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Location Based Applications and Social Media Strategy
 

Location Based Applications and Social Media Strategy

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Presentation I did for a Convention and Visitors Bureau's members about using Location Based Applications (such as Foursquare, Yelp, Gowalla, Loopt and others) as part of their interactive and social ...

Presentation I did for a Convention and Visitors Bureau's members about using Location Based Applications (such as Foursquare, Yelp, Gowalla, Loopt and others) as part of their interactive and social media strategy to drive their businesses.

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    Location Based Applications and Social Media Strategy Location Based Applications and Social Media Strategy Presentation Transcript

    • Social Media Strategy: Location Based Applications May 25, 2010 Murray Izenwasser www.ContactMurray.com © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • So, Who Is this Guy? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Before We Get Started • You all have running at 100% – Website Optimized – Web Analytics – Email Programs – Search / SEM / SEO – Affiliate Programs – Direct Response – Broadcast – Print – Public Relations – CRM – Sales Process / Tracking – … © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Social Media? Tactic © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • WHY NOW? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Trend #1 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Trend #2 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Trend #3 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Or More Simply + = © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • How Do They Work? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • WHAT ARE THE PLATFORMS © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • URBAN SPOON • Peer-to-peer reviews of restaurants • Access to critic, blogger and peer-to- peer reviews • Monitor what your guests are saying about your restaurant
    • YELP • Peer-to-peer reviews for shopping, restaurants and services. • 22.8 million unique visitors in 1/09 • Find out what your guests are saying, post special deals or events, respond to comments
    • TWITTER • Short messages that are searchable and all the rage • Doubled in users March 2009 • Grow conversations, develop a following, become a thought leader, talk about what’s going on in your restaurant
    • FACEBOOK • #1 Social Networking site • Connect with guests with your restaurant and with each other • 8/08 - 100 million users 4/09 - 200 million users • Create special deals, post unique content, make announcements
    • But are they good for Business? Foursquare collects location data, which can measure foot traffic to a store, proving quantifiable ROI for an advertiser © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Foursquare for business ๏ Rewards customer loyalty based on the data behind foursquare usage. For example, foursquare can tell you how many times a customer has been to your venue or the frequency of their visits. 27 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Tasti D-Lite social media rewards program ๏ TastiRewards, a rewards program that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards. ๏ Customers can use their TreatCards to earn points for purchases, but those that opt in to the social media bonuses will automatically earn additional points. They’ll also update their Twitter and Foursquare accounts each time the card is swiped and points are earned or redeemed ๏ Each purchase will net an additional point for each social network connection. Customers also earn one point for each dollar spent, before taxes, on Tasti D-Lite goods. ๏ For every 50 points accrued, customers can redeem a free medium cup or cone. 28 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Bravo TV ๏Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.” ๏Bravo will soon creating on-air TV promotions telling viewers how to play the Bravo-enhanced features of Foursquare ๏Offers the company a chance to try to blur the lines between traditional television media and mobile experiences 29 Source: New York Times, January 31, 2010 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • •Analytics •Can Respond To Negative •Add Pictures •Advertising Options Yelp.com/business •Additional Information © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Optimize Your Page/Listing • Professional Photos • Detailed business Information • Correct URL • Correct Phone Number • Correct Contact Info • Access to many other YELP tools • Offer coupons • Offer specials © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • One Huge Caveat © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • WHAT’S GOING ON? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • So WHAT SHOULD YOU DO? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • • Get Accounts • Clean up • Offer Specials • Make your staff aware • Partner with each other • (hire an agency) © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Attend a 1 –Day Workshop Creating a Social Media Strategy for Your Business © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Special Thanks • John Whalen / e.magination • Karyn Cooks / Flair Media • Alyssa Crankshaw / Traction • Matt Siltala / Dream Systems Media © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
    • Murray Izenwasser www.ContactMurray.com ? www.SMWorkshop.com Enter KISS for Discount © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com