Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?
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Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

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My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that ...

My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports an organizational strategy. Also discussed some specific opportunities and examples for using social media.

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Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves? Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves? Presentation Transcript

  • 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz @murrayiz
  • How Many? @murrayiz
  • How Many? Why? @murrayiz
  • Successful Marketing? @murrayiz
  • Marketing Successful? Hint: It’s Strategy : @murrayiz
  • Hits a Grand-Slam @murrayiz
  • Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Social Media? Tactic @murrayiz
  • A: 30 Years Q: What is the difference between Twitter and CB Radio? @murrayiz
  • So are we just talking to ourselves? (Murray Doesn’t Think So) @murrayiz
  • 767 Million*  2.5x US  10x MLB  8x SuperBowl XLIII  7000x CES  4.5x Delta And they’ve segmented themselves *Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore @murrayiz
  • Segmented?? Murray, please tell me what does that mean for me? @murrayiz
  • But Murray, I Own the “Purple Store” @murrayiz
  • But Murray, I Sell Purple Pens … or Shoes @murrayiz
  • But Murray, My Customers Are Local @murrayiz
  • But Murray, Social Marketing Just Won’t Work in My Industry! @murrayiz
  • But Murray, I Really Don’t Have the Time @murrayiz
  • So-So-Social Graph? Murray Potentially Creates 22,300 SeaWorld Murray Goes Murray Tweets Impressions to SeaWorld And Posts (with son) (11 Tweets) (9 images) (1 video) @murrayiz
  • Huh ? @murrayiz
  • Huh ?? @murrayiz
  • Huh ??? @murrayiz
  • Murray’s 10 Platinum Rules for Social Marketing 1. It’s a tactic 2. Don’t hurt your Ankle jumping on the bandwagon 3. Once on the Bandwagon, Don’t Jump Off 4. Never confuse fad for fashion 5. Clean your house before inviting guests to the party 6. Recruit from your base, THEN leverage 7. Build something bigger than yourself 8. Have a Bouncey-House 9. Be Relevant 10.Be Authentic @murrayiz
  • Murray’s 6 More Platinum Rules for Social Marketing 11. Build it and they will NOT come 12. Don’t forget about other media 13. Make sure your strategy is flexible 14. TOS and Platform ‘Enhancements’ 15. Budget for ‘Recruitment’ 16. Mom was right about First Impressions @murrayiz
  • Shameless self-promotion: If you enjoyed this presentation, please tweet about it. Thx! ? ?? ?? ? ?? ?? ?? ? ? ? ? ? ? ?? ? ?? ?? ? ?? ?? ? ? ?? ? ? ? ?? ? ? ? ? ? ? ?? ? ? ?? ?? ? ? ? ?? ? ?? ? ? ?? ? ? ? ???? ?? ?? ?? ? ? ? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz @murrayiz