140 CHARACTERS OR LESS Is Social Media Driving Real Business or are we
just Tweeting/Friending/Following/Linking/Digging b...
Before We Get Started
You all have running at 100%
  –   Website Optimized
  –   Web Analytics
  –   Email Programs
  –   ...
Social Media?
                      Goal      B
                                R
 Social Media?       Strategy
          ...
767 Million*
   2.5x US
   590x Telemundo Prime Time Avg
   8x SuperBowl XLIII
   1.1x World Cup Final
   7000x CES
...
Segmented??
Murray, please tell me what
 does that mean for me?
http://traffikd.com/social-media-websites/
But Murray,
I Own the “Purple Store”
But Murray,
I Sell Purple Shoes … or Pens
But Murray,
My Customers Are Local
But Murray, My Customers Are
     in Another Country
But Murray, Social Marketing
   Just Won’t Work for My
 Business / in My Industry!
But Murray, I only sell to other
         businesses
But Murray, My Business is On
           The Go
You
Have No
Excuses
It’s All In The Numbers
The greatest growth: 35-55 year olds
68% of 45-54 year olds
75% of Internet users – up from 56% in...
It’s All In The Numbers


79% of travel industry executives view social media as a
long-term part of the online marketing ...
YouTube

Go Big! Go Viral! Go Video!
Go Viral!


This ain’t
Gonna
Happen
YouTube

2nd largest search engine
4th most Visited Site
Videos integrated into universal search
Can now purchase “promote...
What Can Happen
TWITTER
Twitter

Who is on Twitter?

What Is Twitter?




No, seriously, someone please tell me
 what Twitter is
Twitter is…

…A micro-blogging platform that
 allows 140 character posts, or
 ‘Tweets’
…A platform where 10% of users make...
Twitter has also…

  …changed the world…




…and isn’t going anywhere.
Let’s go take a look
So
what do we do?
If You Are Not Already On
             Twitter

Get a Twitter Account
Follow Some People
Tweet & ReTweet (but not a lot)
A...
Use TweetDeck
  – (there, I said it)
Use SocialOomph           Learn to Use
 (TweetLater)
Tweet Your
  – Blog Posts
  – Vi...
6 Ways to Use Twitter for Biz

Customer Relations
Product Promotion & Sales
Event Activation
Crisis Management
Corporate R...
FACEBOOK
Facebook

Profile Vs. Page Vs. Group ?
–   Personal vs. Corporate
–   Email vs. Updates
–   User Control
–   Applications
...
But More Importantly…

WHAT ARE YOU TRYING TO
      ACCOMPLISH




        ?
With That In Mind

  Changing the conversation
  Let’s Go
Take A Look
LINKEDIN
LinkedIn
Focus is People
Not So Much Companies

Doesn’t mean we can’t drive business

Source
  – Vendors
  – Partners
  – ...
Create
Company
  Page




    &
  Link
Employee
 Profiles
Let’s Go
  Changing the conversation

Take A Look
On-Platform Marketing
     & Other Opportunities
Facebook
LinkedIn
Murray’s 10 Platinum Rules
       for Social Marketing
1. It’s a tactic
2. Don’t hurt your Ankle jumping on the bandwagon
...
Murray’s 6 More Platinum
   Rules for Social Marketing
1. Build it and they will NOT come
2. Don’t forget about other medi...
And if you still don’t
 think you should be doing it…

Do You
Agree or
Disagree
That Social
Media
Will…
Murray Izenwasser
                   mizenwasser@starmark.com
                           Twitter: @murrayiz
              ...
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS:      Is Social Media Driving Real B...
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS:      Is Social Media Driving Real B...
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS:      Is Social Media Driving Real B...
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS:      Is Social Media Driving Real B...
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS:      Is Social Media Driving Real B...
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Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?

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140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting / Friending / Following / Linking / Digging between ourselves?
Can you truly use social media to drive business, and if so, how should your company be using social media to do so?

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Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging between ourselves?

