© 2013. All rights reserved.IMPROVE YOUR PERSONAL BRANDINGTHROUGH SHARINGPersonal Branding | Blogging | WordPress | SlideS...
© 2013. All rights reserved.CAPTURING YOUR INITIAL BLOG STORYBOARDThe first thing that I always to when I am planning to c...
© 2013. All rights reserved.Capturing YourInitial BlogStoryboardI use PowerPoint as my storyboarding tool. I use a simplet...
© 2013. All rights reserved.Capturing YourInitial BlogStoryboardMy secret weapon though is a product called DuckLinkScreen...
© 2013. All rights reserved.Capturing YourInitial BlogStoryboardDuckLink is a simple screen capture tool that allows methr...
© 2013. All rights reserved.ORGANIZING YOUR BLOG STORYBOARDAfter I have proved out the flow for my storyboard, I start wor...
© 2013. All rights reserved.Organizing YourBlog StoryboardFirst, I start off by creating sections in the PowerPointslides,...
© 2013. All rights reserved.Organizing YourBlog StoryboardThen I use a tile page layout slide to give my blog aworking nam...
© 2013. All rights reserved.WRITING YOUR BLOG CONTENTOnce storyboard has been organized, the real work begins, which is wr...
© 2013. All rights reserved.Writing Your BlogContentI work backwards through this process. I start off with theslide conte...
© 2013. All rights reserved.Writing Your BlogContentThen I create a section introduction describing what I did.If I find t...
© 2013. All rights reserved.Writing Your BlogContentAfter I finish all of the sections, then I create anintroduction for t...
© 2013. All rights reserved.PUBLISHING YOUR STORYBOARD TOSLIDESHAREAn ulterior motive to using PowerPoint as my initial bl...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareIf you haven’t discovered SlideShare yet – check it out....
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareTo publish the storyboard that I just created, all I do ...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareNote: I reuse this PDF any time that someone wants acopy...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe within SlodeShare, once you have signed up, you cang...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareAs the file is uploading, I usually change the title of ...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI have my SlideShare settings set to automatically post ...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareIf you edit your SlideShare entry though you can also po...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI usually change the default tweet a little, and also ad...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI use Twitter purely for my professional account. If you...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe #MSDYNCOMM hash tag is worth its weight in gold. Ica...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI’m also not ashamed to say that I post to Facebook aswe...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareAs I mentioned, I use SlideShare a lot. This also is myp...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI also have upgraded my SlideShare account to the Prover...
© 2013. All rights reserved.I think that communicating with my audience isimportant, so I always save away the leads that ...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe pro version also gives you a great analytics tool on...
© 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe other benefit that I was completely surprised aboutw...
© 2013. All rights reserved.ARCHIVING AND SHARING THROUGHSKYDRIVEI use SkyDrive a lot for backing up my work, and also use...
© 2013. All rights reserved.Archiving andSharing throughSkyDriveFor each presentation that I make, I archive it to SkyDriv...
© 2013. All rights reserved.Archiving andSharing throughSkyDriveThe best feature is the sharing though – if someone wantsa...
© 2013. All rights reserved.Archiving andSharing throughSkyDriveAnd create a read only link that I can forward.
© 2013. All rights reserved.CONVERTING YOUR STORYBOARD &NARRATIVE INTO A STORYAfter doing all this work, I usually start c...
© 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryI start off with a word template. I use a reci...
© 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryI start off with the Title, the description fr...
© 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryThen I copy the section title and description ...
© 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryThen I look through the screen shots that are ...
© 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryAfter you have done the first section, just re...
© 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryFinally I add a summary section to the documen...
© 2013. All rights reserved.PUBLISH YOUR STORY TO A BLOG SITEOnce you have your story created, you can start reusing it to...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteI use Word to publish to my blog sites. If you haven’tnoticed ...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteTo use the template, just start off with the blankdocument and...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteYou can double check the formatting within the Blogversion, an...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteThe reason why I like Word so much is that you can attachit to...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteFrom the dropdown box below the blog title, you canchoose the ...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteYou can also choose to publish your blog post, or save it asa ...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteYou can then go straight to your blog, and all the contentand ...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteOnce I am happy wit the formatting of the blog post, I justpub...
© 2013. All rights reserved.Publish Your Storyto a Blog SiteAnd now it’s available for all to see.
