140 CHARACTERS OR LESS My Little Rant, You’re Doing Social Media Wrong,
Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do
140 CHARACTERS OR LESS:
My Little Rant, You’re Doing
Social Media Wrong, Tired of
Your Excuses, Something I Hate,
What 1 Fan of Yours Can Do
Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz

If you like what
you hear, please
Tweet about it /
Post it / Blog
about it
Tweet: @murrayiz is doing an awesome job presenting to #prsamiami

1.
Murray’s Little Rant
Tweet: @murrayiz is about to start his Little Rant to #prsamiami

Before We Get Started
?

How
Did
You
Hear
About
Today?
Tweet: @Poll CODE @Murrayiz Txt: CODE to 99503
Tweet: @murrayiz just did an incredible live Twitter Poll #prsamiami

So What
Was The
Point?

When Was the
Phonograph
Invented?
(October, 1877)
Tweet: @murrayiz is creating a simile between socmed and the phonograph #prsamiami

Name of the
1st Real
Album?
When?
(Sgt Pepper’s Lonely Hearts Club Band)
(December, 1966)

That’s
89
Years
(And 2 months)
Tweet: I really love the Beatles #prsamiami

When was the
FAX
Machine Invented?
1848 by Alexander Bain

Murray
But what does this
^ to do with
have
Social
Media?

The Game
Has Been
Permanently
Changed

In fact…
…the world…
…has permanently changed.
(We just don’t yet know how)

And If You’re
Not
Currently
Playing
You have NO chance to win
Tweet: @murrayiz quoted Wayne Gretzky: You miss 100% of the shots you don’t take #prsamiami

2.
Everyone is Doing Social
Media Wrong
(Including You)

How Many?
Why?

“I’m gonna
print out 1 million post cards
and mail them out today.”
(no-one would say this)
@murrayiz thinks everyone is doing Social Media wrong - and I’m beginning to agree #prsamiami

Social Media?
Goal B
R
Social Media? Strategy
A
Social Media? Campaign N
D
Social Media!!! Tactic

3.
I’m Tired of Your Excuses

767 Million*
 2.5x US
 10x MLB
 8x SuperBowl XLIII
 7000x CES
 4.5x Delta
And they’ve segmented themselves
*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore

Segmented??
Murray, please tell me what
does that mean for me?

But Murray,
I Own the “Purple Store”

But Murray,
I Sell Purple Shoes … or Pens

But Murray,
My Customers Are Local
@murrayiz is giving us some great examples of different biz’s doing a great job with SocMed #prsamiami

But Murray, Social Marketing
Just Won’t Work in My
Industry!

But Murray, I Really
Don’t Have the Time

But Murray, I only sell to other
businesses

But Murray, My Business is On
The Go

You
Have No
Excuses
@murrayiz I guess I have no excuses for not doing SocMed the right way #prsamiami

4.
Something I Really Hate

Cool!

Cooler!!

Huh ???
@murrayiz hates being invited to a party when there’s no-one else there #prsamiami

Huh ???
@murrayiz hates being invited to a party when there’s no-one else there #prsamiami

5.
WHAT ONE OF YOUR FANS
COULD DO

So What? Social Graph?
Murray Potentially
Creates
22,300
SeaWorld
Murray Goes Murray Tweets Impressions
to SeaWorld And Posts
(with son) (11 Tweets)
(9 images)
(1 video)
@murrayiz Social Graphs are very cool!! #prsamiami

That’s
What I
Think
(You?)
@murrayiz did an awesome job presenting to #prsamiami

And if you still don’t
think you should be doing it…
Do You
Agree or
Disagree
That Social
Media
Will…

Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
?
Shameless self-promotion:
If you enjoyed this presentation, please
tweet about it. Thx!