140 CHARACTERS OR LESS My Little Rant, You’re Doing Social Media Wrong,
Tired of Your Excuses, Something I Hate, What 1 Fa...
If you like what
      you hear, please
      Tweet about it /
        Post it / Blog
           about it


Tweet: @murray...
1.

Murray’s Little Rant


     Tweet: @murrayiz is about to start his Little Rant to #prsamiami
Before We Get Started
           ?
How
                                                                                Did
                                  ...
So What
Was The
 Point?
When Was the
       Phonograph
        Invented?
                              (October, 1877)


Tweet: @murrayiz is creat...
Name of the
   1st Real
   Album?
    When?
(Sgt Pepper’s Lonely Hearts Club Band)
         (December, 1966)
That’s

        89
      Years
         (And 2 months)


Tweet: I really love the Beatles #prsamiami
When was the

  FAX
Machine Invented?
    1848 by Alexander Bain
Murray
But what does this
  ^ to do with
 have
   Social
   Media?
The Game
Has Been
Permanently
 Changed
In fact…
       …the world…




…has permanently changed.
    (We just don’t yet know how)
And If You’re
                       Not
                     Currently
                     Playing
                     ...
2.

Everyone is Doing Social
Media Wrong
          (Including You)
How Many?
 Why?
“I’m gonna
print out 1 million post cards
 and mail them out today.”
                          (no-one would say this)



...
Social Media?
                      Goal      B
                                R
 Social Media?       Strategy
          ...
3.

I’m Tired of Your Excuses
767 Million*
   2.5x US
   10x MLB
   8x SuperBowl XLIII
   7000x CES
   4.5x Delta

    And they’ve segmented themse...
Segmented??
Murray, please tell me what
 does that mean for me?
But Murray,
I Own the “Purple Store”
But Murray,
I Sell Purple Shoes … or Pens
But Murray,
              My Customers Are Local




@murrayiz is giving us some great examples of different biz’s doing a...
But Murray, Social Marketing
   Just Won’t Work in My
         Industry!
But Murray, I Really
Don’t Have the Time
But Murray, I only sell to other
         businesses
But Murray, My Business is On
           The Go
You
                Have No
                Excuses
@murrayiz I guess I have no excuses for not doing SocMed the right way...
4.

Something I Really Hate
Cool!
Cooler!!
Huh ???




@murrayiz hates being invited to a party when there’s no-one else there #prsamiami
Huh ???




@murrayiz hates being invited to a party when there’s no-one else there #prsamiami
5.

WHAT ONE OF YOUR FANS
COULD DO
So What? Social Graph?



                                                Murray Potentially
                             ...
That’s
  What I
  Think
                  (You?)


@murrayiz did an awesome job presenting to #prsamiami
And if you still don’t
 think you should be doing it…

Do You
Agree or
Disagree
That Social
Media
Will…
Murray Izenwasser
                   mizenwasser@starmark.com
                           Twitter: @murrayiz
              ...
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PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do

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140 CHARACTERS OR LESS:
My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do

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  • I appreciate your clear and very convining presentation. Thanks for sharing it with ...the world on the www.... Hope it will convert also Europeans on their (stony) way to business 2.0.
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Transcript of "PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do"

  1. 1. 140 CHARACTERS OR LESS My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz
  2. 2. If you like what you hear, please Tweet about it / Post it / Blog about it Tweet: @murrayiz is doing an awesome job presenting to #prsamiami
  3. 3. 1. Murray’s Little Rant Tweet: @murrayiz is about to start his Little Rant to #prsamiami
  4. 4. Before We Get Started ?
  5. 5. How Did You Hear About Today? Tweet: @Poll CODE @Murrayiz Txt: CODE to 99503 Tweet: @murrayiz just did an incredible live Twitter Poll #prsamiami
  6. 6. So What Was The Point?
  7. 7. When Was the Phonograph Invented? (October, 1877) Tweet: @murrayiz is creating a simile between socmed and the phonograph #prsamiami
  8. 8. Name of the 1st Real Album? When? (Sgt Pepper’s Lonely Hearts Club Band) (December, 1966)
  9. 9. That’s 89 Years (And 2 months) Tweet: I really love the Beatles #prsamiami
  10. 10. When was the FAX Machine Invented? 1848 by Alexander Bain
  11. 11. Murray But what does this ^ to do with have Social Media?
  12. 12. The Game Has Been Permanently Changed
  13. 13. In fact… …the world… …has permanently changed. (We just don’t yet know how)
  14. 14. And If You’re Not Currently Playing You have NO chance to win Tweet: @murrayiz quoted Wayne Gretzky: You miss 100% of the shots you don’t take #prsamiami
  15. 15. 2. Everyone is Doing Social Media Wrong (Including You)
  16. 16. How Many? Why?
  17. 17. “I’m gonna print out 1 million post cards and mail them out today.” (no-one would say this) @murrayiz thinks everyone is doing Social Media wrong - and I’m beginning to agree #prsamiami
  18. 18. Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Tactic
  19. 19. 3. I’m Tired of Your Excuses
  20. 20. 767 Million*  2.5x US  10x MLB  8x SuperBowl XLIII  7000x CES  4.5x Delta And they’ve segmented themselves *Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
  21. 21. Segmented?? Murray, please tell me what does that mean for me?
  22. 22. But Murray, I Own the “Purple Store”
  23. 23. But Murray, I Sell Purple Shoes … or Pens
  24. 24. But Murray, My Customers Are Local @murrayiz is giving us some great examples of different biz’s doing a great job with SocMed #prsamiami
  25. 25. But Murray, Social Marketing Just Won’t Work in My Industry!
  26. 26. But Murray, I Really Don’t Have the Time
  27. 27. But Murray, I only sell to other businesses
  28. 28. But Murray, My Business is On The Go
  29. 29. You Have No Excuses @murrayiz I guess I have no excuses for not doing SocMed the right way #prsamiami
  30. 30. 4. Something I Really Hate
  31. 31. Cool!
  32. 32. Cooler!!
  33. 33. Huh ??? @murrayiz hates being invited to a party when there’s no-one else there #prsamiami
  34. 34. Huh ??? @murrayiz hates being invited to a party when there’s no-one else there #prsamiami
  35. 35. 5. WHAT ONE OF YOUR FANS COULD DO
  36. 36. So What? Social Graph? Murray Potentially Creates 22,300 SeaWorld Murray Goes Murray Tweets Impressions to SeaWorld And Posts (with son) (11 Tweets) (9 images) (1 video) @murrayiz Social Graphs are very cool!! #prsamiami
  37. 37. That’s What I Think (You?) @murrayiz did an awesome job presenting to #prsamiami
  38. 38. And if you still don’t think you should be doing it… Do You Agree or Disagree That Social Media Will…
  39. 39. Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz ? Shameless self-promotion: If you enjoyed this presentation, please tweet about it. Thx!
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