  1. 1. 140 CHARACTERS OR LESS Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digg ing between ourselves? Murray Izenwasser mizenwasser@starmark.com @murrayiz www.linkedin.com/in/murrayiz
  2. 2. Before We Get Started You all have running at 100% – Website Optimized – Web Analytics – Email Programs – Search / SEM / SEO – Affiliate Programs – Direct Response – Broadcast – Print – Public Relations – CRM – Sales Process / Tracking – …
  3. 3. Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Social Media? Tactic
  4. 4. 767 Million*  2.5x US  590x Telemundo Prime Time Avg  8x SuperBowl XLIII  1.1x World Cup Final  7000x CES  4.5x Delta And they’ve segmented themselves *Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
  5. 5. Segmented?? Murray, please tell me what does that mean for me?
  6. 6. http://traffikd.com/social-media-websites/
  7. 7. But Murray, I Own the “Purple Store”
  8. 8. But Murray, I Sell Purple Shoes … or Pens
  9. 9. But Murray, My Customers Are Local
  10. 10. But Murray, My Customers Are in Another Country
  11. 11. But Murray, Social Marketing Just Won’t Work for My Business / in My Industry!
  12. 12. But Murray, I only sell to other businesses
  13. 13. But Murray, My Business is On The Go
  14. 14. You Have No Excuses
  15. 15. It’s All In The Numbers The greatest growth: 35-55 year olds 68% of 45-54 year olds 75% of Internet users – up from 56% in 2007 57% of DMO website visitors read traveler-written reviews 97% of review readers thought reviews were accurate 40% of online travelers visit social networking sites to influence destination selection. 87% said reviews impacted hotel choice 84% said reviews impacted choice of travel 79% said reviews impact choice of dining
  16. 16. It’s All In The Numbers 79% of travel industry executives view social media as a long-term part of the online marketing mix. Only 36% of people think price is important. 47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available; 45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products; 22% said they would read or write a product review on a blog.
  17. 17. YouTube Go Big! Go Viral! Go Video!
  18. 18. Go Viral! This ain’t Gonna Happen
  19. 19. YouTube 2nd largest search engine 4th most Visited Site Videos integrated into universal search Can now purchase “promoted video” and AdWords and Pre-roll
  20. 20. What Can Happen
  21. 21. TWITTER
  22. 22. Twitter Who is on Twitter? What Is Twitter? No, seriously, someone please tell me what Twitter is
  23. 23. Twitter is… …A micro-blogging platform that allows 140 character posts, or ‘Tweets’ …A platform where 10% of users make approx 90% of the content …an environment where the median number of Tweets is… 1
  24. 24. Twitter has also… …changed the world… …and isn’t going anywhere.
  25. 25. Let’s go take a look
  26. 26. So what do we do?
  27. 27. If You Are Not Already On Twitter Get a Twitter Account Follow Some People Tweet & ReTweet (but not a lot) Attend a Tweetup (or 4) Most of all… LISTEN And then?
  28. 28. Use TweetDeck – (there, I said it) Use SocialOomph Learn to Use (TweetLater) Tweet Your – Blog Posts – Videos – Image Albums Follow Some Key Terms & People Don’t Yet Add Feed To Your Blog & Fan Page
  29. 29. 6 Ways to Use Twitter for Biz Customer Relations Product Promotion & Sales Event Activation Crisis Management Corporate Reputation Management Issue Advocacy
  30. 30. FACEBOOK
  31. 31. Facebook Profile Vs. Page Vs. Group ? – Personal vs. Corporate – Email vs. Updates – User Control – Applications – Moderation – Ability to create events – Advertise – Social Ads – Pages Indexed By Search Engines (SEO) Create a Page http://mashable.com/2009/05/27/facebook-page-vs-group/
  32. 32. But More Importantly… WHAT ARE YOU TRYING TO ACCOMPLISH ?
  33. 33. With That In Mind Changing the conversation Let’s Go Take A Look
  34. 34. LINKEDIN
  35. 35. LinkedIn Focus is People Not So Much Companies Doesn’t mean we can’t drive business Source – Vendors – Partners – Employees http//learn.linkedin.com/what-is-linkedin/
  36. 36. Create Company Page & Link Employee Profiles
  37. 37. Let’s Go Changing the conversation Take A Look
  38. 38. On-Platform Marketing & Other Opportunities Facebook LinkedIn
  39. 39. Murray’s 10 Platinum Rules for Social Marketing 1. It’s a tactic 2. Don’t hurt your Ankle jumping on the bandwagon 3. Once on the Bandwagon, Don’t Jump Off 4. Never confuse fad for fashion 5. Clean your house before inviting guests to the party 6. Recruit from your base, THEN leverage 7. Build something bigger than yourself 8. Have a bouncy-House 9. Be Relevant 10. Be Authentic
  40. 40. Murray’s 6 More Platinum Rules for Social Marketing 1. Build it and they will NOT come 2. Don’t forget about other media 3. Make sure your strategy is flexible 4. TOS and Platform ‘Enhancements’ 5. Budget for ‘Recruitment’ 6. Mom was right about First Impressions
  41. 41. And if you still don’t think you should be doing it… Do You Agree or Disagree That Social Media Will…
  42. 42. Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz ? Shameless self-promotion: If you enjoyed this presentation, please tweet about it. Thx!

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