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100 YEARS OF FASHION A very Brief History
1920’S
EVENTS 1920’S <ul><li>Post WW1, Paris Influence </li></ul><ul><li>Women’s Vote </li></ul><ul><li>Prohibition </li></ul><ul...
PUBLIC REACTIONS – 1920’S <ul><li>Daring looks and behavior </li></ul><ul><li>Freedom for the body </li></ul><ul><li>Short...
FASHION TRENDS – 1920’S <ul><li>Chemise Dresses </li></ul><ul><li>Short skirts </li></ul><ul><li>T-strap shoes </li></ul><...
DESIGNERS – 1920’S <ul><li>Madeleine Vionnet </li></ul><ul><li>Jean Patou </li></ul><ul><li>Edward Molyneaux </li></ul><ul...
1930’S
EVENTS – 1930’S <ul><li>Depression era </li></ul><ul><li>Unemployment, little $ </li></ul><ul><li>Hollywood influence; sta...
PUBLIC REACTIONS – 1930’S <ul><li>Frugality, conservatism </li></ul><ul><li>“ The little woman” </li></ul><ul><li>“ Make d...
FASHION TRENDS 1930’S <ul><li>Soft looks, light fabrics </li></ul><ul><li>Long hems, bias cuts </li></ul><ul><li>Big hats,...
1930’S DESIGNERS <ul><li>Madame Gres </li></ul><ul><li>Elsa Schiaparelli </li></ul><ul><li>Vera Maxwell </li></ul><ul><li>...
1940’S
EVENTS – 1940’S <ul><li>World War II: government restrictions </li></ul><ul><li>Shortage of materials </li></ul><ul><li>Em...
1940’S - PUBLIC REACTIONS  <ul><li>Women take men’s jobs </li></ul><ul><li>Glamour, pinup girls </li></ul><ul><li>Strong n...
FASHION TRENDS 1940’S <ul><li>Mannish suits, tailored , peplum jackets </li></ul><ul><li>Padded shoulders </li></ul><ul><l...
1940’S DESIGNERS <ul><li>Claire McCardell </li></ul><ul><li>Norman Norell </li></ul><ul><li>Christian Dior </li></ul><ul><...
1950’S
EVENTS – 1950’S <ul><li>Baby boom – population increasing </li></ul><ul><li>Korean war </li></ul><ul><li>Move to suburbs <...
1950’S - PUBLIC REACTIONS  <ul><li>Buy new homes, appliances </li></ul><ul><li>Conformity </li></ul><ul><li>Improved quali...
FASHION TRENDS 1950’S <ul><li>Classics – shirtwaist dress </li></ul><ul><li>Sweater sets </li></ul><ul><li>Unisex looks </...
1950’S DESIGNERS <ul><li>Hubert de Givenchy </li></ul><ul><li>Mary Quant </li></ul><ul><li>Yves Saint Laurent </li></ul><u...
1960’S
EVENTS – 1960’S <ul><li>Rise of shopping centers, boutiques </li></ul><ul><li>New technology – stretch fabrics </li></ul><...
1960’S - PUBLIC REACTIONS  <ul><li>New sexual freedom </li></ul><ul><li>Experimental in fashion </li></ul><ul><li>Antiesta...
FASHION TRENDS 1960’S <ul><li>Jeans </li></ul><ul><li>Miniskirts </li></ul><ul><li>Knits, polyesther </li></ul><ul><li>Eth...
1960’S DESIGNERS <ul><li>Andre Courreges </li></ul><ul><li>Pierre Cardin </li></ul><ul><li>Anne Klein </li></ul><ul><li>Ge...
1970’S
EVENTS – 1970’S <ul><li>Equal Rights, Women’s Lib </li></ul><ul><li>Women working outside the home </li></ul><ul><li>Ecolo...
1970’S - PUBLIC REACTIONS  <ul><li>Individualism </li></ul><ul><li>Back to nature, health foods, natural fibers </li></ul>...
FASHION TRENDS 1970’S <ul><li>Pantsuits / women </li></ul><ul><li>Leisure suits / men </li></ul><ul><li>Jeans: bell bottom...
