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Zunic's 10-step marketing plan
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Zunic's 10-step marketing plan Presentation Transcript

  • 1. 10 Step Marketing Plan: ZUNIC
    Muriel Tania Go
    January 2011
  • 2. ZUNIC: SLIMMING AND BODY SCULPTINGNEWSPAPER AD FROM MANILA BULLETIN (JAN. 16, 2011)
  • 3. ZUNIC: POSITIONING TO THE PRIMARY TARGET MARKET
    Zunic’s PTM figure-conscious men and women who want to lose weight non-invasively without having to exercise or diet
    Needs, Wants, & Expectations instant weight-loss
    Competition Belo, Calayan, Marie France, Godiva, Sauna, Slimming Pills
    Gap non-invasive slimming as a new year’s resolution
    Market size no data
  • 4. ZUNIC: THE MARKETING MIX STRATEGY
    Product immediateslimming and body sculpting using latest non-invasive technology
    Price no data
    Promotion leading newspaper circulated nationwide
    Place Makati, QC, Alabang, Ortigas, Manila
    Generic Winning Strategy niche strategy, weight loss and smaller waist line immediately after the holiday season, to win
  • 5. 1. PRIMARY TARGET MARKETFIGURE-CONSCIOUS INDIVIDUALS
    Patients who want to lose weight and have a smaller waist line
    Open to weight loss procedures, preferably:
    Non-invasive
    Fast (45 mins)
    No need for pills, diet, exercise
  • 6. 2. NEEDS, WANTS AND EXPECTATIONS
    I want to feel good about myself; I want to look good.
    I want to feel loved and socially acceptable
  • 7. 2. NEEDS, WANTS AND EXPECTATIONS
    Patients want
    A faster way to lose weight
    Zunic’s advertisement claims 2-3 cm reduction of waist line in 45 mins
    To look good
  • 8. 3. COMPETITION
    Direct
    • Indirect
    Variables:
    • Effort of patient (diet or exercise)
    • 9. Technology used
    • 10. Price
    • 11. Testimonials
  • 4. THE GAP
    ZUNIC focuses on weight loss
    after all our indulgences during the Christmas season
  • 12. 5. MARKET SIZE using company, competitor and consumer data
    No data
  • 13. 6. PRODUCT DESCRIPTION
    ZUNIC is the
    latest
    non-invasive
    non-surgical slimming and
    body-sculpting procedure
    done in 45 minutes
    with instant results!
  • 14. 6. PRODUCT DESCRIPTION
    Close-up of advertisement
    Recommendation:
    may be more specific how Zunic works
    (explain the technology it uses)
  • 15. 7. PRICE
    No data
    Recommendation:
    may put a price per Zunic session so potential clients would have an idea how much it costs
  • 16. 8. PROMOTION
    Advertisement
    ZUNIC advertises in leading newspapers
    Manila Bulletin
    Recommendation:
    Advertise free sessions like
    buy 5 get 1 for FREE
    5 + 1 PROMO !!!
  • 17. 9. PLACE
    Close-up of advertisement
    Patients can…
    Go to Zunic Centers located around Metro Manila
    Call Zunic hotline (830 0800)
    Visit Zunic website at www.zunic-intl.com
    Recommendation:
    Increase size of Zunic website address
    Maximize the use of technology: internet
  • 18. 10. ZUNIC USES A NICHE APPROACH TO WIN
    ZUNIC promotes a
    non-invasive procedure
    for weight loss and
    a smaller waist line
    immediately after the holiday season
    to WIN
  • 19. SUMMARY
  • 20. ZUNIC: POSITIONING TO THE PRIMARY TARGET MARKET
    Zunic’s PTM figure-conscious men and women who want to lose weight non-invasively without having to exercise or diet
    Needs, Wants, & Expectations instant weight-loss results
    Competition Belo, Calayan, Marie France, Godiva, Sauna, Slimming Pills
    Gap non-invasive slimming as a new year’s resolution
    Market size no data
  • 21. ZUNIC: THE MARKETING MIX STRATEGY
    Product immediateslimming and body sculpting using latest non-invasive technology
    Price no data
    Promotion leading newspaper circulated nationwide
    Place Makati, QC, Alabang, Ortigas, Manila
    Generic Winning Strategy niche strategy, weight loss and smaller waist line immediately after the holiday season, to win
  • 22. 10 Step Marketing Plan: ZUNIC
    Muriel Tania Go
    January 2011