140 CHARACTERS OR LESS:
Is Social Media Driving Real
Business or are we just Tweeting/
Friending/Following/Linking/
Digging between ourselves?
Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
@murrayiz

How Many?
@murrayiz

How Many?
Why?
@murrayiz

Successful
Marketing?
@murrayiz

Marketing
Successful?
Hint: It’s Strategy :
@murrayiz

Hits a
Grand-Slam
@murrayiz

Social Media?
Goal B
R
Social Media? Strategy
A
Social Media? Campaign N
D
Social Media!!!
Social Media? Tactic
@murrayiz

A: 30 Years
Q: What is the
difference between
Twitter and CB Radio?
@murrayiz

So are we just
talking to
ourselves?
(Murray Doesn’t Think So)
@murrayiz

767 Million*
 2.5x US
 10x MLB
 8x SuperBowl XLIII
 7000x CES
 4.5x Delta
And they’ve segmented themselves
*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
@murrayiz

Segmented??
Murray, please tell me what
does that mean for me?
@murrayiz

But Murray,
I Own the “Purple Store”
@murrayiz

But Murray,
I Sell Purple Pens … or Shoes
@murrayiz

But Murray,
My Customers Are Local
@murrayiz

But Murray, Social Marketing
Just Won’t Work in My
Industry!
@murrayiz

But Murray, I Really
Don’t Have the Time
@murrayiz

So-So-Social Graph?
Murray Potentially
Creates
22,300
SeaWorld
Murray Goes Murray Tweets Impressions
to SeaWorld And Posts
(with son) (11 Tweets)
(9 images)
(1 video)
@murrayiz

Huh ?
@murrayiz

Huh ??
@murrayiz

Huh ???
@murrayiz

Murray’s 10 Platinum Rules
for Social Marketing
1. It’s a tactic
2. Don’t hurt your Ankle jumping on the bandwagon
3. Once on the Bandwagon, Don’t Jump Off
4. Never confuse fad for fashion
5. Clean your house before inviting guests to the party
6. Recruit from your base, THEN leverage
7. Build something bigger than yourself
8. Have a Bouncey-House
9. Be Relevant
10.Be Authentic
@murrayiz

Murray’s 6 More Platinum
Rules for Social Marketing
11. Build it and they will NOT come
12. Don’t forget about other media
13. Make sure your strategy is flexible
14. TOS and Platform ‘Enhancements’
15. Budget for ‘Recruitment’
16. Mom was right about First Impressions
@murrayiz

Shameless self-promotion:
If you enjoyed this presentation, please
tweet about it. Thx!
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Murray Izenwasser
mizenwasser@starmark.com
Twitter: @murrayiz
www.linkedin.com/in/murrayiz
@murrayiz