Digital marketinghead-firstPart 1: Marketing your organisation@precedentau   #PrecSem
Digital marketinghead-firstPart 1: Marketing your organisation@precedentcomms   #PrecSem
digital marketing done right@precedentcomms   #PrecSem
digital marketing must match yourindividual problems and culturebecause without a custom fit, you’remissing the point.@pre...
individual problems and culturebecause without a custom fit, you aremissing the point.@precedentcomms   #PrecSem
“Why doesn’t our site work on my new iPad? We should really make an app.”@precedentcomms   #PrecSem
“Why doesn’t our site work on my new iPad? We should really make an app.”@precedentcomms   #PrecSem
“Big brands get to do all the adventurous stuff online. Others can barely tweet.”@precedentcomms   #PrecSem
“Big brands get to do all the adventurous stuff offline. The web follows after.”@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
four tactics to victory@precedentcomms   #PrecSem
Tactic 1: SEO Long-term influence and growth. Great effort with great effect.@precedentcomms   #PrecSem
Tactic 1: SEO Long-term influence and growth. Great effort with great effect.@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects.@precedentcomms   #PrecSem
Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects.@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins.@precedentcomms   #Pr...
Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins.@precedentcomms   #Pr...
@precedentcomms   #PrecSem
- Product Listing Ads - Click to Call Ads - Bottom of Page Ads - Mega Site Links - Social Ad Extensions -Remarketing - Map...
Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes.@precedentcomms   #Prec...
Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes.@precedentcomms   #Prec...
digital marketing must match yourindividual problems and culturebecause without a custom fit, you’remissing the point.@pre...
digital marketing must match yourindividual problems and culturebecause without a custom fit, you aremissing the point.@pr...
Military strategy “Forewarned, forearmed; to be prepared is half the victory.”@precedentcomms   #PrecSem
Tactic 1: SEO Long-term influence and growth. Great effort with great effect.@precedentcomms   #PrecSem
SEO SEO missions  “People know us for x but not y.”  “Certain people don’t know us.”  “People go to competitors.”  “No one...
Audience SEO missions Tactic 1:we drive more traffic to “How do SEO  the website?”  “How do we raise the profile of our  p...
Tactic 1: SEO@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
SEO results Tactic 1: SEO for all top Top search result  animal related key phrases  Nearly 13 million views for  the cost...
Audience SEO missions Tactic 1:we drive more traffic to “How do SEO  the website?”@precedentcomms   #PrecSem
Audience SEO missions Tactic 1:we raise the profile of our “How do SEO  podcasts on iTunes U?”@precedentcomms   #PrecSem
Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects.@precedentcomms   #PrecSem
Social media missions  “People don’t know us enough.” Tactic 1: SEO  “People don’t use us enough.”  “Our audiences need to...
Audience Social media missions  “We could provide daily advice.” Tactic 1: SEO  “Members don’t use all the benefits.”  “Me...
Tactic 1: SEO@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
Tactic 1: SEO@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
Tactic 1: SEO@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
Social media result Tactic 1: SEO Lloyds: Better security, customer  satisfaction & efficiency  ASOS: 1.7 million VERY  ac...
Social media result Tactic 1: SEO Lloyds: Better security, customer  satisfaction & efficiency  ASOS: 1.7 million VERY  ac...
Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins.@precedentcomms   #Pr...
PPC missions  “We’re about to do a launch.” Tactic 1: SEO  “We’ve got a market to fill.”  “We need aggressive SEO.”  “We h...
Audience PPC missions  “How do we recruit new members?” Tactic 1: SEO  “How do we increase our  fundraising with paid adve...
Tactic 1: SEO@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
PPC results Tactic 1: SEO sites 415 participating  36 million impressions  300% increase in donations  compared to same pe...
PPC results Tactic 1: SEO sites 415 participating  36 million impressions  300% increase in donations  compared to same pe...
Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes.@precedentcomms   #Prec...