© 2013. All rights reserved.EXTEND YOUR BRAND BY SYNDICATING YOURBLOGOnce you have some content in your blog, try reaching...
© 2013. All rights reserved.Extend your Brandby Syndicating YourBlogI contacted the Microsoft Dynamics Community sitethrou...
© 2013. All rights reserved.Extend your Brandby Syndicating YourBlogAll I do is give them a feed from my WordPress site th...
© 2013. All rights reserved.Extend your Brandby Syndicating YourBlogI don’t have to do anything else – their content engin...
© 2013. All rights reserved.Extend your Brandby Syndicating YourBlogAnd they automatically appear on their site, linked ba...
© 2013. All rights reserved.TURN YOUR STORIES INTO A BOOKThe final step that you can take with your brand is to become an ...
© 2013. All rights reserved.Turn Your StoriesInto A BookFirst you need to find a publisher that will take you undercontrac...
© 2013. All rights reserved.Turn Your StoriesInto A BookStarting from scratch is a daunting task, but if you havebeen crea...
© 2013. All rights reserved.Turn Your StoriesInto A BookAll you need to do is convert the Word copy that wascreated into t...
© 2013. All rights reserved.SUMMARYWe all are learning new things every day that we may think that others know, but usuall...
AboutMurray Fife
Improve Your Personal Brand Through Sharing
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Improve Your Personal Brand Through Sharing

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I post a lot of walkthroughs and information to social media sites. I started doing this though for purely selfish reasons. Primarily they were:
•To give customers a resource to see how I did what I showed them in demonstrations so that they didn’t get mad at me.
•To give consultants a resource to see what I am showing customers in demonstrations so that they wouldn’t get mad at me.
•And to show to lawyers to prove that I wasn’t just using smoke and mirrors during demonstrations, so that I don’t get deposed (again).
Along the way though I found that I was creating a small personal brand, and this has helped me a lot with everything that I do.
I have a simple system that I use that allows me to turn something that I find cool or interesting into something sharable, that also helps extend out my personal brand.
Systems don’t work for everyone, because everyone has their own personal style, but I thought I would pass this on just in case it works for someone else.

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Improve Your Personal Brand Through Sharing

  1. 1. © 2013. All rights reserved.IMPROVE YOUR PERSONAL BRANDINGTHROUGH SHARINGPersonal Branding | Blogging | WordPress | SlideShareI post a lot of walkthroughs and information to social media sites. I started doing thisthough for purely selfish reasons. Primarily they were:• To give customers a resource to see how I did what I showed them in demonstrationsso that they didn’t get mad at me.• To give consultants a resource to see what I am showing customers in demonstrationsso that they wouldn’t get mad at me.• And to show to lawyers to prove that I wasn’t just using smoke and mirrors duringdemonstrations, so that I don’t get deposed (again).Along the way though I found that I was creating a small personal brand, and this hashelped me a lot with everything that I do.I have a simple system that I use that allows me to turn something that I find cool orinteresting into something sharable, that also helps extend out my personal brand.Systems don’t work for everyone, because everyone has their own personal style, but Ithought I would pass this on just in case it works for someone else.
  2. 2. © 2013. All rights reserved.CAPTURING YOUR INITIAL BLOG STORYBOARDThe first thing that I always to when I am planning to create a blog about something is to capture the storyboard of the process that I am going to blog about. This does not involve anywriting, I am just capturing the flow of the visual process.Using this as an initial starting point is good because if I come across any road blocks in the process where I cannot get something to work, then I have only lost an hour or so of my time, andI can cut my losses and file the storyboard away within the dumb ideas, or try again later folders. I was writing the blog at the same time, I could have invested a lot more time, and it’semotionally harder to throw away the words.In this section I will show how I manage that process.
  3. 3. © 2013. All rights reserved.Capturing YourInitial BlogStoryboardI use PowerPoint as my storyboarding tool. I use a simpletemplate that just has the screen capture, a slide title andthe blog narrative.I like using PowerPoint because it allows me to organizethe slides after the fact, write working notes against theslides as I am capturing information, and it makeseverything look consistent and clean through the slidelayouts.
  4. 4. © 2013. All rights reserved.Capturing YourInitial BlogStoryboardMy secret weapon though is a product called DuckLinkScreen Capture. Don’t be turned away by the silly name –this is a free product, and I would pay for it if I had to.
