Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

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My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other …

My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports a organizational strategy. Also discussed the process we go through to develop social media programs for our clients, in a case study for Nova Southeastern University.

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  • 1. 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz © Starmark International - all rights reserved
  • 2. Using Social Media Strategies to Drive Real Business © Starmark International - all rights reserved
  • 3. Using Business Strategies to Develop Great Social Media Tactics to Drive Real Business © Starmark International - all rights reserved
  • 4. How Many? © Starmark International - all rights reserved
  • 5. How Many? Why? © Starmark International - all rights reserved
  • 6. Successful Marketing? © Starmark International - all rights reserved
  • 7. Marketing Successful? Hint: It’s Strategy : © Starmark International - all rights reserved
  • 8. Hits a Grand-Slam © Starmark International - all rights reserved
  • 9. A: 30 Years Q: What is the difference between Twitter and CB Radio? © Starmark International - all rights reserved
  • 10. I honestly do not get why Twitter is interesting or useful if you are following normal everyday people’s tweets. Unless, of course, you are using technology to become a more efficient stalker. Why do I care about the mundane details of other people’s lives? Don’t I have enough of my own mundane details to deal with? .com, April 8, 2009 Has Social Media Jumped the Shark? © Starmark International - all rights reserved
  • 11. So are we just talking to ourselves? © Starmark International - all rights reserved
  • 12. Goal Social Media? B R Strategy Social Media? A N Campaign Social Media? D Social Media!!! Social Media? Tactic © Starmark International - all rights reserved
  • 13. Imagine if you will:  25% Churn  Extremely Competitive  Limited Traditional Media  $76,000+  3-4 Year Decision Cycle  13-17 years old Welcome to © Starmark International - all rights reserved
  • 14. Understand e er H re A Setup ou Y Launch Roll Out 1. Critical Mass (Current Students) Winter/Spring 2009 2. Roll out to prospective students Spring/Summer 2009 © Starmark International - all rights reserved
  • 15. lty ts ya l en an oo ity Lo Ev Tr ch n shi din fer un s s s m er s & pu h m nc ig Ca p g m Co H flu Ca t- t- er an In s en en pu g ad Br & in tm tm m ot ni Le ol ui ui om um ho cr cr Re Re Sc Pr Al O Social Networking Sites Build your own (ASU x x x x is Talking) Bebo x x Classmates x College Tonight x x x x Facebook x x x x x x Flixster x Flickr x x x Friendster x x x x x Hi5 x x x x x LifeAtCollege x x x x LinkedIn x x x Meetup x MySpace x x x x x x myYearbook x x x x x Takkle x x x Twitter x x YouTube x x x Zinch x x x x Understanding / Research © Starmark International - all rights reserved
  • 16. Networking / Linking Strategy © Starmark International - all rights reserved
  • 17. Deploy © Starmark International - all rights reserved
  • 18. Don’t Forget SEO vs. vs. © Starmark International - all rights reserved
  • 19. © Starmark International - all rights reserved
  • 20. Build it and they will NOT come NSU Fan Frenzy Event © Starmark International - all rights reserved
  • 21. © Starmark International - all rights reserved
  • 22. © Starmark International - all rights reserved
  • 23. © Starmark International - all rights reserved
  • 24. © Starmark International - all rights reserved
  • 25. E n M g e a t g r e i m c e s n t $$? © Starmark International - all rights reserved
  • 26. Putting It All Together Murray, please switch over to the video © Starmark International - all rights reserved
  • 27. Takeaways Social Media is a Tactic Build it and they will NOT come Don’t forget about other media Make sure your strategy is flexible TOS and Platform ‘Enhancements’ Recruit from your base, THEN leverage Make sure you have a budget for the “recruitment” phase Your Mom was right about First Impressions © Starmark International - all rights reserved
  • 28. Shameless self-promotion: ? If you enjoyed this presentation, please tweet about it. Thx! ?? ?? ?? ?? ? ? ?? ? ? ? ?? ? ? ?? ? ?? ?? ? ? ?? ?? ? ?? ? ?? ? ? ? ? ? ?? ? ?? ? ?? ? ? ?? ?? ? ? ?? ? ? ?? ? ? ???? ?? ?? ?? ?? ? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz © Starmark International - all rights reserved