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  • 1. 100 YEARS OF FASHION A very Brief History
  • 2. 1920’S
  • 3. EVENTS 1920’S
    • Post WW1, Paris Influence
    • Women’s Vote
    • Prohibition
    • Talking Movies
    • Increasing Prosperity
    • Modern Art, music, literature
    • Birth of Sportswear
  • 4. PUBLIC REACTIONS – 1920’S
    • Daring looks and behavior
    • Freedom for the body
    • Short hair styles
    • Women begin to smoke
    • Dancing (Charleston)
  • 5. FASHION TRENDS – 1920’S
    • Chemise Dresses
    • Short skirts
    • T-strap shoes
    • Cloche hats
    • Costume looks
    • Long strands of beads
  • 6. DESIGNERS – 1920’S
    • Madeleine Vionnet
    • Jean Patou
    • Edward Molyneaux
    • Coco Channel
    • Norman Hartnell
    • Jeanne Lanvin
  • 7. 1930’S
  • 8. EVENTS – 1930’S
    • Depression era
    • Unemployment, little $
    • Hollywood influence; stars and designers
    • Rayon and acetate fabrics
    • Big bands, swing music
  • 9. PUBLIC REACTIONS – 1930’S
    • Frugality, conservatism
    • “ The little woman”
    • “ Make do” attitude
  • 10. FASHION TRENDS 1930’S
    • Soft looks, light fabrics
    • Long hems, bias cuts
    • Big hats, big brims
    • Fox fur-collared coats
    • Wraps
    • Platform shoes
    • Broad shouldered jackets
  • 11. 1930’S DESIGNERS
    • Madame Gres
    • Elsa Schiaparelli
    • Vera Maxwell
    • Mainbocher
    • Jean Dresses
  • 12. 1940’S
  • 13. EVENTS – 1940’S
    • World War II: government restrictions
    • Shortage of materials
    • Emergence of American designers
    • Exit France as fashion source
    • Crooners: Crosby, Sinatra
    • Radio, records
    • Dior – 1947 “New Look”
  • 14. 1940’S - PUBLIC REACTIONS
    • Women take men’s jobs
    • Glamour, pinup girls
    • Strong nationalism
    • Common cause philosophy
  • 15. FASHION TRENDS 1940’S
    • Mannish suits, tailored , peplum jackets
    • Padded shoulders
    • Knee-length straight skirts
    • Soft, shoulder-length hair
    • ¾ length coats
    • Debut of the bikini
  • 16. 1940’S DESIGNERS
    • Claire McCardell
    • Norman Norell
    • Christian Dior
    • Cristobal Balenciaga
    • Bonnie Cashin
    • Adrian
    • Pauline Trigere
    • Nina Ricci
  • 17. 1950’S
  • 18. EVENTS – 1950’S
    • Baby boom – population increasing
    • Korean war
    • Move to suburbs
    • Income rising
    • More imports
    • Improved transportation, communications (TV)
    • Birth of Rock ‘n’ roll
    • More synthetics, finishes
  • 19. 1950’S - PUBLIC REACTIONS
    • Buy new homes, appliances
    • Conformity
    • Improved quality of family life
    • Increased leisure time used for sports & recreation
    • The station wagon
  • 20. FASHION TRENDS 1950’S
    • Classics – shirtwaist dress
    • Sweater sets
    • Unisex looks
    • Sportswear
    • Ivy League look: button- down shirts, skinny ties, gray flannel suit
    • Car coats
    • Capri pants
  • 21. 1950’S DESIGNERS
    • Hubert de Givenchy
    • Mary Quant
    • Yves Saint Laurent
    • James Galanos
    • Donald Brooks
    • Gucci
    • Missoni
  • 22. 1960’S
  • 23. EVENTS – 1960’S
    • Rise of shopping centers, boutiques
    • New technology – stretch fabrics
    • Designer names
    • Civil rights movement
    • Woodstock
    • Vietnam war; antiwar movement
    • London influence: The Beatles, Twiggy, Mod
  • 24. 1960’S - PUBLIC REACTIONS
    • New sexual freedom
    • Experimental in fashion
    • Antiestablishment attitudes
    • Generation gap
    • Divorce, singles
    • Drug experimentation
    • Identity seeking, new values
  • 25. FASHION TRENDS 1960’S
    • Jeans
    • Miniskirts
    • Knits, polyesther