Email missions “There are so many things Tactic 1: SEO our customers could be doing!”  “There are so many things  our cust...
Audience Email missions  “How do we get people to renew Tactic 1: SEO  their subscription?”  “Our email CTR is really low....
Tactic 1: SEO@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
Email results Tacticincrease in site 400% 1: SEO  visits during Alzheimer’s  Awareness Month.@precedentcomms   #PrecSem
Email results Tacticincrease in site 400% 1: SEO  visits during Alzheimer’s  Awareness Month.@precedentcomms   #PrecSem
digital marketing must match yourindividual problems and culturebecause without a custom fit, you’remissing the point.@pre...
digital marketing can match yourindividual problems and culturebecause it’s designed to be custom fit.@precedentcomms   #P...
end of part 1@precedentcomms   #PrecSem
Digital marketinghead-firstPart 2: Creating integrated campaigns@precedentau   #PrecSem
campaigns done right@precedentau   #PrecSem
campaigns are the only way to marketdigitally because without targetingyou’re just paying to spam.@precedentau   #PrecSem
campaigns are the way to marketdigitally because without targetingyou’re just paying to spam.@precedentau   #PrecSem
It’s 2011 and the question is: How do you market to this?@precedentau   #PrecSem
@precedentau #PrecSem@precedentcomms #PrecSem
@precedentau #PrecSem@precedentcomms #PrecSem
The landscape, audience, proposition – everything had changed.@precedentau   #PrecSem
Cardiff University had to change its strategy and fast, or risk the greatest losses.@precedentau   #PrecSem
Strategy without tactics is      the slowest route to victory.      Tactics without strategy is      the noise before defe...
The Mission      The Climate      The Ground      The Leadership      The Method@precedentau   #PrecSem
The Mission      The Climate      The Ground      The Leadership      The Method@precedentau   #PrecSem
The Mission:      Who is your target      and what is your      objective?@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
The Mission      The Climate      The Ground      The Leadership      The Method@precedentau   #PrecSem
The Climate:      What’s the competitive      landscape? What’s the      behaviour of the      target users?@precedentau  ...
@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
The Mission      The Climate      The Ground      The Leadership      The Method@precedentau   #PrecSem
The Ground:      Is the territory familiar?      Is it familiar to the      competition?@precedentau   #PrecSem
@precedentau   #PrecSem
@precedentau   #PrecSem
The Mission      The Climate      The Ground      The Leadership      The Method@precedentau   #PrecSem
The Leadership:      How will it be managed?      Who will plan and      carry out actions?@precedentau   #PrecSem
@precedentcomms   #PrecSem
@precedentcomms   #PrecSem
The Mission      The Climate      The Ground      The Leadership      The Method@precedentcomms   #PrecSem
The Method:      What tactics will be      used and why?      How will you handle      the response?@precedentcomms   #Pre...
The Method: Which tactics will be used? How will they be planned and implemented?@precedentcomms   #PrecSem
The Method: Which tactics will be used? How will they be planned and implemented?@precedentcomms   #PrecSem
@precedentau   #PrecSem
@precedentau #PrecSem
@precedentau   #PrecSem
It’s 2012 and the question is: Did it work?@precedentau #PrecSem
UK-wide press coverage and celebrity endorsement.@precedentau   #PrecSem
Over 1200 subscribers actively engaged on Facebook.@precedentau #PrecSem
UK application decline: 7 per cent Cardiff University: 4 per cent (despite predictions we’d be hit harder than any other i...
THRIVE is now the permanent UG recruitment brand (and the Schools are all on-board!)@precedentau   #PrecSem
The Method:   Which tactics will be used?   How will they be planned   and implemented?@precedentau   #PrecSem
@precedentau   #PrecSem
campaigns are the only way to marketdigitally because without targetingyou’re just paying to spam.@precedentau   #PrecSem
campaigns are the only way to marketdigitally because with targeting youcan target and adapt.@precedentau #PrecSem
So, what is user experience (UX)?  How a person feels about using a product, system or service@precedentau #PrecSem
UX is not ...  Just about interface design  Just about usability  Just about your users  Just about technology  Just about...
