New Technology Trends Presentation: QR Codes

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New Technology Trends Presentation: QR Codes

  1. 1. Quick Response Codes<br />Murray Hembruch<br />October 21, 2010<br />
  2. 2. Outline<br />What is a QR Scan?<br />What do they do?<br />How do you use them?<br />Advantages and Disadvantages<br />Why is this a new business trend<br />Examples<br />
  3. 3. What is a QR Code?<br />One or two-dimensional barcode that can be read by mobile phones<br />Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/<br />
  4. 4. 2D and 1D Barcode<br />Two-dimensional barcodes are computer generated barcodes that carry information horizontally and vertically, making them more complex then the typical one-dimensional barcodes found on most retail products.<br />2D Barcode<br />1D Barcode<br />
  5. 5. What do they do?<br />Take users to various predetermined destinations on their mobile phone, such as a Website or video, and retail focused apps are in the pipe.<br />Source:http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/<br />
  6. 6. How do you use them?<br />1. Install a QR scanner app on your smartphone.<br />2. Once you've got a scanner installed, point it at a code to give it a try.<br />
  7. 7. Why is this a new business trend<br />The physical world becomes completely interactive and trackable with one click.<br />Market Research<br />Track your customers, and increase your business’s ROI.<br />It’s another tool in your bag<br />Don’t be left behind <br />Add to your Integrated Marketing Communications.<br />Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf<br />
  8. 8. Advantages and Disadvantages<br />Source:http://blog.greattv.com/2010/06/101-uses-for-quick-response-qr-codes-creating-audience-engagement-with-the-next-killer-us-app/ <br />Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/<br />
  9. 9. Examples<br />Outdoor Billboard<br />Magazine/Newspaper Ad<br />Business Cards<br />House For Sale Signs<br />Museum<br />Restaurant Menu ( get recipes)<br />Taxi Stand (call taxi to your location)<br />Replaces airline boarding passes<br />Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/<br />
  10. 10. Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf<br />
  11. 11. Who’s using them?<br />Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf<br />
  12. 12. Thank You<br />Questions?<br />

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