1970’S DESIGNERS <ul><li>Bill Blass </li></ul><ul><li>Ralph Lauren </li></ul><ul><li>Zandra Rhodes </li></ul><ul><li>Giorg...
1980’S
EVENTS – 1980’S <ul><li>Computer explosion </li></ul><ul><li>Music videos </li></ul><ul><li>Yuppies </li></ul><ul><li>Two ...
1980’S - PUBLIC REACTIONS  <ul><li>Buy home computers </li></ul><ul><li>Michael Jackson, youth hero </li></ul><ul><li>Entr...
FASHION TRENDS 1980’S <ul><li>Punk hairdos </li></ul><ul><li>Androgynous dressing </li></ul><ul><li>Torn clothes fad </li>...
1980’S DESIGNERS <ul><li>Donna Karan </li></ul><ul><li>Perry Ellis </li></ul><ul><li>Christian Lacroix </li></ul><ul><li>G...
1990’S
EVENTS – 1990’S <ul><li>Gulf war  </li></ul><ul><li>Economic recession </li></ul><ul><li>High-tech industry growth </li></...
1990’S - PUBLIC REACTIONS  <ul><li>Expansion of companies overseas </li></ul><ul><li>Business failures, consolidations & t...
FASHION TRENDS 1990’S <ul><li>Grunge </li></ul><ul><li>Retro </li></ul><ul><li>Chunky shoes </li></ul><ul><li>Rise of vint...
1990’S DESIGNERS <ul><li>Isaac Mizrahi </li></ul><ul><li>John Galliano </li></ul><ul><li>Vera Wang </li></ul><ul><li>Marc ...
2000’S
EVENTS – 2000’S <ul><li>Expansion of communication technology </li></ul><ul><li>September 11 th  terrorist attacks </li></...
2000’S - PUBLIC REACTIONS  <ul><li>Online shopping </li></ul><ul><li>Merchant/vendor data sharing </li></ul>
2000’S – FASHION TRENDS  <ul><li>Mixing color, texture and pattern </li></ul><ul><li>Short layers over long </li></ul><ul>...
2000’S DESIGNERS <ul><li>Zac Posen </li></ul><ul><li>Phillip Lim </li></ul><ul><li>Nicolas Ghesquiere </li></ul><ul><li>St...
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100 Years Of Fashion

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Transcript of "100 Years Of Fashion"

  1. 1. 100 YEARS OF FASHION A very Brief History
  2. 2. 1920’S
  3. 3. EVENTS 1920’S <ul><li>Post WW1, Paris Influence </li></ul><ul><li>Women’s Vote </li></ul><ul><li>Prohibition </li></ul><ul><li>Talking Movies </li></ul><ul><li>Increasing Prosperity </li></ul><ul><li>Modern Art, music, literature </li></ul><ul><li>Birth of Sportswear </li></ul>
  4. 4. PUBLIC REACTIONS – 1920’S <ul><li>Daring looks and behavior </li></ul><ul><li>Freedom for the body </li></ul><ul><li>Short hair styles </li></ul><ul><li>Women begin to smoke </li></ul><ul><li>Dancing (Charleston) </li></ul>
  5. 5. FASHION TRENDS – 1920’S <ul><li>Chemise Dresses </li></ul><ul><li>Short skirts </li></ul><ul><li>T-strap shoes </li></ul><ul><li>Cloche hats </li></ul><ul><li>Costume looks </li></ul><ul><li>Long strands of beads </li></ul>
  6. 6. DESIGNERS – 1920’S <ul><li>Madeleine Vionnet </li></ul><ul><li>Jean Patou </li></ul><ul><li>Edward Molyneaux </li></ul><ul><li>Coco Channel </li></ul><ul><li>Norman Hartnell </li></ul><ul><li>Jeanne Lanvin </li></ul>
  7. 7. 1930’S
  8. 8. EVENTS – 1930’S <ul><li>Depression era </li></ul><ul><li>Unemployment, little $ </li></ul><ul><li>Hollywood influence; stars and designers </li></ul><ul><li>Rayon and acetate fabrics </li></ul><ul><li>Big bands, swing music </li></ul>