  5. 5. © 2013. All rights reserved.Capturing YourInitial BlogStoryboardDuckLink is a simple screen capture tool that allows methrough the normal screen capture hot keys to quicklygrab screen captures, and scrolling windows ofinformation.So all I do as I am working through an example is pressCTRL-Print Screen and then paste it into a blank PPT slideand then move on. The capturing adds maybe a minuteor so of extra work above and beyond what I wouldnormally be doing.
  6. 6. © 2013. All rights reserved.ORGANIZING YOUR BLOG STORYBOARDAfter I have proved out the flow for my storyboard, I start working on organizing the flow. I still am not going to write any narratives, this just gives me a way to browse through the slides,delete any bad slides, move ideas around, and also group the screen shots into bite-sized flows that I can then work with.In this section I will show the steps that I go through during the organization process.
  7. 7. © 2013. All rights reserved.Organizing YourBlog StoryboardFirst, I start off by creating sections in the PowerPointslides, and then adding a section title. This allows me tohave working titles for the sections, although later onthese will probably change as I write the copy, and somemay be merged together as well.Each one of the sections could be their own separate blogposts, or could be combined together into a larger blogpost if I like.
  8. 8. © 2013. All rights reserved.Organizing YourBlog StoryboardThen I use a tile page layout slide to give my blog aworking name, and also I add a couple of categories ortags to the slides which I can search on later on.
  9. 9. © 2013. All rights reserved.WRITING YOUR BLOG CONTENTOnce storyboard has been organized, the real work begins, which is writing the narratives to describe what is happening on the storyboard cells. Although I usually do this step right afterorganizing the storyboard, I don’t always do it. The benefit of having the screen captures is that if I have other things I need to do I can put the post on hold and return to it later on, becausethey remind me of what I was trying to do.In this example, it was about a week or so after the initial storyboard creation before I started this process.
  10. 10. © 2013. All rights reserved.Writing Your BlogContentI work backwards through this process. I start off with theslide contents and describe what I am doing at that pointin the storyboard. Also, along the way, if there are slidesthat I don’t think need to be commented on, I just hidethem. I don’t delete them, just in case I realize why theyare important.
  11. 11. © 2013. All rights reserved.Writing Your BlogContentThen I create a section introduction describing what I did.If I find that the section went in a different direction thanthe initial title that I gave it, then I have the opportunity tochange the title.Also, if I find that the sections need to be split orcombined, then I can do that here as well.
  12. 12. © 2013. All rights reserved.Writing Your BlogContentAfter I finish all of the sections, then I create anintroduction for the blog. Usually I change the title of theblog as well, to better match the content that I ended upcreating.
  13. 13. © 2013. All rights reserved.PUBLISHING YOUR STORYBOARD TOSLIDESHAREAn ulterior motive to using PowerPoint as my initial blog is that I can start publishing the blog post through SlideShare right away, and get a lot of publicity to my personal brand.In this section I show how I use SlideShare.
  14. 14. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareIf you haven’t discovered SlideShare yet – check it out. Ihave been using it for probably the past 4 or so years. Thesite is simply a place that people post PowerPoints, andother documents.The URL is: http://www.slideshare.netIt’s great just to browse around in, but is also a greatbrand engine.
  15. 15. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareTo publish the storyboard that I just created, all I do issave it off as a PDF.
  16. 16. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareNote: I reuse this PDF any time that someone wants acopy of the presentation – I rarely give away the actualPowerPoint source file.
  17. 17. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe within SlodeShare, once you have signed up, you cango straight to the Upload screen and add the PDF file toyour gallery.
  18. 18. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareAs the file is uploading, I usually change the title of thestoryboard a little, add some tags for indexing, and alsoadd a description.For the description, I simply cut and paste the descriptionfrom the title page of my storyboard. There is no point inreinventing the wheel.
  19. 19. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI have my SlideShare settings set to automatically post toLinkedIn once it is published.
  20. 20. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareIf you edit your SlideShare entry though you can also postit to Twitter and Facebook.
  21. 21. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI usually change the default tweet a little, and also addtags to help publicize the posting.
  22. 22. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI use Twitter purely for my professional account. If youuse yours for personal tweets, you might want to thinkabout creating a professionally branded version.
