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Itoh bruce vincent v3
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Itoh bruce vincent v3

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  • http://www.flickr.com/photos/dsugden/4777699200/sizes/z/in/photostream/
  • Mobile experience (especially web) has improved dramatically, which is driving demands on online service providers to “go mobile”Another huge improvement in mobile is the performance and capabilities (sensors, etc.)
  • MOBILE BIODEVERSITYhttp://farm3.static.flickr.com/2432/3648816968_aff7499167_z.jpg
  • Mobile First, term coined by Luke WroblewskiProgressive Enhancement, term coined by Steven ChampeonChoose what is important to showcase to users…often this process clarifies what information and actions are the more salient.Making a service well suited to mobile also creates an opportunity to make an online service accessible and exposed as a service
  • Transcript

    • 1. Stanford University Mobile StrategyIT Open House 2011
      Bruce Vincent,
      Technology Strategist, IT Services
    • 2. Something you will not hear said today…
    • 3. Context for strategy
      Usage and technology trends driving strategy
      Mobile as app enhancement, not as limitation
    • 4. Mobile growth is additive to existing computers
    • 5.
    • 6. Global: mobile browser (%, last 12 mo.s)
    • 7. U.S. : mobile browser (%, last12mo.s)
    • 8. Global: Mobile Browser % Today
    • 9. U.S. : Mobile Browser % Today
    • 10. Stanford mobile use (%)
    • 11. Survey says…
      Across affiliations, Apple iOS currently dominates
      Android trend increasing fastest with Students
      Mobile browser use rapidly growing
      Assumption of mobile support
    • 12. The Strategy
      Evaluating stats of heavily used apps: prioritizing
      Mobile web, native appswhenwell suited
      Taking “mobile first” and “progressive enhancement” to heart
      Use opportunity to simplify and distill UI
      Reference implementationsforcampus
    • 13. Source attributions
      http://farm3.static.flickr.com/2432/3648816968_aff7499167_z.jpg
      http://www.flickr.com/photos/dsugden/4777699200/sizes/z/in/photostream/
      http://gs.statcounter.com
      STANFORD UNIVERSITY IT Services Client Satisfaction Survey, March 2011