© 2011 Biztegra – All Rights Reserved – Do Not Reproduce             © 2011 Biztegra – All Rights Reserved – Do Not Reprod...
Follow @Biztegra on Twitter right now                                                                   I’ll Wait        ©...
Murray Izenwasser       Strategy Practice Lead, Biztegrawww.ContactMurray.com                                 @murrayiz© 2...
Education  StrategyDevelopmentEngagement                                                                 www.SMWorkshop.co...
By 2014, 3D and HD Internet video   VEVO had 48,998 unique viewers                                                 will in...
Examples                                                                      & Tips           © 2011 Biztegra – All Right...
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
Mark Horvath© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
Mark Horvath© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
GO BIG !                                                                                 GO VIRAL !Flickr / JD Hancock    ...
GO BIG !                                                                               GO VIRAL !Flickr / Soggydan        ...
GO BIG !                                                                             GO VIRAL !Flickr / OliBac            ...
GO BIG !                                                                                      GO VIRAL !Flickr / limaoscar...
Go Big! GO VIRAL ! © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
Go Big! GO VIRAL ! © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
YouTube is the…    2nd largest search engine    3rd most Visited Site                     © 2011 Biztegra – All Rights Res...
What Can Happen                  © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
After 6 Minutes…              © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
1                                                                            2After 8 Hours…                              ...
After 8 Hours…© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
Just Luck?             © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
Quick, Little Video…                          Link To Video                   © 2011 Biztegra – All Rights Reserved – Do N...
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
The Results?               © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
1                                                                               2After 10 Minutes…                    © 20...
1                                                                               2                                         ...
1                                                                            2                                            ...
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
What Will You Need?      Camera      Lighting                                                                 Keep It     ...
What Will You Say?      Training Videos      Presentations      Help / How-Tos      Events      Expert Interviews         ...
Two Keys     Keep it Simple     Be Yourself     Don’t Spend A Lot On Equipment     Tag, Title, Describe Appropriately     ...
I just really like this image.Flickr / jimharmer                                  © 2011 Biztegra – All Rights Reserved – ...
I just really like this image.Flickr / jimharmer                                  © 2011 Biztegra – All Rights Reserved – ...
Thank You…                                                                                     …Very much!Flickr / meddyga...
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Video And Blogging Presented at Shecon 2011 #shecon

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My presentation to SheCon 2011 (#shecon) on Video and Blogging. Video should be an integral part of everyone's Social Media Strategy. Done right, video can be used to create not only a tremendous following by allowing you to connect with your audience, but can also drive great Search Engine Optimization (SEO) results.

Check us out at http://www.biztegra.com and http://www.smworkshop.com.

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Video And Blogging Presented at Shecon 2011 #shecon

  1. 1. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  2. 2. Follow @Biztegra on Twitter right now I’ll Wait © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  3. 3. Murray Izenwasser Strategy Practice Lead, Biztegrawww.ContactMurray.com @murrayiz© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  4. 4. Education StrategyDevelopmentEngagement www.SMWorkshop.com © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  5. 5. By 2014, 3D and HD Internet video VEVO had 48,998 unique viewers will include 46% of Internet video 2 Billion Views a Day averaging 81.2 minutes per viewer. traffic. Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. The World In February 2011 there were 3.8 According to comScore Video Metrix, in February 2011 the total U.S. unique video viewers on the Internet was million video ads, which averages about 30.2 ads per viewer and Is Watching 169,646 with an average of 816.4 reached 42% of the total U.S. minutes per viewer. population. Video ads accounted for 12.4% of all Microsoft Sites had 48,812 unique videos viewed and 1.2% of all minutesFacebook.com had 46,661 unique viewers averaging 46.5 minutes per spent watching video online.viewers averaging 18.5 minutes per viewer.viewer. 70% of Traffic Comes from Outside 24 Hours of Video Uploaded Every Average Person Spends 15 Minutes a US Minute Day Watching Viacom Digital had 45,214 unique Top video ad networks potentially reach viewers averaging 74.2 minutes The length of the average video was per viewer. 24 Hours of Video Uploaded Every the following proportions of the total 5.1 minutes in February 2011. Minute U.S. population: Google Display Network at 46.7% Tremor Media at 46.3% The average online video ad was 24 Google sites had 141,065 total unique BrightRoll Video Network at 37.3%. seconds. viewers, averaging 261.6 minutes per viewer in the month. Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer. In a 2010 report from Cisco, 30% of82.5% of the U.S. Internet audience Internet traffic is currently video. Byviewed a video online. 75% more Online video ad spending will swell 2013, 90% of Internet traffic will bevideos online in December 2010 than from $1.97 billion to $5.71 billion. video.December 2008. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  6. 6. Examples & Tips © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  7. 7. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  8. 8. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  9. 9. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  10. 10. Mark Horvath© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  11. 11. Mark Horvath© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  12. 12. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  13. 13. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  14. 14. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  15. 15. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  16. 16. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  17. 17. GO BIG ! GO VIRAL !Flickr / JD Hancock © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  18. 18. GO BIG ! GO VIRAL !Flickr / Soggydan © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  19. 19. GO BIG ! GO VIRAL !Flickr / OliBac © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  20. 20. GO BIG ! GO VIRAL !Flickr / limaoscarjuliet © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  21. 21. Go Big! GO VIRAL ! © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  22. 22. Go Big! GO VIRAL ! © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  23. 23. YouTube is the… 2nd largest search engine 3rd most Visited Site © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  24. 24. What Can Happen © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  25. 25. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  26. 26. After 6 Minutes… © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  27. 27. 1 2After 8 Hours… 3 4 5 6 7 8 © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  28. 28. After 8 Hours…© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  29. 29. Just Luck? © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  30. 30. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  31. 31. Quick, Little Video… Link To Video © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  32. 32. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  33. 33. The Results? © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  34. 34. 1 2After 10 Minutes… © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  35. 35. 1 2 3 4After 50 Minutes… 5 6 © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  36. 36. 1 2 3 4 5After 9 Hours… 6 7 8 © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  37. 37. © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  38. 38. What Will You Need? Camera Lighting Keep It Sound Simple Editing Software © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  39. 39. What Will You Say? Training Videos Presentations Help / How-Tos Events Expert Interviews Keep It Contests Relevant Daily / Weekly Thoughts Customer Interviews Does It Really Matter (?) © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  40. 40. Two Keys Keep it Simple Be Yourself Don’t Spend A Lot On Equipment Tag, Title, Describe Appropriately Start Don’t Stop! © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  41. 41. I just really like this image.Flickr / jimharmer © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  42. 42. I just really like this image.Flickr / jimharmer © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
  43. 43. Thank You… …Very much!Flickr / meddygarnet © 2011 Biztegra – All Rights Reserved – Do Not Reproduce
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