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New Technology Trends Presentation: QR Codes
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New Technology Trends Presentation: QR Codes

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Transcript

  • 1. Quick Response Codes
    Murray Hembruch
    October 21, 2010
  • 2. Outline
    What is a QR Scan?
    What do they do?
    How do you use them?
    Advantages and Disadvantages
    Why is this a new business trend
    Examples
  • 3. What is a QR Code?
    One or two-dimensional barcode that can be read by mobile phones
    Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/
  • 4. 2D and 1D Barcode
    Two-dimensional barcodes are computer generated barcodes that carry information horizontally and vertically, making them more complex then the typical one-dimensional barcodes found on most retail products.
    2D Barcode
    1D Barcode
  • 5. What do they do?
    Take users to various predetermined destinations on their mobile phone, such as a Website or video, and retail focused apps are in the pipe.
    Source:http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/
  • 6. How do you use them?
    1. Install a QR scanner app on your smartphone.
    2. Once you've got a scanner installed, point it at a code to give it a try.
  • 7. Why is this a new business trend
    The physical world becomes completely interactive and trackable with one click.
    Market Research
    Track your customers, and increase your business’s ROI.
    It’s another tool in your bag
    Don’t be left behind
    Add to your Integrated Marketing Communications.
    Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf
  • 8. Advantages and Disadvantages
    Source:http://blog.greattv.com/2010/06/101-uses-for-quick-response-qr-codes-creating-audience-engagement-with-the-next-killer-us-app/
    Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/
  • 9. Examples
    Outdoor Billboard
    Magazine/Newspaper Ad
    Business Cards
    House For Sale Signs
    Museum
    Restaurant Menu ( get recipes)
    Taxi Stand (call taxi to your location)
    Replaces airline boarding passes
    Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/
  • 10. Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf
  • 11. Who’s using them?
    Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf
  • 12. Thank You
    Questions?