WIC Breakfast Series The Impact of Technology on Web 2.0 and Social Computing Maria Murphy Consultant SMS Mgmt & Technology Regional Lead Business Analysis MBA, Grad Dip Mgmt, B.Comm, RN 8 th November 2007

Who has time? Life is really fast paced Busy Time poor Me Working full time Kids, family, friends Fitness Learning and professional development Help is on the way Friends are gathering … a revolution is growing

Life is really fast paced

Busy

Time poor

Me

Working full time

Kids, family, friends

Fitness

Learning and professional development

Help is on the way

Friends are gathering

… a revolution is growing

Web 1.0 Lynx Browser Wars Microsoft FrontPage Sausage Software Mosaic Netscape Altavista ICQ Email Internet Explorer Dreamweaver HTML Adobe PDF

Web 2.0 What is it? AJAX RSS Atom XML XHTML Tagging Folksonomies Podcasting Vodcasting Wikis Blogs REST SOAP API CSS Microformats Search Engine Optimisation (SEO)

Web 2.0 “ Social Computing” AJAX RSS Atom XML XHTML Tagging Folksonomies Podcasting Vodcasting Wikis Blogs REST SOAP API CSS Microformats Search Engine Optimisation (SEO) Sharing Collaboration User-centred Accessibility Joy of use Personalisation Networking Connecting Communicating Wisdom of Crowds

The Social Computing Revolution Instant access to trusted network Access to body of knowledge Communities of practice Experts & gurus Access to friends and their friends and their friends This is “ what networking should be” - linkedIn Leveraging: the power of many The power of permission: trust The power of networks: the friend of my friend is my friend The cost (time, energy): easiest way (anytime, anywhere) to make contact, communicate, share, collaborate with “friends”

Instant access to trusted network

Access to body of knowledge

Communities of practice

Experts & gurus

Access to friends and their friends and their friends

This is “ what networking should be” - linkedIn

Leveraging: the power of many

The power of permission: trust

The power of networks: the friend of my friend is my friend

The cost (time, energy): easiest way (anytime, anywhere) to make contact, communicate, share, collaborate with “friends”

Weapons of the revolution Time poor? Arm yourself with: LinkedIn Twitter Del.icio.us Facebook YouTube

Time poor?

Arm yourself with:

LinkedIn

Twitter

Del.icio.us

Facebook

YouTube

Linked in – know your troops http://www.linkedin.com

Twitter – field communications

del.icio.us – intelligence network http://del.icio.us/murphs

Facebook – command and control www.facebook.com

Key messages Social computing tools can connect people, information and knowledge The connectivity revolution is fostering innovation as it is empowering the individual Use social computing tools in “smart ways” to serve growing user demand to interact directly with government and organisations Remember to concentrate on the “social”-part, not the “computing” part

Social computing tools can connect people, information and knowledge

The connectivity revolution is fostering innovation as it is empowering the individual

Use social computing tools in “smart ways” to serve growing user demand to interact directly with government and organisations

Remember to concentrate on the “social”-part, not the “computing” part

Questions? Maria Murphy Email: mmurphy@smsmt.com Blog: www.barocks.com Web: www.smsmt.com