140 CHARACTERS OR LESS:
  Is Social Media Driving Real
Business or are we just Tweeting/
 Friending/Following/Linking/
   ...
How Many?


            @murrayiz
How Many?
 Why?
            @murrayiz
Successful

Marketing?

               @murrayiz
Marketing

Successful?
   Hint: It’s Strategy   :




                             @murrayiz
Hits a
Grand-Slam



              @murrayiz
Social Media?
                      Goal      B
                                R
 Social Media?       Strategy
          ...
A: 30 Years
   Q: What is the
 difference between
Twitter and CB Radio?



                        @murrayiz
So are we just
talking to
ourselves?
  (Murray Doesn’t Think So)


                              @murrayiz
767 Million*
   2.5x US
   10x MLB
   8x SuperBowl XLIII
   7000x CES
   4.5x Delta

    And they’ve segmented themse...
Segmented??
Murray, please tell me what
 does that mean for me?



                              @murrayiz
But Murray,
I Own the “Purple Store”




                           @murrayiz
But Murray,
I Sell Purple Pens … or Shoes




                                @murrayiz
But Murray,
My Customers Are Local




                         @murrayiz
But Murray, Social Marketing
   Just Won’t Work in My
         Industry!




                               @murrayiz
But Murray, I Really
Don’t Have the Time




                       @murrayiz
So-So-Social Graph?



                              Murray Potentially
                                   Creates
       ...
Huh ?




 @murrayiz
Huh ??




  @murrayiz
Huh ???




   @murrayiz
Murray’s 10 Platinum Rules
       for Social Marketing
1. It’s a tactic
2. Don’t hurt your Ankle jumping on the bandwagon
...
Murray’s 6 More Platinum
    Rules for Social Marketing
11. Build it and they will NOT come
12. Don’t forget about other m...
Shameless self-promotion:
If you enjoyed this presentation, please
          tweet about it. Thx!
                        ...
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Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

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My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports an organizational strategy. Also discussed some specific opportunities and examples for using social media.

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Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/Friending/Following/Linking/Digging between ourselves?

  1. 1. 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz @murrayiz
  2. 2. How Many? @murrayiz
  3. 3. How Many? Why? @murrayiz
  4. 4. Successful Marketing? @murrayiz
  5. 5. Marketing Successful? Hint: It’s Strategy : @murrayiz
  6. 6. Hits a Grand-Slam @murrayiz
  7. 7. Social Media? Goal B R Social Media? Strategy A Social Media? Campaign N D Social Media!!! Social Media? Tactic @murrayiz
  8. 8. A: 30 Years Q: What is the difference between Twitter and CB Radio? @murrayiz
  9. 9. So are we just talking to ourselves? (Murray Doesn’t Think So) @murrayiz
  10. 10. 767 Million*  2.5x US  10x MLB  8x SuperBowl XLIII  7000x CES  4.5x Delta And they’ve segmented themselves *Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore @murrayiz
  11. 11. Segmented?? Murray, please tell me what does that mean for me? @murrayiz
  12. 12. But Murray, I Own the “Purple Store” @murrayiz
  13. 13. But Murray, I Sell Purple Pens … or Shoes @murrayiz
  14. 14. But Murray, My Customers Are Local @murrayiz
  15. 15. But Murray, Social Marketing Just Won’t Work in My Industry! @murrayiz
  16. 16. But Murray, I Really Don’t Have the Time @murrayiz
  17. 17. So-So-Social Graph? Murray Potentially Creates 22,300 SeaWorld Murray Goes Murray Tweets Impressions to SeaWorld And Posts (with son) (11 Tweets) (9 images) (1 video) @murrayiz
  18. 18. Huh ? @murrayiz
  19. 19. Huh ?? @murrayiz
  20. 20. Huh ??? @murrayiz
  21. 21. Murray’s 10 Platinum Rules for Social Marketing 1. It’s a tactic 2. Don’t hurt your Ankle jumping on the bandwagon 3. Once on the Bandwagon, Don’t Jump Off 4. Never confuse fad for fashion 5. Clean your house before inviting guests to the party 6. Recruit from your base, THEN leverage 7. Build something bigger than yourself 8. Have a Bouncey-House 9. Be Relevant 10.Be Authentic @murrayiz
  22. 22. Murray’s 6 More Platinum Rules for Social Marketing 11. Build it and they will NOT come 12. Don’t forget about other media 13. Make sure your strategy is flexible 14. TOS and Platform ‘Enhancements’ 15. Budget for ‘Recruitment’ 16. Mom was right about First Impressions @murrayiz
  23. 23. Shameless self-promotion: If you enjoyed this presentation, please tweet about it. Thx! ? ?? ?? ? ?? ?? ?? ? ? ? ? ? ? ?? ? ?? ?? ? ?? ?? ? ? ?? ? ? ? ?? ? ? ? ? ? ? ?? ? ? ?? ?? ? ? ? ?? ? ?? ? ? ?? ? ? ? ???? ?? ?? ?? ? ? ? Murray Izenwasser mizenwasser@starmark.com Twitter: @murrayiz www.linkedin.com/in/murrayiz @murrayiz

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