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Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
Create a real social media strategy   direct marketing association 2012 presentation
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Create a real social media strategy direct marketing association 2012 presentation

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If you would like a copy / PDF of this presentation emailed to you, just let me know: http://biztegra.com/contact-us/. …

If you would like a copy / PDF of this presentation emailed to you, just let me know: http://biztegra.com/contact-us/.

My presentation on creating a social media strategy that I gave to the Direct Marketing Association 2012 Annual Conference in Las Vegas.

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Transcript

  • 1. CREATE A REALSOCIAL MEDIA STRATEGY Direct Marketing Association 2012
  • 2. @murrayiz@murrayiz Go ahead and follow me. I’ll wait.
  • 3. BIZTEGRA Solutions for the Social Web West Palm Beach, Miami, Buenos AiresEducation · Strategy · Development · Engagement
  • 4. BIZTEGRA Solutions for the Social Web West Palm Beach, Miami, Buenos AiresEducation · Strategy · Development · Engagement
  • 5. Iconic Brands GrowingCompanies Start-ups
  • 6. We Keep Hearing The Same Things: We know But we don’t Traditional there is know how to marketing value in harness and is not this ‘social leverage driving stuff’ and those growth like relationships we’ve to drive it used to. invested revenue. in it.
  • 7. Viral Marketing?
  • 8. So What Are We Talking About Today?
  • 9. What You Should Be Talking About Your Business Your Customers and Competitors Your Brand and Your ProductsAnd How to Market and Sell in a “Social” World
  • 10. So What Are the New Rules?YOUR CUSTOMER REALLY DOESN’T LOVE YOU ANY MORE (IF THEY EVER REALLY DID)
  • 11. Traditional Marketing• One way (Brand  Customer)• Push and Interrupt• Brand Generated Advertising BRAND DIRECT Image & Reputation Lead Generation
  • 12. Social Marketing:• Multi-way (Brand  Customer)• Brand and User Generated Content• Participatory BRAND DIRECT Image & Reputation Lead Generation SOCIAL Engagement & Loyalty
  • 13. Social Marketing:• Multi-way (Brand  Customer  Customer)• Brand and User Generated Content• Participatory BRAND DIRECT Image & Reputation Lead Generation SOCIAL Engagement & Loyalty
  • 14. Integrated Marketing:• Multi-way (Brand  Customer  Customer)• Brand and User Generated Content• Participatory BRAND DIRECT Image & Reputation Lead Generation Engagement & Loyalty SOCIAL
  • 15. The One or TwoMistakes EveryoneIS MAKING
  • 16. How Many?Why?
  • 17. Start Here Goal Strategy Campaign Don’t Start HereThis is Not a Social Media Strategy Tactic
  • 18. No Matter How Much You Believe, There is No Such Thing … … AS A SOCIAL MEDIA STRATEGY
  • 19. “Today, I’m gonna print 1 millionpost cards and mail them out.” (no-one would say this)
  • 20. Mistake #1:Viewing Social Media as theStrategy
  • 21. Get Me Some of This!!!
  • 22. Mistake #2: Starting at theWrong End
  • 23. So, WhatShould You Do?
  • 24. You Need This… Current Strategy? Business Different than last Current Goals? year’s? Marketing Specific & Programs / Measurable Campaigns? Your How Are You Customers? unique? Geographic Your Brand? Demographic Psychographic (Social) Marketing What Your Program 4 – 5 Top Business Does Goals Competitors? / Industry? Metrics Concepts …
  • 25. … To make sense of this …
  • 26. … To Be Able To Get To This! © Biztegra
  • 27. Owned Bought Earned
  • 28. Before You Get StartedYou have running at 100%• Website Optimized• Analytics / Measurement• Reporting• Listening• Email Programs• Search / SEM / SEO• Affiliate Programs• Direct Response• Broadcast• Print• Public Relations• CRM
  • 29. 1. Take A Step Back 2. Take a Look Around 3. Fix Up The House8 StepsTo Getting 4. Natural Cadence and Content Generation Started 5. Listen, Monitor, Measure, Report 6. Enhance Existing Programs 7. OnGoing Engagement & New Platforms 8. Evaluate 9. Shift and Improve
  • 30. Who are you actually competing with?
  • 31. Murray Izenwasser @murrayizMurray@biztegra.com 561.452.2662
  • 32. Thank you for listening! Questions?
  • 33. www.biztegra.com 561.452.2662

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