Social Media
                                                           Strategy:

                                       ...
So,
                                                               Who
                                                   ...
Before We Get Started

• You all have running at 100%
  –   Website Optimized
  –   Web Analytics
  –   Email Programs
  –...
Social Media?
                             Goal                                                    B
                     ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
WHY NOW?


     © Biztegra, Inc. May not be Reproduced in whole or part,
         without express permission. All rights r...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
Trend #2




           © Biztegra, Inc. May not be Reproduced in whole or part,
               without express permission...
Trend #3




           © Biztegra, Inc. May not be Reproduced in whole or part,
               without express permission...
Or More Simply




+                                             =


      © Biztegra, Inc. May not be Reproduced in whole...
How Do They Work?




    © Biztegra, Inc. May not be Reproduced in whole or part,
        without express permission. All...
WHAT ARE THE
PLATFORMS

      © Biztegra, Inc. May not be Reproduced in whole or part,
          without express permissio...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
URBAN SPOON
• Peer-to-peer reviews
  of restaurants
• Access to critic,
  blogger and peer-to-
  peer reviews
• Monitor wh...
YELP

• Peer-to-peer reviews for
  shopping, restaurants and
  services.
• 22.8 million unique
  visitors in 1/09
• Find o...
TWITTER
• Short messages that
  are searchable and all
  the rage
• Doubled in users
  March 2009
• Grow conversations,
  ...
FACEBOOK
•   #1 Social Networking
    site
•   Connect with guests
    with your restaurant
    and with each other
•   8/...
But are they good for
     Business?

                                                                Foursquare collects
...
Foursquare for business
๏    Rewards customer loyalty based on the data behind foursquare usage. For example, foursquare
 ...
Tasti D-Lite social media rewards program
๏    TastiRewards, a rewards program that incentivizes customers to associate th...
Bravo TV
๏Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more
than 500 Bravo ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
•Analytics
•Can Respond To Negative
•Add Pictures
•Advertising Options                                                    ...
Optimize Your Page/Listing
  •   Professional Photos
  •   Detailed business Information
  •   Correct URL
  •   Correct P...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
WHAT’S GOING ON?


      © Biztegra, Inc. May not be Reproduced in whole or part,
          without express permission. Al...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
© Biztegra, Inc. May not be Reproduced in whole or part,
    without express permission. All rights reserved
             ...
So

WHAT SHOULD YOU DO?


      © Biztegra, Inc. May not be Reproduced in whole or part,
          without express permiss...
• Get Accounts
• Clean up
• Offer Specials
• Make your staff aware
• Partner with each other

• (hire an agency)


       ...
Attend a 1 –Day Workshop
Creating a Social Media Strategy
       for Your Business




          © Biztegra, Inc. May not ...
Special Thanks

• John Whalen / e.magination
• Karyn Cooks / Flair Media
• Alyssa Crankshaw / Traction
• Matt Siltala / Dr...
Murray Izenwasser
    www.ContactMurray.com




                            ?

                     www.SMWorkshop.com
   ...
Location Based Applications and Social Media Strategy
Location Based Applications and Social Media Strategy
Location Based Applications and Social Media Strategy
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Location Based Applications and Social Media Strategy

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Presentation I did for a Convention and Visitors Bureau's members about using Location Based Applications (such as Foursquare, Yelp, Gowalla, Loopt and others) as part of their interactive and social media strategy to drive their businesses.

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Location Based Applications and Social Media Strategy

