Musestorm Widget Analytics & Metrics 2008
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Musestorm Widget Analytics & Metrics 2008

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Talk given by Ori Soen, CEO of MuseStorm at eMetrics Conference, May 2008

Talk given by Ori Soen, CEO of MuseStorm at eMetrics Conference, May 2008

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    Musestorm Widget Analytics & Metrics 2008 Musestorm Widget Analytics & Metrics 2008 Presentation Transcript

    • eMetrics 2008 Tracking Widgets and Feeds:Measuring Distributed Content Ori Soen, CEO, MuseStorm
    • Who is MuseStorm
      • End-to-end Engagement Platform offering
        • Complete widget / social application production studio
        • Widget serving
        • Unified analytics across distribution channels
      • Used by leading marketers, agencies and publishers
    • What’s on the Menu Today
      • 5 Types of Widgets
      • 2 Types of Widget Purposes
      • 2 Types of Widget Timelines
      • Measurement Guidelines
    • 5 Types of Widgets Flash Web Widgets ≠ Social Applications
    • Flash Web Widgets
      • Flash Based (stay away from JS)
      • Can go anywhere (blogs, SN, start pages, web pages)
      • Full creative / brand control
      • Enable complex functionality (e.g. games)
      • But – standalone within social networks, no access to friendlist, newsfeed, etc – NOT SOCIAL
    • Social Applications
      • Based on HTML/JS native formats (e.g. FBML)
      • Provide access to a user’s social profile
        • Friend list
        • News feed
        • Demographics data
      • Utilize SN style sheet to be successful
        • Branding is more subtle
      • Engagement and Interaction are key
      • … The future of widgets
    • Mobile Widgets
      • Emerging category
        • iPhone webapps , native widgets / applications
        • Nokia widsets
        • Google Android
        • Yahoo! Mobile Widgets
      • Keep a close eye on the category, it’s about to explode
    • Start Page Widgets
      • HTML/JS or Flash based
      • Live within start pages
        • iGoogle
        • Netvibes
        • PageFlakes
        • Live
      • For personal use
      • Very limited viral distribution
      • Relevancy is king
    • Desktop Widgets
      • Run on top of 3 rd party widget engines
        • Google Desktop Gadgets
        • Yahoo Desktop Widgets
        • Mac Dashboard
        • Vista Gadgets
      • Limited distribution due to need for 2 installs
      • Constant presence on desktop = high visibility
    • 2 Types of Widget Purposes
      • Mini Sites
        • Provide full featured experience via widget
        • No expectation to drive traffic out
        • Measure success by engagement rate
        • Works well with Social networks
      • Traffic Drivers
        • Provide headlines / partial content
        • Branding value
        • Measure success by clickthrough rate
    • 2 Types of Widget Timelines
      • Short term campaigns
        • Launched to accompany a campaign (e.g. album rollout)
        • Usually provides rich media around brand/campaign
        • Important question: what happens when campaign is over?
      • Long term relationship generators
        • Launched to generate user interaction and interest over time
        • A live, rich media channel into a user’s page
        • Important question: how to manage ongoing relationship
    • Measuring Web Widgets
      • Widget Grabs
      • Widget Placements
      • Impressions
      • Unique Users
      • Geo-location
      • Viral Velocity
      • Viral Hotspots
      • Clickthroughs
      • Total interactions
      • Component based interactions
      • Per-component interaction breakdown
      • Do you really care about “clicks”?
      Distribution Engagement
    • Measuring Social Applications
      • Installs
      • Un-installs
      • Active users (not impressions!)
      • Unique Users
      • Geo-location
      • Viral Velocity
      • Clickthroughs
      • Activity level
      • Total interactions
      • Component based interactions
      • Per-component interaction breakdown
      • Demographics
      • Social Graph
      Distribution Engagement Social Data
    • Where to Focus
      • Mini-sites
        • Engagement
        • Demographics
        • Social Graph
      • Traffic Drivers
        • Clickthroughs
        • Impressions
      • Short Term
        • Viral Velocity
        • Impressions
        • Unique users
      • Long Term
        • Engagement
        • Activity level
        • Demographics
      Widget Purpose Widget Timelines
    • Contact Info
      • Ori Soen
      • Founder & CEO
      • [email_address]
      • 650.302.4439
      • Marcia Kadanoff
      • VP of Marketing
      • [email_address]
      • 650.270.4309
    • Thank you. The professional way to widget