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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

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My presentation to SFIMA Summit 2010 in Fort Lauderdale - Social Media Strategy, YouTube, and Video.

My presentation to SFIMA Summit 2010 in Fort Lauderdale - Social Media Strategy, YouTube, and Video.

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    My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale Presentation Transcript

    • Social Media Strategy – YouTube and Video
      May 14, 2010
      Murray Izenwasser
      www.ContactMurray.com
    • If you like what you hear, please
      Tweet
      Post
      Blog
      about it
    • So,
      Who
      Is
      this
      Guy?
    • Before We Get Started
      You all have running at 100%
      Website Optimized
      Web Analytics
      Email Programs
      Search / SEM / SEO
      Affiliate Programs
      Direct Response
      Broadcast
      Print
      Public Relations
      CRM
      Sales Process / Tracking

    • How Many?
      Why?
    • “I’m gonna
      print out 1 million post cards and mail them out today.”
      (no-one would say this)
    • Goal
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      B
      R
      A
      N
      D
      Strategy
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Campaign
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Tactic
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media?
      Social Media!!!
    • Mistake #1:Viewing Social Media as theStrategy
    • Mistake #2: Starting at the
      Wrong End
    • The Approach
      Supporting
      Video Sharing
      Image Sharing
      Blog
      Social Bookmarking
      Main
      Facebook
      Linked
      Twitter
      Other
      MySpace
      BlackPlanet
      WAYN
      Hi5
      Orkut
      ? Location Based Apps
      • Foursquare
      • Gowalla
      • Yelp!
      • Loopt
      • Peapod
    • The Plan
      Facebook
      • YouTube
      • Photobucket
      • Blog
      • Other 1
      • Twitter
      • Facebook
      • LinkedIn
      • Other 2
      • Other 3
      Photobucket
      LinkedIn
      YourSite
      .com?
      Other 2
      Blog
      Other 1
      Twitter
      YouTube
      Other 3
    • Execute
    • Go Big! Go Viral!
    • Go Viral!
    • Go Viral!
      This ain’t
      Gonna Happen
    • YouTube
      2nd largest search engine
      4th most Visited Site
      Videos integrated into universal search
      Can now purchase “promoted video” and AdWords and Pre-roll
    • What Can Happen
    • 30 Seconds
    • 1
      2
      3
      4
      30 Minutes
      5
      6
      7
      8
    • 30 Minutes
    • What Are You Going To Say?
      Training Videos
      Presentations
      Help / How-Tos
      Events
      Expert Interviews
      Contests
      Video Blogs
      Customer Interviews
      Doesn’t Really Matter (?)
      Relevant?
    • What You’re Going to Do
      • Create Channel
      • Create On-going video program
      • Minimum 2 Videos Uploaded per week
      • Tag / Describe Videos Appropriately
      • Based on Your SEO / SEM Keywords
      • Create Playlists
      • Cross Linked
      • Facebook, LinkedIn, Twitter, Website
      • Don’t Stop!
    • #1: Search
      Engine
      Optimization
      Result?
    • #2: Content for
      Other Platforms
      Result?
    • (You?)
    • Creating a Social Media Strategy for Your Business
      www.SMWorkshop.com
      EnterSFIMA
      1 –Day Workshop
    • Murray Izenwasser
      www.ContactMurray.com
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      www.SMWorkshop.com
      Enter SFIMA for Discount