My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

Social Media Strategy – YouTube and Video
May 14, 2010
Murray Izenwasser
www.ContactMurray.com

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So,
Who
Is
this
Guy?

Before We Get Started
You all have running at 100%
Website Optimized
Web Analytics
Email Programs
Search / SEM / SEO
Affiliate Programs
Direct Response
Broadcast
Print
Public Relations
CRM
Sales Process / Tracking
…

How Many?
Why?

“I’m gonna
print out 1 million post cards and mail them out today.”
(no-one would say this)

Goal
Social Media?
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B
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D
Strategy
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Campaign
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Tactic
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Social Media!!!

Mistake #1:Viewing Social Media as theStrategy

Mistake #2: Starting at the
Wrong End

The Approach
Supporting
Video Sharing
Image Sharing
Blog
Social Bookmarking
Main
Facebook
Linked
Twitter
Other
MySpace
BlackPlanet
WAYN
Hi5
Orkut
? Location Based Apps
Foursquare
Gowalla
Yelp!
Loopt
Peapod

The Plan
Facebook
YouTube
Photobucket
Blog
Other 1
Twitter
Facebook
LinkedIn
Other 2
Other 3
Photobucket
LinkedIn
YourSite
.com?
Other 2
Blog
Other 1
Twitter
YouTube
Other 3

Execute

Go Big! Go Viral!

Go Viral!

Go Viral!
This ain’t
Gonna Happen

YouTube
2nd largest search engine
4th most Visited Site
Videos integrated into universal search
Can now purchase “promoted video” and AdWords and Pre-roll

What Can Happen

30 Seconds

1
2
3
4
30 Minutes
5
6
7
8

30 Minutes

What Are You Going To Say?
Training Videos
Presentations
Help / How-Tos
Events
Expert Interviews
Contests
Video Blogs
Customer Interviews
Doesn’t Really Matter (?)
Relevant?

What You’re Going to Do
Create Channel
Create On-going video program
Minimum 2 Videos Uploaded per week
Tag / Describe Videos Appropriately
Based on Your SEO / SEM Keywords
Create Playlists
Cross Linked
Facebook, LinkedIn, Twitter, Website
Don’t Stop!

#1: Search
Engine
Optimization
Result?

#2: Content for
Other Platforms
Result?

(You?)

Creating a Social Media Strategy for Your Business
www.SMWorkshop.com
EnterSFIMA
1 –Day Workshop

Murray Izenwasser
www.ContactMurray.com
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www.SMWorkshop.com
Enter SFIMA for Discount

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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

by Murray Izenwasser

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