Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?

140 CHARACTERS OR LESS Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digg ing between ourselves? Murray Izenwasser mizenwasser@starmark.com @murrayiz www.linkedin.com/in/murrayiz

Before We Get Started You all have running at 100% – Website Optimized – Web Analytics – Email Programs – Search / SEM / SEO – Affiliate Programs – Direct Response – Broadcast – Print – Public Relations – CRM – Sales Process / Tracking – …

Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Social Media? Tactic

767 Million*  2.5x US  590x Telemundo Prime Time Avg  8x SuperBowl XLIII  1.1x World Cup Final  7000x CES  4.5x Delta And they’ve segmented themselves *Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore

Segmented?? Murray, please tell me what does that mean for me?

http://traffikd.com/social-media-websites/

But Murray, I Own the “Purple Store”

But Murray, I Sell Purple Shoes … or Pens

But Murray, My Customers Are Local

But Murray, My Customers Are in Another Country

But Murray, Social Marketing Just Won’t Work for My Business / in My Industry!

But Murray, I only sell to other businesses

But Murray, My Business is On The Go

You Have No Excuses

It’s All In The Numbers The greatest growth: 35-55 year olds 68% of 45-54 year olds 75% of Internet users – up from 56% in 2007 57% of DMO website visitors read traveler-written reviews 97% of review readers thought reviews were accurate 40% of online travelers visit social networking sites to influence destination selection. 87% said reviews impacted hotel choice 84% said reviews impacted choice of travel 79% said reviews impact choice of dining

It’s All In The Numbers 79% of travel industry executives view social media as a long-term part of the online marketing mix. Only 36% of people think price is important. 47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available; 45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products; 22% said they would read or write a product review on a blog.

YouTube Go Big! Go Viral! Go Video!

Go Viral! This ain’t Gonna Happen

YouTube 2nd largest search engine 4th most Visited Site Videos integrated into universal search Can now purchase “promoted video” and AdWords and Pre-roll

What Can Happen

TWITTER

Twitter Who is on Twitter? What Is Twitter? No, seriously, someone please tell me what Twitter is

Twitter is… …A micro-blogging platform that allows 140 character posts, or ‘Tweets’ …A platform where 10% of users make approx 90% of the content …an environment where the median number of Tweets is… 1

Twitter has also… …changed the world… …and isn’t going anywhere.

Let’s go take a look

So what do we do?

If You Are Not Already On Twitter Get a Twitter Account Follow Some People Tweet & ReTweet (but not a lot) Attend a Tweetup (or 4) Most of all… LISTEN And then?

Use TweetDeck – (there, I said it) Use SocialOomph Learn to Use (TweetLater) Tweet Your – Blog Posts – Videos – Image Albums Follow Some Key Terms & People Don’t Yet Add Feed To Your Blog & Fan Page

6 Ways to Use Twitter for Biz Customer Relations Product Promotion & Sales Event Activation Crisis Management Corporate Reputation Management Issue Advocacy

FACEBOOK

Facebook Profile Vs. Page Vs. Group ? – Personal vs. Corporate – Email vs. Updates – User Control – Applications – Moderation – Ability to create events – Advertise – Social Ads – Pages Indexed By Search Engines (SEO) Create a Page http://mashable.com/2009/05/27/facebook-page-vs-group/

But More Importantly… WHAT ARE YOU TRYING TO ACCOMPLISH ?

With That In Mind Changing the conversation Let’s Go Take A Look

LinkedIn Focus is People Not So Much Companies Doesn’t mean we can’t drive business Source – Vendors – Partners – Employees http//learn.linkedin.com/what-is-linkedin/

Create Company Page & Link Employee Profiles

Let’s Go Changing the conversation Take A Look

On-Platform Marketing & Other Opportunities Facebook LinkedIn

Murray’s 10 Platinum Rules for Social Marketing 1. It’s a tactic 2. Don’t hurt your Ankle jumping on the bandwagon 3. Once on the Bandwagon, Don’t Jump Off 4. Never confuse fad for fashion 5. Clean your house before inviting guests to the party 6. Recruit from your base, THEN leverage 7. Build something bigger than yourself 8. Have a bouncy-House 9. Be Relevant 10. Be Authentic

Murray’s 6 More Platinum Rules for Social Marketing 1. Build it and they will NOT come 2. Don’t forget about other media 3. Make sure your strategy is flexible 4. TOS and Platform ‘Enhancements’ 5. Budget for ‘Recruitment’ 6. Mom was right about First Impressions

And if you still don’t think you should be doing it… Do You Agree or Disagree That Social Media Will…

Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz ? Shameless self-promotion: If you enjoyed this presentation, please tweet about it. Thx!

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Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?

by Murray Izenwasser on Nov 24, 2009

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Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves? — Presentation Transcript