Leveraging LinkedIn

LEVERAGING LINKEDIN

MEET THE TEAM - ALIERA & LIZ

SOCIAL NETWORKING GETS PROFESSIONALA Snapshot of the Largest Professional Network • Launched in 2003 • 150+ million users • Users from over 200 countries & territories • Available in six languages • Over 14 million active users each month

BENEFITS OF USING LINKEDINDevelop Your Personal Brand

BENEFITS OF USING LINKEDINNetwork with Likeminded Individuals

BENEFITS OF USING LINKEDINEstablish Your Expertise In Your Industry

REASONS TO PARTICIPATEAbility to be Connect with Professionals • Gives you access to others who are interested in networking • When you contribute in a positive way, you can develop a good reputation in the community.

REASONS TO PARTICIPATEAbility to be Found...By colleagues, classmates and contacts from past companies,institutions or activies. They can’t find you, if you’re not there.

REASONS TO PARTICIPATEAbility to Find Others. • If you have network that’s big enough (at least 65 contacts), you should have sufficient reach within the LinkedIn network to search for indivuals who meet a fairly exacting number of criteria. • The larger your network, the more robust your ability to search.

REASONS TO PARTICIPATEOpportunity to learn and share with other industry professionals.

SETTING UP YOUR LINKEDIN PROFILEUpload a Headshot to Use as Your Profile Picture. You’d be surprised at how helpful it is for your network (especially new contacts) to be able to place a picture with your name.

SETTING UP YOUR LINKEDIN PROFILEMake sure your profile is set as “public”... To ensure that your information is showing up in LinkedIn searches.

SETTING UP YOUR LINKEDIN PROFILEUse the Summary Section of Your Profile as Your Elevator Pitch

SETTING UP YOUR LINKEDIN PROFILECreate a vanity LinkedIn URL with your name (or keywords)

SETTING UP YOUR LINKEDIN PROFILEMake Sure to List Your Company’s Website

SETTING UP YOUR LINKEDIN PROFILEInclude industry keywords in your profile to increase SEO.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKSend a LinkedIn invitation to connect... Invitation Tip When following up with new contacts or customers, don’t use the templated copy provided by LinkedIn. Use the invite as an opportunity to remind them where you met, what you talked about and why you want to join their network on Linkedin. To new business contacts or customers after your first meeting.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKLink up with clients, coworkers and partners. When the timing is right, reach out to prospects and vendors.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKAdd Your LinkedIn Profile to Your Email Signature

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKPost Status Updates... To let your network know what you’ve been up to. • Post a link to an interesting news or blog article you’ve read. • Ask a question that invites discussion, and see where it takes you. • Share a team accomplishment or company news. Status Update Tip: • Linking your Twitter account to your LinkedIn profile doesn’t always make sense. Users expect updates on LinkedIn to provide valuable content that can help them in their industry and profession. • Know your audience, what they’re interested in hearing about, and be choosy about what you share.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKGet Involved with the LinkedIn “Answers” Forum • Check out the questions being asked about your industry and post a response or suggest an expert. • Helping out the LinkedIn community is a great way to get recognized for your expertise in a particular field.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKParticipate in Industry Groups

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKRequest Recommendations from your Network LinkedIn Recommendations Tip: Don’t use the templated copy provided by LinkedIn to request a recommendation. Every recommendation request you make should include a personal ask from the individual in question.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKGet the LinkedIn Browser Toolbar You can search, build your network and manage your contacts all within your browser toolbar application.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKTake Advantage of Custom LinkedIn Profile Applications. They add an interactive component to your profile that is sure to impress. Applications we recommend include Portfolio Display, Reading List by Amazon, Huddle Workspaces, SlideShare presentations, WordPress and Events.

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKList Industry Events on Your Profile Invite your network and prospects to attend the event (when applicable).

KEYS TO SUCCESSFULLY GROW & MANAGE YOUR NETWORKKeep an Eye on the Competition

GETTING THE MOST OUT OF LINKEDIN GROUPSJoining Groups - How to Find the Right Ones

GETTING THE MOST OUT OF LINKEDIN GROUPSJoining Groups - Changing Group Email Settings

GETTING THE MOST OUT OF LINKEDIN GROUPSA word about etiquette...

GETTING THE MOST OUT OF LINKEDIN GROUPSInteracting with LinkedIn Groups - Get Engaged!

GETTING THE MOST OUT OF LINKEDIN GROUPSInteracting with LinkedIn Groups - Discussions

GETTING THE MOST OUT OF LINKEDIN GROUPSInteracting with LinkedIn Groups - Jobs

WHY SHOULD I BE FOLLOWING COMPANIES?Top 3 Reasons to Follow Companies on LinkedIn: 1. To assist you in your job search. 2. To gather competitive information about other companies in your industry. 3. To find and establish a relationship with an industry mentor.

HOW TO USE LINKEDIN FOR YOUR JOB SEARCH

HOW TO USE LINKEDIN FOR YOUR JOB SEARCHAm I Qualified?

HOW TO USE LINKEDIN FOR YOUR JOB SEARCHWho Do I Know?

HOW TO USE LINKEDIN FOR YOUR JOB SEARCHThe Job Description

HOW TO USE LINKEDIN FOR YOUR JOB SEARCHWho Posted It?

HOW TO USE LINKEDIN FOR YOUR JOB SEARCHWho Else?

HOW TO USE LINKEDIN FOR YOUR JOB SEARCHDigging Deeper

HOW TO USE LINKEDIN TO PROSPECT

QUESTIONS & DISCUSSION

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Leveraging LinkedIn

by Aliera Peterson

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