Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz © Starmark International - all rights reserved

I honestly do not get why Twitter is interesting or useful if you are following normal everyday people’s tweets. Unless, of course, you are using technology to become a more efficient stalker. Why do I care about the mundane details of other people’s lives? Don’t I have enough of my own mundane details to deal with? .com, April 8, 2009 Has Social Media Jumped the Shark? © Starmark International - all rights reserved

Understand e er H re A Setup ou Y Launch Roll Out 1. Critical Mass (Current Students) Winter/Spring 2009 2. Roll out to prospective students Spring/Summer 2009 © Starmark International - all rights reserved

lty ts ya l en an oo ity Lo Ev Tr ch n shi din fer un s s s m er s & pu h m nc ig Ca p g m Co H flu Ca t- t- er an In s en en pu g ad Br & in tm tm m ot ni Le ol ui ui om um ho cr cr Re Re Sc Pr Al O Social Networking Sites Build your own (ASU x x x x is Talking) Bebo x x Classmates x College Tonight x x x x Facebook x x x x x x Flixster x Flickr x x x Friendster x x x x x Hi5 x x x x x LifeAtCollege x x x x LinkedIn x x x Meetup x MySpace x x x x x x myYearbook x x x x x Takkle x x x Twitter x x YouTube x x x Zinch x x x x Understanding / Research © Starmark International - all rights reserved

Takeaways Social Media is a Tactic Build it and they will NOT come Don’t forget about other media Make sure your strategy is flexible TOS and Platform ‘Enhancements’ Recruit from your base, THEN leverage Make sure you have a budget for the “recruitment” phase Your Mom was right about First Impressions © Starmark International - all rights reserved

Shameless self-promotion: ? If you enjoyed this presentation, please tweet about it. Thx! ?? ?? ?? ?? ? ? ?? ? ? ? ?? ? ? ?? ? ?? ?? ? ? ?? ?? ? ?? ? ?? ? ? ? ? ? ?? ? ?? ? ?? ? ? ?? ?? ? ? ?? ? ? ?? ? ? ???? ?? ?? ?? ?? ? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz © Starmark International - all rights reserved

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Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

by Murray Izenwasser on Apr 15, 2009

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Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves? — Presentation Transcript