstories
    Connect
    People, resources and contentsat theright time
    Learn
    fromall
    SOCIAL SCIENCE MUSEUM
    Collaborate
    internally and externally
  • 29. Diversity of platforms, users, publics
    Likes, interests, opinion, groups, pages
    Internal blog
    www.bioexplora.cat
    Explore news, viralization of contents
    Museum’s blog
    www.museuciencies.bcn.cat
    Likes, interests, groups, friends
    Sharingbookmarks
    Agenda.museuciencies.cat
    Sharingimages
    Sharingpublications
    Sharing videos
  • 30. Ourgoal: feelcomfortablewiththeconversation
    Amongthemuseum staff
    Users: museumstaff
    Posts: 329
    Comments: 866
    Internalmuseum blog
    http://privat.blogmuseuciencies.org
  • 31. Giving informal discussion
    Internalmuseum blog
    http://privat.blogmuseuciencies.org
    93 users, 43 havepublished and muchmorepeoplehavecommented posts
    2 posts per week, a greatvariety of topics
  • 32. Sharingpoints of view
    Life does not start after work
    Internalmuseum blog
    http://privat.blogmuseuciencies.org
  • 33. Tellinggoodstories...
    Amongall
    Users: everybody
    Posts: 118
    Comments: 116
    Authors: 19
    Museum blog
    www.blogmuseuciencies.org
  • 34. Disseminatethescientificactivity and research
    The “good-looking” arealsomoreintelligent
    19 in-house writers, researchers and curators, periodically collaborate and explain what they do in an informal way, accessing wider and more diverse audiences outside their usual environment.
  • 35. An “agora” of breakingscientificnews
    Krotite, a new mineral to science
    Our curators talking about current scientific news
  • 36. Connecting and learningfrom all
    Exchange experiences among “communicologists”of science and other disciplines
    Informal dialog, fastanswers, cocreatingcontents and futurelines of work and cooperation
  • 37. Communicating with uncommon freedom
    - Facebook allow organizing games, contests and app.
    - Science is amazing
    - The number of active “fans” and friends increased (5000 per month !!)
  • 38. Sharinginterests, likes and dislikes
    +150%friends
    +850% Likes
    +1110% active users
    +277%vision posts
    +199%comments
  • 39. A publicsquare of science
    - The effect of word of mouth
    - Trying to be a celebrity is notwellseen
    - Nothinghappensifyoumaketyping-mistakes
  • 40. Allowingpeopletoask and haveinstantanswers
    • Ask a curator (September 1st, 2010) : International dialogamongpeople, institutions ans curators
    - Anopportunity to connect more than350 museumsfrom 23 countries.
    - Lowparticipationof sciencecenters and museums
  • 41. Evaluatingtheimpact of the social networks
  • 42. The virtual visit in 2.0
    Can we consider the friends and followers of the social networks as visitors?
  • 43. The virtual visit in 2.0
  • 44. The virtual visit in 2.0
  • 45. Being and interacting
    Have personality and be different
    Participate more than spread
    More dialog than monologue
    Listening more than talking
    Be creative
    Be constant
  • 46. Alwayson
    Will the exhibitions cease to be in the museum galleries?
    Will iphones and smartphones become the new educational tools?
    Will geolocation also serve to define contents?
    Will we have the same contents in different formats?
    And most important of all, will we get there in time?
  • 47. Acknowledgements
    Wewanttothank Montse Ferrer forherpatience and work in alltheplatformsthemuseumisinvolved in.
    Thankallmuseumstaffwhohavecollaboratedwithinterestingarticles and thosewhohavehelpedustoimprovewiththeircomments .
    And moreover, thankallfriends, users, followerswhohavemadepossiblethedialog.
    Thankyou
  • 48. Thankyouallforyourattention
    Contactinformation:
    gredolad@bcn.cat
    comunicacioweb@bcn.cat
    http://www.twitter.com/museuciencies
    http://www.facebook.com/museuciencies