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Cpcu Annual 2011 The Networking And Social Media Connection
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Cpcu Annual 2011 The Networking And Social Media Connection

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  • 1. Excelerating Leadership ExcellenceThe Networking and Social Media Connection Presented By: Marty Murphy, CPCU, CMC Senior Partner Exceleration Partners ERATION P A R T N E R SS PARTNER
  • 2. Learning Objectives • Understand what networking is all about and why it is important. • Discover the importance of creating “your story”. • Become familiar with online social media and how you can utilize it to grow your career and not derail it. • Explore ways to keep networking warm, fuzzy, and personal and not let it become too systematized or automated. 2 © Exceleration Partners 2011 ERATION PARTNERS
  • 3. Why Network? “Invisibility is Worse than Failure.” ~ Keith Ferrazzi, author, Never Eat Alone Build your network before you need it! 3 © Exceleration Partners 2011 ERATION PARTNERS
  • 4. What is Networking? net•work•ing (nĕt’ wûrk iŋ’) ► n. 1. the developing of contacts or exchanging of information with others in an informal setting, as to further a career Source: Webster’s New World Dictionary, Third Edition 4 © Exceleration Partners 2011 ERATION PARTNERS
  • 5. Networking Purposes To find out what is going on in the marketplace To advance within your current organization To research a new job/career path To do research and obtain advice To build your brand To find a job in the hidden market 5 © Exceleration Partners 2011 ERATION PARTNERS
  • 6. Successful Networking  Is a continuous process  Gets your name out in the marketplace  Shares your goals with those who can potentially help  Allows you to make the contacts needed to obtain an inside track to the company or job of your dreams, even if it isn’t a dream yet  Is a two-way street—you need to give to receive 6 © Exceleration Partners 2011 ERATION PARTNERS
  • 7. A Successful Networker  Makes it a natural process  Keeps it simple  Never “begins” or “ends” the process  Doesn’t keep score  Makes a point to touch base often 7 © Exceleration Partners 2011 ERATION PARTNERS
  • 8. How Jobs Are Filled Hidden Job Market Hidden Job Market Positions filled by: 75%  Networking Public Job Market  Internal hires (Advertised) 25%  Search firms 8 © Exceleration Partners 2011 ERATION PARTNERS
  • 9. Types of Networking Passive Networking: • Being seen every day--meetings, in the lunchroom, in the hallway, etc. • Passively posting updates on social media VS. Active Networking: • Actively setting a plan in motion--setting up meetings with individuals, attending specific meetings, using social media to find and meet people, etc. 9 © Exceleration Partners 2011 ERATION PARTNERS
  • 10. Explode the Myth Networking is not complicated… – Observe. – Ask questions. – Listen well. – Know your story--accurately articulate who you are. …it just takes focus and action! 10 © Exceleration Partners 2011 ERATION PARTNERS
  • 11. Who Do You Network With? • People you know inside of your organization — your boss, co-workers and clients • People you know inside other organizations that you admire • Individuals that are members of target professional organizations • Anyone else that can provide fresh points of view and ideas 11 © Exceleration Partners 2011 ERATION PARTNERS
  • 12. The 1st Key…Your Story Who are you? What do you Skills know how to Job do? History Passions & Lessons How do you do Interests Learned Core Themes Your Story what you do? Personal World How View Who do you do people it for? see Professional Gifts you Why do you do what you do? ERATION 12 © Exceleration Partners 2011 PARTNERS
  • 13. Common Obstacles Private Professional Story Public Professional Story 13 © Exceleration Partners 2011 ERATION PARTNERS
  • 14. Making Sense of Your Story 14 © Exceleration Partners 2011 ERATION PARTNERS
  • 15. Making Sense of Your Story Are you making a: • Slight rewrite • New chapter in an existing book • Whole new book • Two separate books 15 © Exceleration Partners 2011 ERATION PARTNERS
  • 16. Your 2nd Key…How Are You Going To DoIt? In Social Person Media 16 © Exceleration Partners 2011 ERATION PARTNERS
  • 17. The Power of Social Media Have you “Googled” yourself lately? • You are being “Googled” all the time • You may be surprised what you find • The internet is a permanent record that can not be erased • You need to manage what is put on the web so you can build your brand in the way you intend 17 © Exceleration Partners 2011 ERATION PARTNERS
  • 18. Which to Choose? etc... 18 18 © Exceleration Partners 2011 ERATION PARTNERS
  • 19. For Each Social Media, Choose…. • Your specific strategy and purpose for connecting • Who are you going to connect with • What type of information you are going to share • Frequency of sharing information 19 © Exceleration Partners 2011 ERATION PARTNERS
  • 20. Linkedin Basics • Build your profile - Picture - Certificates - Summary - Education - Experience - Recommendations • Join groups • Add an Amazon reading list • Upload Slide Share presentations • Show events • Post updates • Connect to Twitter 20 © Exceleration Partners 2011 ERATION PARTNERS
  • 21. Ways to Use LinkedIn • Researching individuals. • Researching companies. • Researching groups. • Looking for jobs. • Promoting yourself. • Pinging connections and staying in touch. • Keeping notes about contacts. 21 © Exceleration Partners 2011 ERATION PARTNERS
  • 22. What Would You do? • Happy with current role, always looking to move ahead if the right opportunity arises. • Ready for a job change, actively pursuing new opportunities. • Attending a meeting where certain people you want to meet will be attending. 22 © Exceleration Partners 2011 ERATION PARTNERS
  • 23. Keeping it Personal • Great relationships are not created simply by electronic communications • You may have “friends” and “connections”, but to really connect, you need to know something about them • People do things for people they know and trust • How might you keep it personal? 23 © Exceleration Partners 2011 ERATION PARTNERS
  • 24. Keep Your Networking Real • Your network is a patchwork of your entire life. • You should guard your network with your life. • The time you spend on nurturing, maintaining and documenting is an investment. • Your memory is not big enough for your network. 24 © Exceleration Partners 2011 ERATION PARTNERS
  • 25. Thank You! For More Information Contact: Marty Murphy, CPCU, CMC Senior Partner Exceleration Partners 404-817-3685 marty@excelerationpartners.com 25 © Exceleration Partners 2011 ERATION PARTNERS