Visibility                 Reputation                Orientation                  Retention                Interaction    ...
what’s your next digital marketingmission?@precedentcomms   #PrecSem
man your next digital marketingmission@precedentcomms   #PrecSem
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
digital marketing must match your individual problems and culture because without a custom fit, you are missing the point....
80 experts                                strategy & research                        branding & communications digital mar...
6 sectors                          membership digital marketing must match your                           government      ...
5 offices                          Melbourne                               Perth digital marketing must match your        ...
22 years                        experience                           quality digital marketing must match your            ...
@precedentau #PrecSem
Find our Precedent group   @Precedentau for industry      on LinkedIn to find out    trends, tips, seminar info      more ...
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Digital Marketing Head-first - Dive in like a pro

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Precedent Seminar
Melbourne, Victoria
18/10/2012

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  • These are some of the social media problems our clients have come to us with – I’m sure some of them will resonate with some of you
  • (Without any media spend whatsoever)
  • Or this…
  • So, starting out with the mission.
  • That’s where we come in!
  • So we should now have a few minutes available for any more questions you’d like to throw at us, or if you’d prefer to have a private chat we can certainly do that afterwards.TAKE QUESTIONSAny more? No, well in that case, we just have one more small thing to ask of you before you head off for the day – on your seats there are some feedback forms and we’d really appreciate it if you’d take a few minutes to fill them in...We genuinely do review them after each seminar and use the feedback to improve future ones. So it’s immensely valuable.
  • Digital Marketing Head-first - Dive in like a pro

    1. 1. Digital marketinghead-firstPart 1: Marketing your organisation@precedentau #PrecSem
    2. 2. Digital marketinghead-firstPart 1: Marketing your organisation@precedentcomms #PrecSem
    3. 3. digital marketing done right@precedentcomms #PrecSem
    4. 4. digital marketing must match yourindividual problems and culturebecause without a custom fit, you’remissing the point.@precedentcomms #PrecSem
    5. 5. individual problems and culturebecause without a custom fit, you aremissing the point.@precedentcomms #PrecSem
    6. 6. “Why doesn’t our site work on my new iPad? We should really make an app.”@precedentcomms #PrecSem
    7. 7. “Why doesn’t our site work on my new iPad? We should really make an app.”@precedentcomms #PrecSem
    8. 8. “Big brands get to do all the adventurous stuff online. Others can barely tweet.”@precedentcomms #PrecSem
    9. 9. “Big brands get to do all the adventurous stuff offline. The web follows after.”@precedentcomms #PrecSem
    10. 10. @precedentcomms #PrecSem
    11. 11. @precedentcomms #PrecSem
    12. 12. @precedentcomms #PrecSem
    13. 13. four tactics to victory@precedentcomms #PrecSem
    14. 14. Tactic 1: SEO Long-term influence and growth. Great effort with great effect.@precedentcomms #PrecSem
    15. 15. Tactic 1: SEO Long-term influence and growth. Great effort with great effect.@precedentcomms #PrecSem
    16. 16. @precedentcomms #PrecSem
    17. 17. @precedentcomms #PrecSem
    18. 18. @precedentcomms #PrecSem
    19. 19. Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects.@precedentcomms #PrecSem
    20. 20. Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects.@precedentcomms #PrecSem
    21. 21. @precedentcomms #PrecSem
    22. 22. @precedentcomms #PrecSem
    23. 23. Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins.@precedentcomms #PrecSem