  23. 23. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe #MSDYNCOMM hash tag is worth its weight in gold. Ican almost always guarantee a retweet from the MSDynamics Community within a few minutes.
  24. 24. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI’m also not ashamed to say that I post to Facebook aswell. My family probably doesn’t care much for the post,but I do have a lot of past collegues that I am friends withhere, and they may find the posts interesting as well.
  25. 25. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareAs I mentioned, I use SlideShare a lot. This also is mypersonal portfolio to show people what I do. If a recruitercalls up and says that they have an Oracle job, or a GPposition, then I politely direct them to:http://www.slideshare.net/murrayfife/presentationsAnd suggest they research me better.
  26. 26. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareI also have upgraded my SlideShare account to the Proversion. It costs me an extra $19 a month, but it allowsme to capture the names of the people that aredownloading my presentations.
  27. 27. © 2013. All rights reserved.I think that communicating with my audience isimportant, so I always save away the leads that I am sentand also email them back personally with a SkyDrive linkto the original presentation. This way, if they have anycomments or suggestions, then they will return my email.
  28. 28. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe pro version also gives you a great analytics tool onhow your brand is performing on SlideShare. I tend to getabout 200-400 hits a day on my SlideShare account.
  29. 29. © 2013. All rights reserved.Publishing YourStoryboard ToSlideShareThe other benefit that I was completely surprised aboutwas that all of the presentations that are posted toSlideShare get a lot of visibility on the search engine.For example, when it comes to using Dynamics AX andPowerView, I am #7 & #12 on the first page list. I am alittle bit disappointed though – I should have higherrankings.
  30. 30. © 2013. All rights reserved.ARCHIVING AND SHARING THROUGHSKYDRIVEI use SkyDrive a lot for backing up my work, and also use it for sharing content.In this section I will quickly show how I use SkyDrive.
  31. 31. © 2013. All rights reserved.Archiving andSharing throughSkyDriveFor each presentation that I make, I archive it to SkyDrive.This has the benefit of saving the file away in the cloudjust in case something happens to my computer, and alsoit allows me to sync the files to my home workstation sothat I can work on the blogs wherever I may be working.
  32. 32. © 2013. All rights reserved.Archiving andSharing throughSkyDriveThe best feature is the sharing though – if someone wantsa copy of any of the presentations that I have created,then I can just click the Sharing option for the file.
  33. 33. © 2013. All rights reserved.Archiving andSharing throughSkyDriveAnd create a read only link that I can forward.
  34. 34. © 2013. All rights reserved.CONVERTING YOUR STORYBOARD &NARRATIVE INTO A STORYAfter doing all this work, I usually start creating variations of my post that I can use in other social mediums. To do this I create a story format for my post within Word. This version I willprint, cut up and publish, and also convert into chapters later on. All of the hard work has been done though at this point. I don’t need to do any more writing, just repurposing.In this section I will show how I convert the Storyboard and Narrative into a Word document.
  35. 35. © 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryI start off with a word template. I use a recipe format thatmatches the PowerPoint format that I use when capturingmy Storyboard and Narrative. All I need to do is cut andpaste from the PowerPoint into Word.
  36. 36. © 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryI start off with the Title, the description from the titlepage, and then a listing of each of the sections.
  37. 37. © 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryThen I copy the section title and description into theTopic, and then each of the narratives can be pasted in aswell.
  38. 38. © 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryThen I look through the screen shots that are associatedwith the narratives and paste in the ones that I think addvalue to the recipe. The cropping feature in Word allowsme to cut out the detail that I am not interested in andalso makes the document shorter.
  39. 39. © 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryAfter you have done the first section, just repeat the sameprocess for all of the other sections.
  40. 40. © 2013. All rights reserved.Converting YourStoryboard &Narrative Into AStoryFinally I add a summary section to the document and I amdone. The whole process should only take 10-30 minutesor so.
  41. 41. © 2013. All rights reserved.PUBLISH YOUR STORY TO A BLOG SITEOnce you have your story created, you can start reusing it to post to traditional blogs. You can do this the hard way, or the easy way through Word.In this section I will show the process that I go through to publish a blog post.
  42. 42. © 2013. All rights reserved.Publish Your Storyto a Blog SiteI use Word to publish to my blog sites. If you haven’tnoticed there is a Blog Post template in the Wordtemplates gallery that makes this process a snap.
