About Consumer research specialist with more than 16 years of experience across key global markets such as Middle East, North Africa, North America, Europe and the Asia Pacific region.
While I am a market researcher by heart, I currently spend most of my time managing the business side of research. This entails P&L management, strategy development, corporate marketing, resource planning, resource optimization and above all, people & change management.
However, I still get involved in strategic research work for key clients and enjoy every opportunity that I get. I also spend a fair of time training new talent within my organization, so as to make them industry and client ready.
In addition ...