    24. 24. Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins.@precedentcomms #PrecSem
    25. 25. @precedentcomms #PrecSem
    26. 26. - Product Listing Ads - Click to Call Ads - Bottom of Page Ads - Mega Site Links - Social Ad Extensions -Remarketing - Map/Location Ad Extensions - Chat Ads - Email Ads@precedentcomms #PrecSem
    27. 27. Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes.@precedentcomms #PrecSem
    28. 28. Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes.@precedentcomms #PrecSem
    29. 29. digital marketing must match yourindividual problems and culturebecause without a custom fit, you’remissing the point.@precedentcomms #PrecSem
    30. 30. digital marketing must match yourindividual problems and culturebecause without a custom fit, you aremissing the point.@precedentcomms #PrecSem
    31. 31. Military strategy “Forewarned, forearmed; to be prepared is half the victory.”@precedentcomms #PrecSem
    32. 32. Tactic 1: SEO Long-term influence and growth. Great effort with great effect.@precedentcomms #PrecSem
    33. 33. SEO SEO missions “People know us for x but not y.” “Certain people don’t know us.” “People go to competitors.” “No one knows us. We’re so alone.”@precedentcomms #PrecSem
    34. 34. Audience SEO missions Tactic 1:we drive more traffic to “How do SEO the website?” “How do we raise the profile of our podcasts on iTunes U?”@precedentcomms #PrecSem
    35. 35. Tactic 1: SEO@precedentcomms #PrecSem
    36. 36. @precedentcomms #PrecSem
    37. 37. @precedentcomms #PrecSem
    38. 38. @precedentcomms #PrecSem
    39. 39. @precedentcomms #PrecSem
    40. 40. @precedentcomms #PrecSem
    41. 41. @precedentcomms #PrecSem
    42. 42. SEO results Tactic 1: SEO for all top Top search result animal related key phrases Nearly 13 million views for the cost of one email@precedentcomms #PrecSem
    43. 43. Audience SEO missions Tactic 1:we drive more traffic to “How do SEO the website?”@precedentcomms #PrecSem
    44. 44. Audience SEO missions Tactic 1:we raise the profile of our “How do SEO podcasts on iTunes U?”@precedentcomms #PrecSem
    45. 45. Tactic 2: Social Media Win hearts and minds. Small effort for short lived effects.@precedentcomms #PrecSem
    46. 46. Social media missions “People don’t know us enough.” Tactic 1: SEO “People don’t use us enough.” “Our audiences need to meet.” “Our audience don’t work for us.”@precedentcomms #PrecSem
    47. 47. Audience Social media missions “We could provide daily advice.” Tactic 1: SEO “Members don’t use all the benefits.” “Members can swap advice.” “They should refer their colleagues.”@precedentcomms #PrecSem
    48. 48. Tactic 1: SEO@precedentcomms #PrecSem
    49. 49. @precedentcomms #PrecSem
    50. 50. Tactic 1: SEO@precedentcomms #PrecSem
    51. 51. @precedentcomms #PrecSem
    52. 52. @precedentcomms #PrecSem
    53. 53. @precedentcomms #PrecSem
    54. 54. @precedentcomms #PrecSem
    55. 55. Tactic 1: SEO@precedentcomms #PrecSem
    56. 56. @precedentcomms #PrecSem
    57. 57. @precedentcomms #PrecSem
    58. 58. Social media result Tactic 1: SEO Lloyds: Better security, customer satisfaction & efficiency ASOS: 1.7 million VERY active ambassadors@precedentcomms #PrecSem
    59. 59. Social media result Tactic 1: SEO Lloyds: Better security, customer satisfaction & efficiency ASOS: 1.7 million VERY active ambassadors@precedentcomms #PrecSem
    60. 60. Tactic 3: PPC advertising Needed for aggressive SEO invasions. Targeted for focused, short-term wins.@precedentcomms #PrecSem
    61. 61. PPC missions “We’re about to do a launch.” Tactic 1: SEO “We’ve got a market to fill.” “We need aggressive SEO.” “We have a specific problem.”@precedentcomms #PrecSem
    62. 62. Audience PPC missions “How do we recruit new members?” Tactic 1: SEO “How do we increase our fundraising with paid advertising?”@precedentcomms #PrecSem
    63. 63. Tactic 1: SEO@precedentcomms #PrecSem
    64. 64. @precedentcomms #PrecSem
    65. 65. @precedentcomms #PrecSem
    66. 66. @precedentcomms #PrecSem
    67. 67. @precedentcomms #PrecSem