    • Ethnic clothing & crafts
    • Wild use of color patterns
    • Long hair, wigs
    • Vinyl, synthetic fabrics
    • Turtlenecks, wide ties, Nehru jackets, golf coordinates
  • 26. 1960’S DESIGNERS
    • Andre Courreges
    • Pierre Cardin
    • Anne Klein
    • Geoffrey Beene
    • Halston
    • Rudi Gernreich
    • Emilio Pucci
    • Valentino
    • Emanuel Ungaro
  • 27. 1970’S
  • 28. EVENTS – 1970’S
    • Equal Rights, Women’s Lib
    • Women working outside the home
    • Ecology, conservation
    • Stabilizing economy
    • End of Vietnam War
    • Disco dancing, clubs
    • Consumerism
  • 29. 1970’S - PUBLIC REACTIONS
    • Individualism
    • Back to nature, health foods, natural fibers
    • Urban renewal, interest in cities & their problems
    • Equal Rights Amendment
    • Overseas manufacturing
  • 30. FASHION TRENDS 1970’S
    • Pantsuits / women
    • Leisure suits / men
    • Jeans: bell bottoms, straight & tapered leg
    • T-shirts, tank tops, boots
    • Classic blazer, shirt, investment clothing
    • Hot pants
    • Romantic looks
  • 31. 1970’S DESIGNERS
    • Bill Blass
    • Ralph Lauren
    • Zandra Rhodes
    • Giorgio Armani
    • Calvin Klein
    • Vivienne Westwood
    • Betsy Johnson
    • Oscar de la Renta
    • Bob Mackie
    • Norma Kamali
  • 32. 1980’S
  • 33. EVENTS – 1980’S
    • Computer explosion
    • Music videos
    • Yuppies
    • Two income families
    • New baby boom
    • Moves: Fame, Flashdance
    • Birth of MTV
    • Licensing arrangements
  • 34. 1980’S - PUBLIC REACTIONS
    • Buy home computers
    • Michael Jackson, youth hero
    • Entrepreneurship
    • Day-care centers
    • Graffiti art
    • London influence – Punk, Boy George, Culture Club
    • Patriotism
    • Proliferation of malls
  • 35. FASHION TRENDS 1980’S
    • Punk hairdos
    • Androgynous dressing
    • Torn clothes fad
    • Hats return for everyone
    • Backpacks as fashion
    • Tailored suits and classic dressing
    • Sneakers for everyday wear
  • 36. 1980’S DESIGNERS
    • Donna Karan
    • Perry Ellis
    • Christian Lacroix
    • Gianni Versace
    • Tommy Hilfiger
    • Issay Miyake
    • Michael Kors
    • Karl Lagerfeld
    • Jean-Paul Gaultier
    • Liz Claiborne
  • 37. 1990’S
  • 38. EVENTS – 1990’S
    • Gulf war
    • Economic recession
    • High-tech industry growth
    • Rise of terrorism
    • NAFTA, GATT
    • Cellular phones proliferate
    • Sex and the City
  • 39. 1990’S - PUBLIC REACTIONS
    • Expansion of companies overseas
    • Business failures, consolidations & takeovers
    • Casual Fridays
    • Proliferation of foreign manufacturing
  • 40. FASHION TRENDS 1990’S
    • Grunge
    • Retro
    • Chunky shoes
    • Rise of vintage
    • Innerwear as outerwear
    • Layering
    • Decade of the supermodel
    • Slip dresses, chinos
    • Image & branding more important than style change
  • 41. 1990’S DESIGNERS
    • Isaac Mizrahi
    • John Galliano
    • Vera Wang
    • Marc Jacobs
    • Prada
    • Alexander McQueen
    • Tom Ford
    • Narcisco Rodriguez
    • Dolce & Gabbana
    • Jil Sander
  • 42. 2000’S
  • 43. EVENTS – 2000’S
    • Expansion of communication technology
    • September 11 th terrorist attacks
    • Emergence of the Euro
  • 44. 2000’S - PUBLIC REACTIONS
    • Online shopping
    • Merchant/vendor data sharing
  • 45. 2000’S – FASHION TRENDS
    • Mixing color, texture and pattern
    • Short layers over long
    • End of haute couture influence
  • 46. 2000’S DESIGNERS
    • Zac Posen
    • Phillip Lim
    • Nicolas Ghesquiere
    • Stella McCartney
    • Proenza Schouler
    • Roberto Cavali
    • Viktor & Rolf
    • Peter Som