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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale
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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

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My presentation to SFIMA Summit 2010 in Fort Lauderdale - Social Media Strategy, YouTube, and Video.

My presentation to SFIMA Summit 2010 in Fort Lauderdale - Social Media Strategy, YouTube, and Video.

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Transcript

  • 1. Social Media Strategy – YouTube and Video
    May 14, 2010
    Murray Izenwasser
    www.ContactMurray.com
  • 2. If you like what you hear, please
    Tweet
    Post
    Blog
    about it
  • 3. So,
    Who
    Is
    this
    Guy?
  • 4. Before We Get Started
    You all have running at 100%
    Website Optimized
    Web Analytics
    Email Programs
    Search / SEM / SEO
    Affiliate Programs
    Direct Response
    Broadcast
    Print
    Public Relations
    CRM
    Sales Process / Tracking

  • 5. How Many?
    Why?
  • 6. “I’m gonna
    print out 1 million post cards and mail them out today.”
    (no-one would say this)
  • 7. Goal
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    B
    R
    A
    N
    D
    Strategy
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Campaign
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Tactic
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media?
    Social Media!!!
  • 8. Mistake #1:Viewing Social Media as theStrategy
  • 9.
  • 10. Mistake #2: Starting at the
    Wrong End
  • 11. The Approach
    Supporting
    Video Sharing
    Image Sharing
    Blog
    Social Bookmarking
    Main
    Facebook
    Linked
    Twitter
    Other
    MySpace
    BlackPlanet
    WAYN
    Hi5
    Orkut
    ? Location Based Apps
  • The Plan
    Facebook
    Photobucket
    LinkedIn
    YourSite
    .com?
    Other 2
    Blog
    Other 1
    Twitter
    YouTube
    Other 3
  • 24. Execute
  • 25. Go Big! Go Viral!
  • 26. Go Viral!
  • 27. Go Viral!
    This ain’t
    Gonna Happen
  • 28. YouTube
    2nd largest search engine
    4th most Visited Site
    Videos integrated into universal search
    Can now purchase “promoted video” and AdWords and Pre-roll
  • 29. What Can Happen
  • 30.
  • 31. 30 Seconds
  • 32. 1
    2
    3
    4
    30 Minutes
    5
    6
    7
    8
  • 33. 30 Minutes
  • 34. What Are You Going To Say?
    Training Videos
    Presentations
    Help / How-Tos
    Events
    Expert Interviews
    Contests
    Video Blogs
    Customer Interviews
    Doesn’t Really Matter (?)
    Relevant?
  • 35. What You’re Going to Do
    • Create Channel
    • 36. Create On-going video program
    • 37. Minimum 2 Videos Uploaded per week
    • 38. Tag / Describe Videos Appropriately
    • 39. Based on Your SEO / SEM Keywords
    • 40. Create Playlists
    • 41. Cross Linked
    • 42. Facebook, LinkedIn, Twitter, Website
    • 43. Don’t Stop!
  • #1: Search
    Engine
    Optimization
    Result?
  • 44. #2: Content for
    Other Platforms
    Result?
  • 45. (You?)
  • 46. Creating a Social Media Strategy for Your Business
    www.SMWorkshop.com
    EnterSFIMA
    1 –Day Workshop
  • 47. Murray Izenwasser
    www.ContactMurray.com
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    www.SMWorkshop.com
    Enter SFIMA for Discount