    68. 68. @precedentcomms #PrecSem
    69. 69. @precedentcomms #PrecSem
    70. 70. @precedentcomms #PrecSem
    71. 71. PPC results Tactic 1: SEO sites 415 participating 36 million impressions 300% increase in donations compared to same period@precedentcomms #PrecSem
    72. 72. PPC results Tactic 1: SEO sites 415 participating 36 million impressions 300% increase in donations compared to same period@precedentcomms #PrecSem
    73. 73. Tactic 4: Email marketing Squeeze existing users. So targeted you can see the whites of their eyes.@precedentcomms #PrecSem
    74. 74. Email missions “There are so many things Tactic 1: SEO our customers could be doing!” “There are so many things our customers should know!”@precedentcomms #PrecSem
    75. 75. Audience Email missions “How do we get people to renew Tactic 1: SEO their subscription?” “Our email CTR is really low. How do we make them more interesting?”@precedentcomms #PrecSem
    76. 76. Tactic 1: SEO@precedentcomms #PrecSem
    77. 77. @precedentcomms #PrecSem
    78. 78. @precedentcomms #PrecSem
    79. 79. @precedentcomms #PrecSem
    80. 80. Email results Tacticincrease in site 400% 1: SEO visits during Alzheimer’s Awareness Month.@precedentcomms #PrecSem
    81. 81. Email results Tacticincrease in site 400% 1: SEO visits during Alzheimer’s Awareness Month.@precedentcomms #PrecSem
    82. 82. digital marketing must match yourindividual problems and culturebecause without a custom fit, you’remissing the point.@precedentcomms #PrecSem
    83. 83. digital marketing can match yourindividual problems and culturebecause it’s designed to be custom fit.@precedentcomms #PrecSem
    84. 84. end of part 1@precedentcomms #PrecSem
    85. 85. Digital marketinghead-firstPart 2: Creating integrated campaigns@precedentau #PrecSem
    86. 86. campaigns done right@precedentau #PrecSem
    87. 87. campaigns are the only way to marketdigitally because without targetingyou’re just paying to spam.@precedentau #PrecSem
    88. 88. campaigns are the way to marketdigitally because without targetingyou’re just paying to spam.@precedentau #PrecSem
    89. 89. It’s 2011 and the question is: How do you market to this?@precedentau #PrecSem
    90. 90. @precedentau #PrecSem@precedentcomms #PrecSem
    91. 91. @precedentau #PrecSem@precedentcomms #PrecSem
    92. 92. The landscape, audience, proposition – everything had changed.@precedentau #PrecSem
    93. 93. Cardiff University had to change its strategy and fast, or risk the greatest losses.@precedentau #PrecSem
    94. 94. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, Art of War@precedentau #PrecSem
    95. 95. The Mission The Climate The Ground The Leadership The Method@precedentau #PrecSem
    96. 96. The Mission The Climate The Ground The Leadership The Method@precedentau #PrecSem
    97. 97. The Mission: Who is your target and what is your objective?@precedentau #PrecSem
    98. 98. @precedentau #PrecSem
    99. 99. @precedentau #PrecSem
    100. 100. The Mission The Climate The Ground The Leadership The Method@precedentau #PrecSem
    101. 101. The Climate: What’s the competitive landscape? What’s the behaviour of the target users?@precedentau #PrecSem
    102. 102. @precedentau #PrecSem
    103. 103. @precedentau #PrecSem
    104. 104. @precedentau #PrecSem
    105. 105. @precedentau #PrecSem
    106. 106. @precedentau #PrecSem
    107. 107. @precedentau #PrecSem
    108. 108. @precedentau #PrecSem
    109. 109. The Mission The Climate The Ground The Leadership The Method@precedentau #PrecSem
    110. 110. The Ground: Is the territory familiar? Is it familiar to the competition?@precedentau #PrecSem
    111. 111. @precedentau #PrecSem
    112. 112. @precedentau #PrecSem
    113. 113. The Mission The Climate The Ground The Leadership The Method@precedentau #PrecSem
    114. 114. The Leadership: How will it be managed? Who will plan and carry out actions?@precedentau #PrecSem
    115. 115. @precedentcomms #PrecSem
    116. 116. @precedentcomms #PrecSem
