A Second Life for Your Business Corporate Use of 3D Multi-User Virtual Environments Richard Urban (aka Aethalides Kukulcan) Graduate School of Library & Information Science University of Illinois at Urbana-Champaign Dr. Michael Twidale (aka Dingdong Bellman)‏ Graduate School of Library and Information Science University of Illinois at Urbana-Champaign

Growth of Online Worlds Courtesy mmogchart.org

Second Life Is Not a Game

Residents Online vs. Total Residents http://secondliferesearch.blogspot.com

http://secondlife.com/whatis/economy-graphs.php

So what is it? 3D Multi-user Virtual Environment (MUVE)‏ Collaborative Virtual Environment (CVE)‏ Proprietary But based on open standards (OpenGL)‏ Open-source Client Open-source server coming? An open world, you build it, you script it.

3D Multi-user Virtual Environment (MUVE)‏

Collaborative Virtual Environment (CVE)‏

Proprietary

But based on open standards (OpenGL)‏

Open-source Client

Open-source server coming?

An open world, you build it, you script it.

So what is it? Convergence Culture Web 2.0 Social Computing Participatory & user generated Video Audio Immersive interfaces

Convergence Culture

Web 2.0

Social Computing

Participatory & user generated

Video

Audio

Immersive interfaces

Getting Started www.secondlife.com Become a “Resident” First account is Free Can’t own land Install Client Get Oriented * Be sure to check system requirements first!

www.secondlife.com

Become a “Resident”

First account is Free

Can’t own land

Install Client

Get Oriented

* Be sure to check system requirements first!

Getting Around Walk, Fly Drive Teleport SLURL – Second Life URLs http://www.slurl.com Search In-world search limited to paying landowners Search for items (beta) http:// search.sheeplabs.com Bookmarking/Tagging http://Sloog.org http://Gridmarker.com http://www.motoratilife.com

Walk, Fly

Drive

Teleport

SLURL – Second Life URLs http://www.slurl.com

Search

In-world search limited to paying landowners

Search for items (beta) http:// search.sheeplabs.com

Bookmarking/Tagging

http://Sloog.org

http://Gridmarker.com

Building in Second Life Items in Second Life are made from “prims” or primitive objects NEW “sculpted prims” allow developers to create prims of any shape Visit the Ivory Tower of Primitives for tutorials. Teazers University offers classes for building/scripting Work on conversion plugins for Google SketchUp, Blender, and Autodesk Maya

Items in Second Life are made from “prims” or primitive objects

NEW “sculpted prims” allow developers to create prims of any shape

Visit the Ivory Tower of Primitives for tutorials.

Teazers University offers classes for building/scripting

Work on conversion plugins for Google SketchUp, Blender, and Autodesk Maya

Scripting in SL Linden Script C/Java style language Event driven Stateful Many Built-in functions for working with avatars & prims http://www.lslwiki.net See also: http://wiki.secondlife.com/wiki/LSL_Portal

Linden Script

C/Java style language

Event driven

Stateful

Many Built-in functions for working with avatars & prims

http://www.lslwiki.net

See also: http://wiki.secondlife.com/wiki/LSL_Portal

Social Second Life Chat/Instant Message in Beta – audio chat Groups organized around activities/interests Events Concerts Book clubs Conferences Training http://sl.nmc.org

Chat/Instant Message

in Beta – audio chat

Groups organized around activities/interests

Events

Concerts

Book clubs

Conferences

Training

Brands in Second Life http://www.kzero.co.uk/blog/?page_id=431

What are Businesses Doing? Marketing American Apparel Pontiac BMW Mercedes Collaboration IBM Sun Microsoft Customer Services/Relations IBM Best Buy Dell H&R Block Coldwell Banker Events/Sponsor Sirsi Dynix

Marketing

American Apparel

Pontiac

BMW

Mercedes

Collaboration

IBM

Sun

Microsoft

Customer Services/Relations

IBM

Best Buy

Dell

H&R Block

Coldwell Banker

Events/Sponsor

Sirsi Dynix

LIS/Education Communities In SL Second Life Library 2.0 http://www.infoisland.org Information Island Cybrary City Education Island ALA Arts Island Science Islands New Media Consortium http://www.nmc.org/sl Educators http://www.simteach.org

Second Life Library 2.0 http://www.infoisland.org

Information Island

Cybrary City

Education Island

ALA Arts Island

Science Islands

New Media Consortium http://www.nmc.org/sl

Educators http://www.simteach.org

A Peek Inside Second Life and Business http://tinyurl.com/yrgkoa

Second Life and Business

http://tinyurl.com/yrgkoa