Chapter 15
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Chapter 15

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Chapter 15 Chapter 15 Presentation Transcript

  • By: Mitch Murray
  • Consumer digest
    • A magazine that shows consumers the best deal for a product with the best value.
  • Buying
    • See which car you want
    • Look up models
    • Find which one is the best
    • Look at other good models with similar benefits.
    • Buy the best one
    View slide
  • Buying a phone
    • I need a new cell phone
    • There are a lot of cell phones for sale
    • I want a smart phone with a touch screen
    • Storm, vu, voyager
    • The Blackberry Storm
    View slide
  • Discount stores
    • Target
    • Wal-mart
    • Best buy
  • Department store
    • Hudson Belk
    • Dillard’s
    • Hecht’s
  • Specialty store
    • Harris teet
    • Vertical urge
    • Blockbuster
  • Impulse buy
    • It is when you buy something when you see it.
    • I usually buy energy drinks on an impulse.