  9. 9. PUBLIC REACTIONS – 1930’S <ul><li>Frugality, conservatism </li></ul><ul><li>“ The little woman” </li></ul><ul><li>“ Make do” attitude </li></ul>
  10. 10. FASHION TRENDS 1930’S <ul><li>Soft looks, light fabrics </li></ul><ul><li>Long hems, bias cuts </li></ul><ul><li>Big hats, big brims </li></ul><ul><li>Fox fur-collared coats </li></ul><ul><li>Wraps </li></ul><ul><li>Platform shoes </li></ul><ul><li>Broad shouldered jackets </li></ul>
  11. 11. 1930’S DESIGNERS <ul><li>Madame Gres </li></ul><ul><li>Elsa Schiaparelli </li></ul><ul><li>Vera Maxwell </li></ul><ul><li>Mainbocher </li></ul><ul><li>Jean Dresses </li></ul>
  12. 12. 1940’S
  13. 13. EVENTS – 1940’S <ul><li>World War II: government restrictions </li></ul><ul><li>Shortage of materials </li></ul><ul><li>Emergence of American designers </li></ul><ul><li>Exit France as fashion source </li></ul><ul><li>Crooners: Crosby, Sinatra </li></ul><ul><li>Radio, records </li></ul><ul><li>Dior – 1947 “New Look” </li></ul>
  14. 14. 1940’S - PUBLIC REACTIONS <ul><li>Women take men’s jobs </li></ul><ul><li>Glamour, pinup girls </li></ul><ul><li>Strong nationalism </li></ul><ul><li>Common cause philosophy </li></ul>
  15. 15. FASHION TRENDS 1940’S <ul><li>Mannish suits, tailored , peplum jackets </li></ul><ul><li>Padded shoulders </li></ul><ul><li>Knee-length straight skirts </li></ul><ul><li>Soft, shoulder-length hair </li></ul><ul><li>¾ length coats </li></ul><ul><li>Debut of the bikini </li></ul>
  16. 16. 1940’S DESIGNERS <ul><li>Claire McCardell </li></ul><ul><li>Norman Norell </li></ul><ul><li>Christian Dior </li></ul><ul><li>Cristobal Balenciaga </li></ul><ul><li>Bonnie Cashin </li></ul><ul><li>Adrian </li></ul><ul><li>Pauline Trigere </li></ul><ul><li>Nina Ricci </li></ul>
  17. 17. 1950’S
  18. 18. EVENTS – 1950’S <ul><li>Baby boom – population increasing </li></ul><ul><li>Korean war </li></ul><ul><li>Move to suburbs </li></ul><ul><li>Income rising </li></ul><ul><li>More imports </li></ul><ul><li>Improved transportation, communications (TV) </li></ul><ul><li>Birth of Rock ‘n’ roll </li></ul><ul><li>More synthetics, finishes </li></ul>
  19. 19. 1950’S - PUBLIC REACTIONS <ul><li>Buy new homes, appliances </li></ul><ul><li>Conformity </li></ul><ul><li>Improved quality of family life </li></ul><ul><li>Increased leisure time used for sports & recreation </li></ul><ul><li>The station wagon </li></ul>
  20. 20. FASHION TRENDS 1950’S <ul><li>Classics – shirtwaist dress </li></ul><ul><li>Sweater sets </li></ul><ul><li>Unisex looks </li></ul><ul><li>Sportswear </li></ul><ul><li>Ivy League look: button- down shirts, skinny ties, gray flannel suit </li></ul><ul><li>Car coats </li></ul><ul><li>Capri pants </li></ul>
  21. 21. 1950’S DESIGNERS <ul><li>Hubert de Givenchy </li></ul><ul><li>Mary Quant </li></ul><ul><li>Yves Saint Laurent </li></ul><ul><li>James Galanos </li></ul><ul><li>Donald Brooks </li></ul><ul><li>Gucci </li></ul><ul><li>Missoni </li></ul>