  1. 1. Social Media Strategy: Location Based Applications May 25, 2010 Murray Izenwasser www.ContactMurray.com © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  2. 2. So, Who Is this Guy? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  3. 3. Before We Get Started • You all have running at 100% – Website Optimized – Web Analytics – Email Programs – Search / SEM / SEO – Affiliate Programs – Direct Response – Broadcast – Print – Public Relations – CRM – Sales Process / Tracking – … © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  4. 4. Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Social Media? Tactic © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  5. 5. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  6. 6. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  7. 7. WHY NOW? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  8. 8. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  9. 9. Trend #1 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  10. 10. Trend #2 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  11. 11. Trend #3 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  12. 12. Or More Simply + = © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  13. 13. How Do They Work? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  14. 14. WHAT ARE THE PLATFORMS © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  15. 15. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  16. 16. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  17. 17. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  18. 18. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  19. 19. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  20. 20. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  21. 21. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  22. 22. URBAN SPOON • Peer-to-peer reviews of restaurants • Access to critic, blogger and peer-to- peer reviews • Monitor what your guests are saying about your restaurant
  23. 23. YELP • Peer-to-peer reviews for shopping, restaurants and services. • 22.8 million unique visitors in 1/09 • Find out what your guests are saying, post special deals or events, respond to comments
  24. 24. TWITTER • Short messages that are searchable and all the rage • Doubled in users March 2009 • Grow conversations, develop a following, become a thought leader, talk about what’s going on in your restaurant
  25. 25. FACEBOOK • #1 Social Networking site • Connect with guests with your restaurant and with each other • 8/08 - 100 million users 4/09 - 200 million users • Create special deals, post unique content, make announcements
  26. 26. But are they good for Business? Foursquare collects location data, which can measure foot traffic to a store, proving quantifiable ROI for an advertiser © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  27. 27. Foursquare for business ๏ Rewards customer loyalty based on the data behind foursquare usage. For example, foursquare can tell you how many times a customer has been to your venue or the frequency of their visits. 27 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  28. 28. Tasti D-Lite social media rewards program ๏ TastiRewards, a rewards program that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards. ๏ Customers can use their TreatCards to earn points for purchases, but those that opt in to the social media bonuses will automatically earn additional points. They’ll also update their Twitter and Foursquare accounts each time the card is swiped and points are earned or redeemed ๏ Each purchase will net an additional point for each social network connection. Customers also earn one point for each dollar spent, before taxes, on Tasti D-Lite goods. ๏ For every 50 points accrued, customers can redeem a free medium cup or cone. 28 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  29. 29. Bravo TV ๏Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.” ๏Bravo will soon creating on-air TV promotions telling viewers how to play the Bravo-enhanced features of Foursquare ๏Offers the company a chance to try to blur the lines between traditional television media and mobile experiences 29 Source: New York Times, January 31, 2010 © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  30. 30. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  31. 31. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  32. 32. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  33. 33. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  34. 34. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  35. 35. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  36. 36. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  37. 37. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  38. 38. •Analytics •Can Respond To Negative •Add Pictures •Advertising Options Yelp.com/business •Additional Information © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  39. 39. Optimize Your Page/Listing • Professional Photos • Detailed business Information • Correct URL • Correct Phone Number • Correct Contact Info • Access to many other YELP tools • Offer coupons • Offer specials © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  40. 40. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  41. 41. One Huge Caveat © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  42. 42. WHAT’S GOING ON? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  43. 43. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  44. 44. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  45. 45. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  46. 46. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  47. 47. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  48. 48. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  49. 49. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  50. 50. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  51. 51. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  52. 52. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  53. 53. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  54. 54. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  55. 55. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  56. 56. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  57. 57. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  58. 58. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  59. 59. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  60. 60. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  61. 61. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  62. 62. © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  63. 63. So WHAT SHOULD YOU DO? © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  64. 64. • Get Accounts • Clean up • Offer Specials • Make your staff aware • Partner with each other • (hire an agency) © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  65. 65. Attend a 1 –Day Workshop Creating a Social Media Strategy for Your Business © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  66. 66. Special Thanks • John Whalen / e.magination • Karyn Cooks / Flair Media • Alyssa Crankshaw / Traction • Matt Siltala / Dream Systems Media © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com
  67. 67. Murray Izenwasser www.ContactMurray.com ? www.SMWorkshop.com Enter KISS for Discount © Biztegra, Inc. May not be Reproduced in whole or part, without express permission. All rights reserved www.contactmurray.com

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