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PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do
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PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do

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140 CHARACTERS OR LESS: …

140 CHARACTERS OR LESS:
My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do

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  • 1. 140 CHARACTERS OR LESS My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz
  • 2. If you like what you hear, please Tweet about it / Post it / Blog about it Tweet: @murrayiz is doing an awesome job presenting to #prsamiami
  • 3. 1. Murray’s Little Rant Tweet: @murrayiz is about to start his Little Rant to #prsamiami
  • 4. Before We Get Started ?
  • 5. How Did You Hear About Today? Tweet: @Poll CODE @Murrayiz Txt: CODE to 99503 Tweet: @murrayiz just did an incredible live Twitter Poll #prsamiami
  • 6. So What Was The Point?
  • 7. When Was the Phonograph Invented? (October, 1877) Tweet: @murrayiz is creating a simile between socmed and the phonograph #prsamiami
  • 8. Name of the 1st Real Album? When? (Sgt Pepper’s Lonely Hearts Club Band) (December, 1966)
  • 9. That’s 89 Years (And 2 months) Tweet: I really love the Beatles #prsamiami
  • 10. When was the FAX Machine Invented? 1848 by Alexander Bain
  • 11. Murray But what does this ^ to do with have Social Media?
  • 12. The Game Has Been Permanently Changed
  • 13. In fact… …the world… …has permanently changed. (We just don’t yet know how)
  • 14. And If You’re Not Currently Playing You have NO chance to win Tweet: @murrayiz quoted Wayne Gretzky: You miss 100% of the shots you don’t take #prsamiami
  • 15. 2. Everyone is Doing Social Media Wrong (Including You)
  • 16. How Many? Why?
  • 17. “I’m gonna print out 1 million post cards and mail them out today.” (no-one would say this) @murrayiz thinks everyone is doing Social Media wrong - and I’m beginning to agree #prsamiami
  • 18. Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Tactic
  • 19. 3. I’m Tired of Your Excuses
  • 20. 767 Million*  2.5x US  10x MLB  8x SuperBowl XLIII  7000x CES  4.5x Delta And they’ve segmented themselves *Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
  • 21. Segmented?? Murray, please tell me what does that mean for me?
  • 22. But Murray, I Own the “Purple Store”
  • 23. But Murray, I Sell Purple Shoes … or Pens
  • 24. But Murray, My Customers Are Local @murrayiz is giving us some great examples of different biz’s doing a great job with SocMed #prsamiami
  • 25. But Murray, Social Marketing Just Won’t Work in My Industry!
  • 26. But Murray, I Really Don’t Have the Time
  • 27. But Murray, I only sell to other businesses
  • 28. But Murray, My Business is On The Go
  • 29. You Have No Excuses @murrayiz I guess I have no excuses for not doing SocMed the right way #prsamiami
  • 30. 4. Something I Really Hate
  • 31. Cool!
  • 32. Cooler!!
  • 33. Huh ??? @murrayiz hates being invited to a party when there’s no-one else there #prsamiami
  • 34. Huh ??? @murrayiz hates being invited to a party when there’s no-one else there #prsamiami
  • 35. 5. WHAT ONE OF YOUR FANS COULD DO
  • 36. So What? Social Graph? Murray Potentially Creates 22,300 SeaWorld Murray Goes Murray Tweets Impressions to SeaWorld And Posts (with son) (11 Tweets) (9 images) (1 video) @murrayiz Social Graphs are very cool!! #prsamiami
  • 37. That’s What I Think (You?) @murrayiz did an awesome job presenting to #prsamiami
  • 38. And if you still don’t think you should be doing it… Do You Agree or Disagree That Social Media Will…
  • 39. Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz ? Shameless self-promotion: If you enjoyed this presentation, please tweet about it. Thx!

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