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Social Media Strategy – YouTube and Video<br />May 14, 2010<br />Murray Izenwasser<br />www.ContactMurray.com<br />
If you like what you hear, please<br />Tweet<br />Post<br />Blog<br />about it<br />
So, <br />Who<br />Is<br />this<br />Guy?<br />
Before We Get Started<br />You all have running at 100%<br />Website Optimized<br />Web Analytics<br />Email Programs<br /...
How Many?<br />Why?<br />
“I’m gonna<br />print out 1 million post cards and mail them out today.”<br />(no-one would say this)<br />
Goal<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br ...
Mistake #1:Viewing Social Media as theStrategy<br />
Mistake #2: Starting at the <br />Wrong End<br />
The Approach<br />Supporting<br />Video Sharing<br />Image Sharing<br />Blog<br />Social Bookmarking<br />Main<br />Facebo...
Gowalla
Yelp!
Loopt
Peapod</li></li></ul><li>The Plan<br />Facebook<br /><ul><li>YouTube
Photobucket
Blog
Other 1
Facebook
LinkedIn
Other 2
Other 3</li></ul>Photobucket<br />LinkedIn<br />YourSite<br />.com?<br />Other 2<br />Blog<br />Other 1<br />Twitter<br />...
Execute<br />
Go Big! Go Viral!<br />
Go Viral!<br />
Go Viral!<br />This ain’t<br />Gonna Happen<br />
YouTube<br />2nd largest search engine<br />4th most Visited Site<br />Videos integrated into universal search<br />Can no...
What Can Happen<br />
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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

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My presentation to SFIMA Summit 2010 in Fort Lauderdale - Social Media Strategy, YouTube, and Video.

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Transcript of "My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale"

  1. 1. Social Media Strategy – YouTube and Video<br />May 14, 2010<br />Murray Izenwasser<br />www.ContactMurray.com<br />
  2. 2. If you like what you hear, please<br />Tweet<br />Post<br />Blog<br />about it<br />
  3. 3. So, <br />Who<br />Is<br />this<br />Guy?<br />
  4. 4. Before We Get Started<br />You all have running at 100%<br />Website Optimized<br />Web Analytics<br />Email Programs<br />Search / SEM / SEO<br />Affiliate Programs<br />Direct Response<br />Broadcast<br />Print<br />Public Relations<br />CRM<br />Sales Process / Tracking<br />…<br />
  5. 5. How Many?<br />Why?<br />
  6. 6. “I’m gonna<br />print out 1 million post cards and mail them out today.”<br />(no-one would say this)<br />
  7. 7. Goal<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />B<br />R<br />A<br />N<br />D<br />Strategy<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Campaign<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Tactic<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media?<br />Social Media!!!<br />
  8. 8. Mistake #1:Viewing Social Media as theStrategy<br />
  9. 9.
  10. 10. Mistake #2: Starting at the <br />Wrong End<br />
  11. 11. The Approach<br />Supporting<br />Video Sharing<br />Image Sharing<br />Blog<br />Social Bookmarking<br />Main<br />Facebook<br />Linked<br />Twitter<br />Other<br />MySpace<br />BlackPlanet<br />WAYN<br />Hi5<br />Orkut<br />? Location Based Apps<br /><ul><li>Foursquare
  12. 12. Gowalla
  13. 13. Yelp!
  14. 14. Loopt
  15. 15. Peapod</li></li></ul><li>The Plan<br />Facebook<br /><ul><li>YouTube
  16. 16. Photobucket
  17. 17. Blog
  18. 18. Other 1
  19. 19. Twitter
  20. 20. Facebook
  21. 21. LinkedIn
  22. 22. Other 2
  23. 23. Other 3</li></ul>Photobucket<br />LinkedIn<br />YourSite<br />.com?<br />Other 2<br />Blog<br />Other 1<br />Twitter<br />YouTube<br />Other 3<br />
  24. 24. Execute<br />
  25. 25. Go Big! Go Viral!<br />
  26. 26. Go Viral!<br />
  27. 27. Go Viral!<br />This ain’t<br />Gonna Happen<br />
  28. 28. YouTube<br />2nd largest search engine<br />4th most Visited Site<br />Videos integrated into universal search<br />Can now purchase “promoted video” and AdWords and Pre-roll<br />
  29. 29. What Can Happen<br />
  30. 30.
  31. 31. 30 Seconds<br />
  32. 32. 1<br />2<br />3<br />4<br />30 Minutes<br />5<br />6<br />7<br />8<br />
  33. 33. 30 Minutes<br />
  34. 34. What Are You Going To Say?<br />Training Videos<br />Presentations<br />Help / How-Tos<br />Events<br />Expert Interviews<br />Contests<br />Video Blogs<br />Customer Interviews<br />Doesn’t Really Matter (?)<br />Relevant?<br />
  35. 35. What You’re Going to Do<br /><ul><li>Create Channel
  36. 36. Create On-going video program
  37. 37. Minimum 2 Videos Uploaded per week
  38. 38. Tag / Describe Videos Appropriately
  39. 39. Based on Your SEO / SEM Keywords
  40. 40. Create Playlists
  41. 41. Cross Linked
  42. 42. Facebook, LinkedIn, Twitter, Website
  43. 43. Don’t Stop!</li></li></ul><li>#1: Search<br />Engine<br />Optimization<br />Result?<br />
  44. 44. #2: Content for<br />Other Platforms<br />Result?<br />
  45. 45. (You?)<br />
  46. 46. Creating a Social Media Strategy for Your Business<br />www.SMWorkshop.com<br />EnterSFIMA<br />1 –Day Workshop<br />
  47. 47. Murray Izenwasser<br />www.ContactMurray.com<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />www.SMWorkshop.com<br />Enter SFIMA for Discount<br />

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