  43. 43. © 2013. All rights reserved.Publish Your Storyto a Blog SiteTo use the template, just start off with the blankdocument and paste the content from your master Wordversion in.
  44. 44. © 2013. All rights reserved.Publish Your Storyto a Blog SiteYou can double check the formatting within the Blogversion, and make any changes such as cutting outsections, breaking your blog into multiple publications etc.
  45. 45. © 2013. All rights reserved.Publish Your Storyto a Blog SiteThe reason why I like Word so much is that you can attachit to multiple blogging accounts.
  46. 46. © 2013. All rights reserved.Publish Your Storyto a Blog SiteFrom the dropdown box below the blog title, you canchoose the blogging account that you want to publish to,and post to multiple blog sites in just a couple of seconds.
  47. 47. © 2013. All rights reserved.Publish Your Storyto a Blog SiteYou can also choose to publish your blog post, or save it asa draft on the blogging site.
  48. 48. © 2013. All rights reserved.Publish Your Storyto a Blog SiteYou can then go straight to your blog, and all the contentand images would have been uploaded for you, makingthe process simple and quick.Note: I use both WordPress and TypePad as blogging sites,but post to both of them via Word.If you don’t have a blog site already, I would suggest usingWordPress, because it’s free, and you can also spend alittle more money and brand it with your own personaldomain name if you want.
  49. 49. © 2013. All rights reserved.Publish Your Storyto a Blog SiteOnce I am happy wit the formatting of the blog post, I justpublish it.
  50. 50. © 2013. All rights reserved.Publish Your Storyto a Blog SiteAnd now it’s available for all to see.
  51. 51. © 2013. All rights reserved.EXTEND YOUR BRAND BY SYNDICATING YOURBLOGOnce you have some content in your blog, try reaching out to others to syndicate your content so that you can get a wider audience. There are a lot of aggregator sites that would love tohave more guest bloggers publishing to their site, and you may be surprised at how easy it is to do once you have your blogging processes in place.In this section I will show how I syndicate with the Dynamics AX Community site.
  52. 52. © 2013. All rights reserved.Extend your Brandby Syndicating YourBlogI contacted the Microsoft Dynamics Community sitethrough Brandon George (a guest blogger there) who Ihad got in contact with through my posts on SlideShare,and also was able to meet in person at Convergence ayear or so ago. After exchanging a few emails with theircontent manager they set me up as a guest blogger.
  53. 53. © 2013. All rights reserved.Extend your Brandby Syndicating YourBlogAll I do is give them a feed from my WordPress site thatcontains only content specific to Dynamics AX – which I doby making the content through the blog post categories.
  54. 54. © 2013. All rights reserved.Extend your Brandby Syndicating YourBlogI don’t have to do anything else – their content enginetrolls my blog for new content and automaticallysyndicates my Dynamics AX blog posts.
  55. 55. © 2013. All rights reserved.Extend your Brandby Syndicating YourBlogAnd they automatically appear on their site, linked back tomy personal blog.How simple is that.
  56. 56. © 2013. All rights reserved.TURN YOUR STORIES INTO A BOOKThe final step that you can take with your brand is to become an author. All of the hard work has already been done, and this becomes almost a no-brainer.In this section I will explain what you need to do to publish your stories.
  57. 57. © 2013. All rights reserved.Turn Your StoriesInto A BookFirst you need to find a publisher that will take you undercontract for a book. The hard part about writing a book isto describe the content of the book, and also write all ofthe content.
  58. 58. © 2013. All rights reserved.Turn Your StoriesInto A BookStarting from scratch is a daunting task, but if you havebeen creating content through blogs, stories, andstoryboards, then almost all of the work has been done.It is just a matter of organizing the information into a setof chapters with the sections that will be covered.If the organization looks familiar, then there is a reasonfor that. All of the content up until this point has beendesigned to fit this mold.
  59. 59. © 2013. All rights reserved.Turn Your StoriesInto A BookAll you need to do is convert the Word copy that wascreated into the format that the publisher wants, andthen send it in to them for editing.
  60. 60. © 2013. All rights reserved.SUMMARYWe all are learning new things every day that we may think that others know, but usually they don’t.So why not share it.Along the way, you may find that you become just a little famous.
  61. 61. AboutMurray Fife
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