  22. 22. 1960’S
  23. 23. EVENTS – 1960’S <ul><li>Rise of shopping centers, boutiques </li></ul><ul><li>New technology – stretch fabrics </li></ul><ul><li>Designer names </li></ul><ul><li>Civil rights movement </li></ul><ul><li>Woodstock </li></ul><ul><li>Vietnam war; antiwar movement </li></ul><ul><li>London influence: The Beatles, Twiggy, Mod </li></ul>
  24. 24. 1960’S - PUBLIC REACTIONS <ul><li>New sexual freedom </li></ul><ul><li>Experimental in fashion </li></ul><ul><li>Antiestablishment attitudes </li></ul><ul><li>Generation gap </li></ul><ul><li>Divorce, singles </li></ul><ul><li>Drug experimentation </li></ul><ul><li>Identity seeking, new values </li></ul>
  25. 25. FASHION TRENDS 1960’S <ul><li>Jeans </li></ul><ul><li>Miniskirts </li></ul><ul><li>Knits, polyesther </li></ul><ul><li>Ethnic clothing & crafts </li></ul><ul><li>Wild use of color patterns </li></ul><ul><li>Long hair, wigs </li></ul><ul><li>Vinyl, synthetic fabrics </li></ul><ul><li>Turtlenecks, wide ties, Nehru jackets, golf coordinates </li></ul>
  26. 26. 1960’S DESIGNERS <ul><li>Andre Courreges </li></ul><ul><li>Pierre Cardin </li></ul><ul><li>Anne Klein </li></ul><ul><li>Geoffrey Beene </li></ul><ul><li>Halston </li></ul><ul><li>Rudi Gernreich </li></ul><ul><li>Emilio Pucci </li></ul><ul><li>Valentino </li></ul><ul><li>Emanuel Ungaro </li></ul>
  27. 27. 1970’S
  28. 28. EVENTS – 1970’S <ul><li>Equal Rights, Women’s Lib </li></ul><ul><li>Women working outside the home </li></ul><ul><li>Ecology, conservation </li></ul><ul><li>Stabilizing economy </li></ul><ul><li>End of Vietnam War </li></ul><ul><li>Disco dancing, clubs </li></ul><ul><li>Consumerism </li></ul>
  29. 29. 1970’S - PUBLIC REACTIONS <ul><li>Individualism </li></ul><ul><li>Back to nature, health foods, natural fibers </li></ul><ul><li>Urban renewal, interest in cities & their problems </li></ul><ul><li>Equal Rights Amendment </li></ul><ul><li>Overseas manufacturing </li></ul>
  30. 30. FASHION TRENDS 1970’S <ul><li>Pantsuits / women </li></ul><ul><li>Leisure suits / men </li></ul><ul><li>Jeans: bell bottoms, straight & tapered leg </li></ul><ul><li>T-shirts, tank tops, boots </li></ul><ul><li>Classic blazer, shirt, investment clothing </li></ul><ul><li>Hot pants </li></ul><ul><li>Romantic looks </li></ul>
  31. 31. 1970’S DESIGNERS <ul><li>Bill Blass </li></ul><ul><li>Ralph Lauren </li></ul><ul><li>Zandra Rhodes </li></ul><ul><li>Giorgio Armani </li></ul><ul><li>Calvin Klein </li></ul><ul><li>Vivienne Westwood </li></ul><ul><li>Betsy Johnson </li></ul><ul><li>Oscar de la Renta </li></ul><ul><li>Bob Mackie </li></ul><ul><li>Norma Kamali </li></ul>
  32. 32. 1980’S
  33. 33. EVENTS – 1980’S <ul><li>Computer explosion </li></ul><ul><li>Music videos </li></ul><ul><li>Yuppies </li></ul><ul><li>Two income families </li></ul><ul><li>New baby boom </li></ul><ul><li>Moves: Fame, Flashdance </li></ul><ul><li>Birth of MTV </li></ul><ul><li>Licensing arrangements </li></ul>