    117. 117. The Mission The Climate The Ground The Leadership The Method@precedentcomms #PrecSem
    118. 118. The Method: What tactics will be used and why? How will you handle the response?@precedentcomms #PrecSem
    119. 119. The Method: Which tactics will be used? How will they be planned and implemented?@precedentcomms #PrecSem
    120. 120. The Method: Which tactics will be used? How will they be planned and implemented?@precedentcomms #PrecSem
    121. 121. @precedentau #PrecSem
    122. 122. @precedentau #PrecSem
    123. 123. @precedentau #PrecSem
    124. 124. It’s 2012 and the question is: Did it work?@precedentau #PrecSem
    125. 125. UK-wide press coverage and celebrity endorsement.@precedentau #PrecSem
    126. 126. Over 1200 subscribers actively engaged on Facebook.@precedentau #PrecSem
    127. 127. UK application decline: 7 per cent Cardiff University: 4 per cent (despite predictions we’d be hit harder than any other institute)@precedentau #PrecSem
    128. 128. THRIVE is now the permanent UG recruitment brand (and the Schools are all on-board!)@precedentau #PrecSem
    129. 129. The Method: Which tactics will be used? How will they be planned and implemented?@precedentau #PrecSem
    130. 130. @precedentau #PrecSem
    131. 131. campaigns are the only way to marketdigitally because without targetingyou’re just paying to spam.@precedentau #PrecSem
    132. 132. campaigns are the only way to marketdigitally because with targeting youcan target and adapt.@precedentau #PrecSem
    133. 133. So, what is user experience (UX)? How a person feels about using a product, system or service@precedentau #PrecSem
    134. 134. UX is not ... Just about interface design Just about usability Just about your users Just about technology Just about content@precedentau #PrecSem
    135. 135. Visibility Reputation Orientation Retention Interaction Extension@precedentau #PrecSem
    136. 136. what’s your next digital marketingmission?@precedentcomms #PrecSem
    137. 137. man your next digital marketingmission@precedentcomms #PrecSem
    138. 138. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    139. 139. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    140. 140. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    141. 141. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    142. 142. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    143. 143. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    144. 144. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    145. 145. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    146. 146. digital marketing must match your individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
    147. 147. 80 experts strategy & research branding & communications digital marketing must match your user centred design development & hosting individual problems and culture digital marketing because without a custom fit, you are missing the point.@precedentau #PrecSem
    148. 148. 6 sectors membership digital marketing must match your government education individual problems and culture health not for profit because without a custom fit, you are destinations missing the point.@precedentau #PrecSem
    149. 149. 5 offices Melbourne Perth digital marketing must match your London Edinburgh individual problems and culture Cardiff because without a custom, you are missing the point.@precedentau #PrecSem
    150. 150. 22 years experience quality digital marketing must match your stability loyalty individual problems and culture results because without a custom fit, you are missing the point.@precedentau #PrecSem
    151. 151. @precedentau #PrecSem
    152. 152. Find our Precedent group @Precedentau for industry on LinkedIn to find out trends, tips, seminar info more about our seminars, and other insider stuff and digital marketing must match your share ideas and quiz the Precedent team. tweet today with #PrecSem. individual problems and culture because without a custom fit, you are missing the point.@precedentau #PrecSem
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