Tobacco Presentaion


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Tobacco Presentaion

  1. 1. Tobacco “Why Smoke?” A Cultural History of How an Exotic Plant Seduced Civilization By: Iain Gately
  2. 2. Discovery/ Transmission to Europe. <ul><li>Wherever there were men tobacco was consumed. </li></ul><ul><li>Chrisopher Columbus discovered America…and Tobacco. </li></ul><ul><li>Indians, along with the Aztecs and Mayans all used tobacco for rituals, pleasure, and health. It was a major part of what defined them as a culture. </li></ul><ul><li>First Europeans to smoke Tobacco found it harmful, and disliked it. </li></ul><ul><li>As Europeans began to colonize in the Americas they learned to love tobacco from the natives, and the transmission of the weed was rapid. </li></ul><ul><li>The weed was first use in Europe for medical purposes only. IRONIC ?? </li></ul><ul><li>Then is began to be used for pleasure, and they adopted the pipe. </li></ul><ul><li>Although, the country that tobacco had the most profound initial impact was Africa. ( pipe had significance beyond its function, rituals, etc.) </li></ul>
  3. 3. Who? How? What? <ul><li>Where ever tobacco could be grown, it was found. America, Australia, New Zealand, and then form these places it spread across the world, through trade, war, and discovery and became a symbol of friendship (passport). </li></ul><ul><li>Tobacco was inhaled through many different kinds of pipes, chewed, snuff, and later on cigars and cigarettes were produced. </li></ul>
  4. 4. England’s dislike and colonizing <ul><li>King James I attacks smoking”Smokers were no better than Devil Worshipping savages.” He bands it, so the people of England leave for the new world. </li></ul><ul><li>This causes more colonies to form, and large plantations (Virginia). </li></ul><ul><li>The new worlds economy rises, because most of England’s tobacco was imported for the new world </li></ul>
  5. 5. Responsible for wars, slavery,and economy <ul><li>Because there were so many new plantations growing tobacco, the demand for slaves was introduced to North America. </li></ul><ul><li>John Rolfe introduced the concept of brands, the first being,Orinoco. </li></ul><ul><li>Tobacco caused the War of Independence and also brought the victory. They began believing in self government, and wrote the declaration. Tobacco gave them confidence in their new identity. </li></ul><ul><li>The british were upset and destoryed a handful of fields, but surrendered because they had just discovered Australia, and triumphed India. </li></ul><ul><li>Also in WWI, the cold war, and Vietnam almost everyone smoked, and the habit was passed on to others. </li></ul>
  6. 6. The Cigar leads to the cigarette <ul><li>The Spanish were the first to make smoke a cigar and in 1845 the first cigarette was produced. </li></ul><ul><li>The cigarette quickly caught on, represented sex appeal. </li></ul><ul><li>Woman start to smoke DIVA NICOTINA </li></ul><ul><li>Victorian smokers formulated answers to the question, “Why smoke?” </li></ul>
  7. 7. Power of Advertising <ul><li>National cigarette consumption from 42 million in 1875 to 500 million in 1880. </li></ul><ul><li>Answer to success was advertising </li></ul><ul><li>Boxes decorated with pictures of women, and stars. Children wanted the cigarette cards, and pushed their dads to buy more. </li></ul><ul><li>National papers contained advertisments and sales leapt. </li></ul><ul><li>Larger demand called for a cigarette making machine. </li></ul><ul><li>Why smoke? Answer for Americans: Buck Duke. He made them affordable and available and advertised. He was selling 2 million cigarettes a day. </li></ul><ul><li>Traits Hollywood chose to attribute to smokers were independence beauty and determination. </li></ul>
  8. 8. Smoking portrayed in art, literary works, movies, television <ul><li>Smoking was everywhere, you probably would have a hard time going an hour without seeing it. </li></ul><ul><li>Artists were painting women smoking, and writers depicted their protagonists as smokers. </li></ul><ul><li>But it wasn’t just the act, it was who preformed the act. </li></ul><ul><li>The actors and actresses in movies played roles of smokers and were idolized and imitated. </li></ul><ul><li>“ The best way of impersonating a hero or heroine was via their tobacco habit.” </li></ul><ul><li>Smoking was an aspiration everyone could fufil </li></ul>
  9. 9. Health Warnings, Targeting Teenagers and Children <ul><li>Teenagers began smoking in movies, and that caught on to the teens watching the movies. Smoking also made them seem older and more grown up. </li></ul><ul><li>The tobacco industry was afraid they would not get any new customers, so they began targeting advertisments to the young. </li></ul><ul><li>Deaths from lung cancer had been rising precipitously in the USA. Growth in lung cancer matched the growth of cigarette smoking. </li></ul><ul><li>Statistical analysis were being carried out, and studies were being held investigating smoking and health. </li></ul><ul><li>American Public Health Service says “ prolonged cigarette smoking was a causative factor in the etiology of lung cancer.” </li></ul><ul><li>Advertisments went out in papers trying to inform America. </li></ul><ul><li>This started contraversy between the tobacco industry and the medical field. </li></ul><ul><li>Familys of the dead smokers began trying to sue tobacco companys. </li></ul><ul><li>Other types of tobacco were relatively free of criticism. </li></ul>
  10. 10. Conclusion <ul><li>The world health organization states that the tobacco epidemic is a communicated disease, through advertising, example, and exposure. </li></ul><ul><li>1.2 billion smokers in the world. To these people it does not only kill, but a friends that comforts. </li></ul><ul><li>China is home to nearly 1/3 of the worlds 1.2 billion smokers. </li></ul><ul><li>Quotes page 361. </li></ul><ul><li>Hopefully now the answer to the question “Why smoke” is clearer. </li></ul>