  34. 34. 1980’S - PUBLIC REACTIONS <ul><li>Buy home computers </li></ul><ul><li>Michael Jackson, youth hero </li></ul><ul><li>Entrepreneurship </li></ul><ul><li>Day-care centers </li></ul><ul><li>Graffiti art </li></ul><ul><li>London influence – Punk, Boy George, Culture Club </li></ul><ul><li>Patriotism </li></ul><ul><li>Proliferation of malls </li></ul>
  35. 35. FASHION TRENDS 1980’S <ul><li>Punk hairdos </li></ul><ul><li>Androgynous dressing </li></ul><ul><li>Torn clothes fad </li></ul><ul><li>Hats return for everyone </li></ul><ul><li>Backpacks as fashion </li></ul><ul><li>Tailored suits and classic dressing </li></ul><ul><li>Sneakers for everyday wear </li></ul>
  36. 36. 1980’S DESIGNERS <ul><li>Donna Karan </li></ul><ul><li>Perry Ellis </li></ul><ul><li>Christian Lacroix </li></ul><ul><li>Gianni Versace </li></ul><ul><li>Tommy Hilfiger </li></ul><ul><li>Issay Miyake </li></ul><ul><li>Michael Kors </li></ul><ul><li>Karl Lagerfeld </li></ul><ul><li>Jean-Paul Gaultier </li></ul><ul><li>Liz Claiborne </li></ul>
  37. 37. 1990’S
  38. 38. EVENTS – 1990’S <ul><li>Gulf war </li></ul><ul><li>Economic recession </li></ul><ul><li>High-tech industry growth </li></ul><ul><li>Rise of terrorism </li></ul><ul><li>NAFTA, GATT </li></ul><ul><li>Cellular phones proliferate </li></ul><ul><li>Sex and the City </li></ul>
  39. 39. 1990’S - PUBLIC REACTIONS <ul><li>Expansion of companies overseas </li></ul><ul><li>Business failures, consolidations & takeovers </li></ul><ul><li>Casual Fridays </li></ul><ul><li>Proliferation of foreign manufacturing </li></ul>
  40. 40. FASHION TRENDS 1990’S <ul><li>Grunge </li></ul><ul><li>Retro </li></ul><ul><li>Chunky shoes </li></ul><ul><li>Rise of vintage </li></ul><ul><li>Innerwear as outerwear </li></ul><ul><li>Layering </li></ul><ul><li>Decade of the supermodel </li></ul><ul><li>Slip dresses, chinos </li></ul><ul><li>Image & branding more important than style change </li></ul>
  41. 41. 1990’S DESIGNERS <ul><li>Isaac Mizrahi </li></ul><ul><li>John Galliano </li></ul><ul><li>Vera Wang </li></ul><ul><li>Marc Jacobs </li></ul><ul><li>Prada </li></ul><ul><li>Alexander McQueen </li></ul><ul><li>Tom Ford </li></ul><ul><li>Narcisco Rodriguez </li></ul><ul><li>Dolce & Gabbana </li></ul><ul><li>Jil Sander </li></ul>
  42. 42. 2000’S
  43. 43. EVENTS – 2000’S <ul><li>Expansion of communication technology </li></ul><ul><li>September 11 th terrorist attacks </li></ul><ul><li>Emergence of the Euro </li></ul>
  44. 44. 2000’S - PUBLIC REACTIONS <ul><li>Online shopping </li></ul><ul><li>Merchant/vendor data sharing </li></ul>
  45. 45. 2000’S – FASHION TRENDS <ul><li>Mixing color, texture and pattern </li></ul><ul><li>Short layers over long </li></ul><ul><li>End of haute couture influence </li></ul>
  46. 46. 2000’S DESIGNERS <ul><li>Zac Posen </li></ul><ul><li>Phillip Lim </li></ul><ul><li>Nicolas Ghesquiere </li></ul><ul><li>Stella McCartney </li></ul><ul><li>Proenza Schouler </li></ul><ul><li>Roberto Cavali </li></ul><ul><li>Viktor & Rolf </li></ul><ul><li>Peter Som </li></ul>
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